Intense competition … but with whom & over what ? Petri Rouvinen ETLA, The Research Institute of...
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Transcript of Intense competition … but with whom & over what ? Petri Rouvinen ETLA, The Research Institute of...
Intense competition … but with whom & over what ?
Petri Rouvinen ETLA , The Research Institute of
the Finnish Economy
Japan Conference on Financial Institutions for Innovation and Development, Kyoto
Innovation and Competition in Global ICT30 July 2015, 11:15–12:45
Digi Glob.
7 CrisesEnvironment, Economic systems,Poverty, Health, Security, Food,
Energy/natural resources
Unpredictable Fast-Evolving Turbulent World
1011010111000010
3D
IoT
Nexus of Forces
Towards Industry/Technology Convergence
Source: Hernesniemi, Lammi, Ylä-Anttila & Rouvinen (ed.) 1996.Advantage Finland: The Future of Finnish Industries.
Taloustieto (ETLA B 113, Sitra 149).
I’ve seen the God…
… or is it the Devil?
January 2007Photo: v.gd/D1ZYvoNote: iPad in 2010.
Nexus of Forces & Tech Convergence opened a huge unmapped &
unconquered domain
Corporations
Systems/hardware
Specific solutions
Digital evolution
Consumers
Content/Services
Platforms/ecosystems
Digital revolution
Beijing, China Salo, Finland39% 41%
The assembly location –China versus Finland – makes little difference for Finnish Value Added !?
Source: Ali-Yrkkö, Rouvinen, Seppälä & Ylä-Anttila 2011 http://v.gd/oLoC2n
Value creation and capture often detached from the physical flows …
… also in manufactures value is often in services and other intangible aspects
Lessons of 40+ global value chain case studies:
Who creates/captures value?
• Desirable positions for an enterprise– Brand owner, orchestrator
– Interfacing with customers
– Gatekeeper in a chain
• Desirable positions for an individual– High-level ”supporting” service tasks
– Creation/management of intangible assets
Sowhat?
Defining the relevant market in a time-consistent manner often hard/impossible
Turmoil induced by digitalization & globalization will continue for some time
Current company positions / industry structures are by no means stable