Intelligent Urban Water Management...

URBANWATER PUBLIC Grant Agreement: 318602

Project Title:

Intelligent Urban Water Management System

Project Acronym:

URBANWATER

Seventh Framework Programme

Collaborative Project

Grant Agreement Number 318602

Subject:

D8.5 – Dissemination Plan– WP8

Dissemination Level: PUBLIC

Lead beneficiary: ASC SOLUTIONS CATALONIA, S.L. (ASC)

This project has received funding from the European Union’s Seventh Framework Programme for research, technological

development and demonstration under grant agreement no. 318602.

This publication reflects only the author's views and the European Union is not liable for any use that may he made of the

information contained therein.

Revision Preparation date Period covered Project start date Project Duration

FINAL September 2014 Months 1 to 30 December 2012 30 Months

Deliverable 8.5 – Dissemination Plan

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History of Changes

Version Author, Institution Changes

1.0. – 1.7. ASC Structure and firsts drafts gathering

contributions from all the partners.

1.8. ASC Final version submitted

1.9. ASC Improvements on the final version

2.0 ASC Improvements on the final version according

to the reviewer’s advices. Including a

methodology to analyse the impact of the

dissemination strategy and KPIs.

2.1 ASC, Consortium Enhanced 2.0 version


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Abstract

As a part of the Seventh Framework Programme, funded by the European Commission, the UrbanWater project

(FP7-2012- 318602) includes an important component of essential knowledge dissemination. The main goals of

this activity are, on one hand, to spread the research developments and results to the interested audience and, on

the other hand, to lead and trigger a positive change in the society as a whole.

The dissemination strategy is based on answering a set of basic questions (why, what, to whom, how and when),

by which the message, the channel and the target audience are established. In order to create a specific message

to a particular target audience, the methodology used to develop the present dissemination plan has followed three

main levels of knowledge: the level of awareness (general public: low engagement), the level of understanding

(skilled public: medium engagement) and the level of action (end-users and policy makers: high engagement).

Finally, the methodology presented gives an account of the key importance of an adequate process of monitoring

– during the dissemination activity – and a process of evaluation, after the activity has finished. The evaluation, in

the case of the UrbanWater project dissemination, is done by using a set of indicators called Key Performance

Indicators (KPIs), which allow the success of a dissemination activity to be objectively assessed over time.

Regarding the target audience, the dissemination strategy presented for the UrbanWater case highlights four main

end-users: water utilities, water consumers, public authorities and ICT companies. Furthermore, the project

environment also includes other actors, who are also engaged in the project goals, such as the European

Commission, the scientific community and the general public. They all, together with the end-users, form the

stakeholders of the project. Each stakeholder will receive a specific message through a specific channel, although

often the boundaries between these are not strict and some messages and channels (such as the project website)

became transversal.

The dissemination activities of the UrbanWater project presented in this document are split into two groups: the

actions already undertaken in the first phase of the project (M1-M18) and actions planned for the next period (M19-

M30). The analysis and evaluation of the actions already performed allows for the assessment of their relative

success as well as for setting the priorities for future actions.

During the first phase of the project, the dissemination activities have focused on, on one hand, setting useful

platforms to disseminate the project to the general public (website, database, press releases) and, on the other

hand, introducing the project to different key stakeholders, e.g. the scientific and academic community and water

utilities. During the months that will follow the preparation of this document, the Consortium’s main challenge is to

clearly identify the end-users and costumers of the IUWSM and to set specific dissemination actions for them, as

well as to strengthen social networks and to enhance the website in order to keep in contact with the general public

and the EU citizens.

The document is structured as follows: introduction to a dissemination strategy, definition of the methodology,

application to the UrbanWater project case, definition and evaluation of the types of dissemination activities

undertaken and planned, and finally, an exhaustive Appendix is used as a supplement to list all the particular

dissemination activities and to show the dissemination materials.


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List of Acronyms

ASC ASC Solutions Catalonia, S.A.

ASEM WRR&DC Asia-Europe Meeting Water Resources Research & Development Centre

ASEAN Association of Southeast Asian Nations

DoW Description of Work

EC European Commission

EC-GA European Commission – Grant Agreement

ERAD European Conference on Radar and Hydrology

EU European Union

GDP Gross Domestic Product

ICT Information & Communication Technology

IT Information Technology

IUWSM Intelligent Urban Water System Management

IWA International Water Association

IWMI International Water Management Institute

KPI Key Performance Indicators

MoU Memorandum of Understanding

M2M Machine-to-Machine

OECD Organization for the Economic Cooperation and Development

REA Research Executive Agency

RTD Research and Technological Development

SEO Search Engine Optimization

SRPP Success ratio of Paper Publications

UN United Nations

WP Work Package


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Table of Contents History of Changes ................................................................................................................................................ 3 Abstract .................................................................................................................................................................. 4 List of Acronyms ................................................................................................................................................... 5 List of Tables ......................................................................................................................................................... 7 List of Figures ........................................................................................................................................................ 7 1 Introduction ................................................................................................................................................... 8

1.1 Objectives of Deliverable 8.5 ..................................................................................................................... 8 2 Methodology Applied ................................................................................................................................... 9

2.1 Dissemination Strategy.............................................................................................................................. 9 2.2 Monitoring and Evaluation ....................................................................................................................... 10

2.2.1 Monitoring (during a dissemination activity) ..................................................................................... 10 2.2.2 Evaluation (after a dissemination activity)........................................................................................ 10

2.3 Intellectual Property ................................................................................................................................. 11 3 UrbanWater Dissemination Plan ............................................................................................................... 12

3.1 Project context ......................................................................................................................................... 12 3.2 Dissemination Strategy............................................................................................................................ 13 3.3 Dissemination and Exploitation ............................................................................................................... 20

4 Specific Dissemination Actions ................................................................................................................ 22 4.1 M1-M18 Actions ...................................................................................................................................... 22

4.1.1 Level of Awareness ......................................................................................................................... 22 4.1.2 Level of understanding .................................................................................................................... 28 4.1.3 Level of action ................................................................................................................................. 29

4.2 M19-M30 actions and beyond ................................................................................................................. 31 4.2.1 End-users targeted actions .............................................................................................................. 32 4.2.2 Social media .................................................................................................................................... 33 4.2.3 Stakeholders .................................................................................................................................... 34

4.3 Excel Monitoring ...................................................................................................................................... 34 5 References .................................................................................................................................................. 35 6 Conclusions ................................................................................................................................................ 36 7 Appendix ..................................................................................................................................................... 37

7.1 Appendix 1: Dissemination activities performed from M1 to M18 ............................................................ 38 7.2 Appendix 2: Dissemination activities planned for M19-M30 .................................................................... 43 7.3 Appendix 3: UrbanWater project brochure .............................................................................................. 45 7.4 Appendix 4: UrbanWater project banner ................................................................................................. 46 7.5 Appendix 5: UrbanWater official presentation ......................................................................................... 47 7.6 Appendix 6: UrbanWater press release ................................................................................................... 49 7.7 Appendix 7: UrbanWater social networks ................................................................................................ 50

7.7.1 Twitter: https://twitter.com/UrbanWaterFP7 ..................................................................................... 50 7.7.2 LinkedIn: .......................................................................................................................................... 50

7.8 Appendix 8: InBussiness article (The Oxford Times) ............................................................................... 51 7.9 Appendix 9: Orga Systems brochure for web dissemination ................................................................... 54 7.10 Appendix 10: Orga Systems press release ............................................................................................. 56 7.11 Appendix 11: Scientific poster to be presented at the ERAD (September 2014, Germany) .................... 57


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List of Tables

Table 1: Channels used to disseminate the UrbanWater project .......................................................................... 16

Table 2: Dissemination Strategy scheme for the UrbanWater project ................................................................... 17

Table 3: Strong points and target audiences of the UrbanWater partners............................................................. 19

Table 4. KPIs addressed to evaluate the website impact ...................................................................................... 24

Table 5: KPIs addressed to evaluate the dissemination materials impact ............................................................. 25

Table 6: FP7 projects participants of the ICT4WATER cluster .............................................................................. 26

Table 7: KPI addressed to evaluate the cluster video impact ................................................................................ 27

Table 8: KPI addressed to evaluate the database impact ..................................................................................... 28

Table 9: KPIs addressed to evaluate the project's LinkedIn profile impact ............................................................ 28

Table 10: KPIs addressed to evaluate the level of understanding activities impact .............................................. 29

Table 11: Target users’ needs covered by the IUWSM ......................................................................................... 30

Table 12: KPIs addressed to evaluate the level of action activities impact ............................................................ 31

List of Figures

Figure 1: Building different messages through different levels of knowledge ........................................................ 13

Figure 2: UrbanWater project stakeholders ........................................................................................................... 15

Figure 3: IPR Management and Exploitation ......................................................................................................... 20

Figure 4: View of the project website views between January 2013 and July 2014 .............................................. 24


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1 Introduction

1.1 Objectives of Deliverable 8.5

This document is included as an official Deliverable (D8.5) and presents the Dissemination Plan for the European

funding project, “UrbanWater: Intelligent Urban Water Management System”, which started in 01/12/2012 and has

a duration of 30 months. The main goal of the project is to provide an ICT system that enables better end-to-end

water management. The system will benefit consumers, water utilities, public authorities, the environment and the

general public.

The Dissemination Plan is the output of activities implemented within Task 8.4 – Dissemination activities of the

DoW, led by ASC, but contributed by all the consortium partners. The interrelated tasks including setting up the

project web page, preparing updated material to translate and promote project achievements and validation

conclusions all serve the realisation of the dissemination strategy targeting the relevant stakeholders identified in

Task 1.1 and other interested organisations and individuals.

The main objective of the present document is to lay the groundwork of the UrbanWater dissemination strategy,

describing the dissemination goals, the target groups, the dissemination channels and the individual approach for

each particular partner.

Furthermore, the dissemination actions of URBANWATER project are aimed at:

Spreading non-confidential information as well as ongoing results about the project to the widest audience

possible in order to improve the knowledge and extend the impact of the project on European scale;

Raising awareness and explaining the characteristics and the pros of the IUWSM to the potential end-users

and costumers.

Exploiting the results and increasing the competitiveness of the participating partners.

Assisting the SME participants in assimilating the results of the project.

The planned dissemination activities range from editing dissemination materials for dissemination channels-

newsletters, electronic bulletins, to mailing campaigns, publicity materials, leaflets, and posters. Moreover, articles

have been and will continue to be published in various scientific journals and to presented in different conferences

and congresses. Brochures and other similar materials will be distributed EU-wide, including associated countries.

The consortium will present the project in several national/regional/ international conferences.

This dissemination plan will be linked with a broader dissemination strategy for the programme of which this project

is a part (ICT4WATER: http://ict4water.eu/). It has been planned in conjunction with the project partners and

approved by the project management committee.

http://ict4water.eu/


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2 Methodology Applied

2.1 Dissemination Strategy

The consortium is aware that proper planning of the dissemination strategy, whose actions cover the time during

and after the project, enables the project team and its collaborators to transmit more efficiently the key messages

of the project to the right audience. Hence the project team has carefully revisited which methodology to apply while

finalising the dissemination plan for UrbanWater. In line with the EC guidelines, the revised dissemination plan of

UrbanWater is constructed in a way which reflects all the key questions of a dissemination strategy:

Why: the purpose of dissemination

What will be disseminated: the message.

To whom: the audience.

How: the method.

When: the timing.

(Source: “Managing projects: Elaborating a Dissemination Plan”; European Commission, 2012)

Accordingly, the course of action for planning the dissemination strategy needs to start by defining why the

consortium intends to disseminate information about the project and looking for the answers to the key messages

that the project team wants to spread. As a first step, the main actors involved in the proper development,

communication and dissemination of the UrbanWater project need to be identified, as well as its beneficiaries,

founders and audience. All these groups configure the project stakeholders.

On this basis, the communication strategy adapts to different information recipients and channels, as each

stakeholder plays a different role within the project. We are able, then, to establish the following basic guidelines

for an effective dissemination plan:

1. Correct message to the appropriate audience: orienting what we want to communicate to a target public.

2. Correct message through the appropriate channel: how we explain the message is as important as the

message itself.

3. Two-way direction communication: it is crucial to analyse both the information we get but also the

information we receive from our target audience. In order to do that, it will be essential to apply some

indicators that shall make us aware of how the message is perceived by the public, in order to boost or adapt

the communication strategy.

But, how can we create a different message appropriate for each stakeholder?

According to previous work1 in the topic, which the consortium investigated, we can apply the following levels of

dissemination in order to build specific messages to a particular audience, selecting the proper channel:

1. Level of awareness: The level of awareness relates to an intuitive level of knowledge, which allows the

communicator to spread a message to a general, unskilled public, with a low level of engagement in the

project; the key goal in this case is to reach the widest audience possible with a simple and clear message.

1 Harmsworth, S., Turpin, S. & the TQEF National Co-ordination Team, Creating an Effective Dissemination Strategy, 2001.


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2. Level of understanding: The target audience involved at this level is a specialized one, who can easily

become direct beneficiaries from the project development and output. This audience may be interested in

specific parts of the project - so they have a medium level of engagement to the project - and that is why the

message has to be formulated to be more detailed and complete.

3. Level of action: The level of action involves those parts of the public who, through the detailed knowledge

of the project, can cause a direct impact on the society. They are people who presents a high level of

engagement in the project, as they can make decisions, like policy makers or companies that would use or

directly integrate the project output, like water utilities.

2.2 Monitoring and Evaluation

Once the dissemination strategy is set according the previously referred guidelines, it is also necessary to establish

a monitoring system - in order to supervise the accomplishment of each of the planned actions– and an evaluation

system; otherwise, the success of the dissemination strategy cannot be guaranteed if the message sender (i.e.,

the project team) does not know the effectiveness of the actions through a planned evaluation methodology.

2.2.1 Monitoring (during a dissemination activity)

The monitoring of the dissemination strategy is undertaken through the implementation of time milestones,

followed by short reviews that, eventually, will form the D8.10 Dissemination Report. By the end of the project

(M30), the final version of D8.10 will contain all the information about the activities performed during the 30

months of the project.

To set the milestones, an accurate planning of all the project communication actions and events have been

undertaken. It is also important to specify clearly which partner or partners are responsible for the

implementation and the quantity of resources needed (in terms of money, but also in terms of materials, people

and time). The resources devoted to the dissemination was declared in the financial statements of the partners

in the first reporting period and will also be detailed in the 2nd financial report at the end of the project.

2.2.2 Evaluation (after a dissemination activity)

The consortium agrees with the statement of the World Bank2 that a good evaluation planning permits:

Monitoring the process and taking corrective actions where possible

Learning from past mistakes and making future interventions more effective

Ensuring accountability of the resources dedicated to the initiative

Assessing the role of the project or process in contributing to a development project or social change

Gaining advocacy with decision makers

Refining and fine-tuning the process of implementation

Ensuring a positive process for the community and the stakeholders

Ensuring good management and accountability to donors and decision makers

Making continued funding possible

2 World Bank: DEVELOPMENTCOMMUNICATION SOURCEBOOK: Broadening the Boundaries of Communication; 2008.


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Improving research and evaluation methods and approaches

There are several methodologies used to assess the success of a communication strategy. In the case of

UrbanWater, it has been decided that some Key Performances Indicators (KPIs) will be used in order to evaluate

each dissemination action.

Here we present some examples of KPIs used to evaluate the dissemination of research projects:

Number of scientific papers submitted in specialized journals and magazines.

Success Ratio of Papers Publication (SRPP):

Number of mentions the project or its authors receive in other research papers from the same field

Number of posters presented in relevant scientific congresses.

Number of occasions the project partners attend relevant trades, fairs, exhibitions.

The previous indicators are being used in the case of UrbanWater; however, there is the need to go beyond the

classical approaches, as the project intends to reach a dissemination level outside the research and

scientific community, using new technologies and innovative channels as much as possible. These new channels

will guarantee the permanent contact between the project and its stakeholders, current end-users and potential

end-users. In section 3 the dissemination strategy for UrbanWater is described, and several concrete actions are

analysed following the methodology presented in section 2 of the document.

2.3 Intellectual Property

All the objectives in terms of communication and dissemination mentioned above, together with all the activities

that will lead to them, shall be ruled by Article II.30.3 of the EC-GA and according the Property Rules for FP7

projects3. Prior notice of any publication shall be given to the other Parties concerned at least 45 days before the

publication.

In order to respect the confidentiality of each partner’s background, the resulting foreground and the procedures of

the project itself, partners must always request approval from the other members before publishing. It is in

accordance with the rules of GA and CA that we assure once again, that confidential details will not be revealed to

any individual or organisation outside the Consortium. Finally, all public activities include a special

acknowledgement about this project’s funding by the EC. In all dissemination actions it is and will be mentioned

that the project is supported by the European Commission through the Seventh Framework Programme (FP7) and

the EU logo is also put in all publications such as leaflets, videos and brochures, articles and also on our website.

The Consortium partners have already decided, in the course of the project’s exploitation and IPR strategy

development, to keep the dissemination levels foreseen in the DoW for the different deliverables, as well as to

maintain the provisions of the Part C of the Grant Agreement.

3 European Commission, Guide to Intellectual Property Rules for FP7 projects, Version 3.


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3 UrbanWater Dissemination Plan

3.1 Project context

While creating the project dissemination plan the partners have investigated which dissemination strategy fits each

specific sector addressed by the project best. For that purpose, it is of utmost importance to set the project in the

appropriate context.

According to the report “Global Europe 2050” (EC, 2012), “by 2025 two-thirds of the world’s population are expected

to be living in water-stressed regions”. Water stress means that the water demand overcomes the water supply

during a certain period of time, due to various reasons: increase of consumption (led by population increase or by

GDP raise), lack of adequate infrastructures, poor quality of water supplied, strongly seasonal rainfall and river

flows, among others. Moreover, the climate change phenomenon will accentuate the problem of water stress,

causing extreme events, such as floods and droughts.

This rising pressure on water resources will occur mainly in developing countries, which currently have less facilities

to supply fresh water to their citizens. Additionally, they are also experiencing a demographic boom and, in cases

like India or China, are seeing their middle class boosted. Consequently, the number of people living in river basins

under severe water stress is projected to more than double between 2000 -2050, reaching 3.9 billion people.

As part of a key cluster of European projects whose goal is to face the above mentioned problems from different

angles, the UrbanWater Project (http://UrbanWater-ict.eu/) aims to give a response to the future water sector

challenges by improving the efficiency of water management, which is recognized as essential for overcoming the

growing exposure of European and other countries to increasing populations and climate change.

The spirit of UrbanWater and the rest of the cluster projects is also in line with the goals of the current EU Water

Framework Directive. The first solid step to a single European water management policy; its intention is to align

the interest of all the parties participating in the water sector - from consumers to water utilities, including policy

makers and consultancy institutions, among others – in order to achieve more rapidly and efficiently the global

objective of achieving cleaner water for the European citizens.

UrbanWater could be an important piece of this new policy, as it aims to provide an ICT system that enables better

end-to-end water management. The system will benefit consumers, water utilities, public authorities, the

environment and the general public in terms of:

• Providing consumers with comprehensive tools enabling them to use water more efficiently, thereby better

adapting overall consumption to the supply possibilities.

• Helping water utilities meet demand at the right price, according to its pattern of consumption.

• Fostering new partnerships between stakeholders so as to ensure the successful development of the system

and the evolution of the European Water Sector as a global leader

The end-to-end principle is an important specific asset that fits perfectly with the EU Directive’s goal of getting

the citizens involved more closely with the water cycle issues and increase societal awareness of future challenges

in the water sector. Furthermore, the end-to-end view provides the key information a company needs to make better

decisions that help in lowering costs and risks while increasing or recapturing revenue and enhancing customer

http://urbanwater-ict.eu/


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satisfaction. Taking into consideration that the UrbanWater consortium includes ICT companies, research

organizations, consulting firms and water utilities, there are wide possibilities to promote the outcomes of the project

openly and interchangeably with energy and water management schemes. Thus, it will positively impact not only

water consumption, but the overall usage of natural resources throughout Europe.

3.2 Dissemination Strategy

Following the methodology chosen by the consortium and described in detail above in section 2, the UrbanWater

project dissemination plan base is set as follows:

a) Why: the purpose of dissemination

The nature of the collaborative Seventh Framework Programme projects and the European-funded research as

a whole is to go beyond the barriers of the project itself, having a certain impact on the society. So, at its core,

the purpose of the UrbanWater project dissemination, on the awareness level, is to raise awareness of the

interested EU organizations and citizens about basic issues relating to the project: the basic context, the main

goals of UrbanWater, the main solution it proposes and the impacts it potentially has on society and on the

environment. At the second level, the dissemination is considered as a key factor in order to inform the scientific

community about the technological advances that the UrbanWater aims to promote.

Finally, the purpose of the dissemination is oriented to the uses of the UrbanWater technology, that is, to ensure

that the end-users and the rest of the stakeholders acquire the adequate knowledge in order to foster the use of

the UrbanWater platform for its own benefit

• Explaining what UrbanWater is, its basic framework as a European Union funding project,

its main goals and its main outputs.

•Explaining how the project outputs can impact the society in day-to-day life.

Level of Awareness

•Explaining UrbanWater as a modular IT system, detailing its specifications at a medium or high

technical level.

Level of

Understanding

•Explaining UrbanWater as a modular IT system, concentrating the message on how, when and

why UrbanWater should be used.

• Underline the specific assets of UrbanWatertechnology and why it is innovative.

Level of Action

Figure 1: Building different messages through different levels of knowledge


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b) What will be disseminated: the message

As concluded in section 2, the message is determined by the audience to whom we address it. One way to

create specific messages could be taking into account the level of background knowledge that the recipients

need to understand, and also the knowledge they need in order to use the UrbanWater technology. Figure 1

explains the concrete actions for the three identified levels of action.

c) To whom: the audience

The audience of the UrbanWater dissemination strategy is basically formed by all the project stakeholders, as

shown in Figure 2.

In D1.2 User Requirements Survey - a public deliverable that can be found in the project website: http://UrbanWater-

ict.eu/library - four main user groups were targeted as potential end-users of the IUWSM platform: consumers,

water utilities, public authorities and software providers (ICT companies). This is, in fact, a good specific asset of

the UrbanWater to disseminate: its capability to offer different services to different targets through a unique

product. In “D1.3 -Business Opportunities”, these four groups are also analyzed in order to find how the

UrbanWater platform can benefit each of them:

Water utilities: They represent a key user but also the main customer of the IUWSM. They will be provided

by a unique rule-based decision support system that will allow them to undertake water availability

estimations, water demand predictions, leakage detection, meter data readings and analysis,

communication with the customers, adaptive pricing for full-cost recovery in water distribution (which,

according to the survey presented in D1.2, represents around a 40% of water supply costs) and to test

different options related to real-time charging and billing. On the other hand, UrbanWater follows open

standards, which makes the platform accessible and flexible. However, as most water utilities are worried

about security, to communicate that UrbanWater is also a secure and trustable platform is an important

message to take into account.

Water consumers: They will benefit from UrbanWater tool through a web tool that provides information on

actual consumption, real-time water charging and pricing, cost simulation with different rate options, game

results and information on detailed consumption4, and also enables feedback from customers. They will

also have access to two games that use real consumption data, by which the consumers will be able to:

a) Experience household water consumption and through the game learn how to lower the amount

of water spent, and

b) Run a water utility, find water resources, drill, build pumping stations, and lay down pipelines to

transport water to the consumers in the city.

IUWSM is focused mainly on domestic consumers, but there is a great scope to adapt new services to

commercial and industrial customers, by providing them with dynamic rates which smooth the demand

profiles.

4 This feature is only provided a small group of customers that are equipped with high resolution meters.

http://urbanwater-ict.eu/library

http://urbanwater-ict.eu/library


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Public authorities: Water authorities may also be users in particular cases, probably in fully public

environments, where a public authority, such a municipality, manages the upstream part of the system. We

could also envision a situation where a regulator would be granted access to some functionalities of the

IUWSM which provides them with access to useful real-time consumer data and water supply cost data.

Public authorities also seek to increase environmental awareness and to force a certain behavioural change

over the consumer habits, in order to save water resources; in these cases. UrbanWater can be a good

option because of its customer empowerment tools and educational gaming.

ICT companies: D1.2 survey concluded that most of the water sector is a market quite unexplored by

software companies, there remain few start-ups or younger companies. UrbanWater platform characteristics

- through its open interfaces, open policies and by providing the same rich datasets to any smart system

that needs access – can become a good opportunity for small ICT companies to innovate and support the

water industry. Moreover, an important specific message to disseminate is that UrbanWater is an open, end-

to-end platform that can be understood as a set of different tools working under open informatics standards,

easily accessible for ICT professionals that want to boost them.

The stakeholders shown in Figure 2 also cover the following players:

- UrbanWater Consortium: This group of stakeholders includes the partners of the project coordinated

by ASC. The Consortium consists of ICT companies, research organizations, water utilities and

authorities with complimentary capacities and all the know-how required to complete the tasks described

for WP8 (Project Coordination), as set in the DoW. The Consortium is the responsible for the

dissemination of the project developments, achievements and outputs.

SCIENTIFIC & ACADEMIC

INSTITUTIONS

PUBLIC AUTHORITIES

SUPRANATIONAL ORGANIZATIONS

WATER UTILITIES AND

WATER CONSUMERS

GENERAL PUBLIC – EU CITIZENS

ICT COMPANIES

Figure 2: UrbanWater project stakeholders


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- ICT for Water Resources Management Cluster: This group relates to all the projects included in

ICT4Water cluster. Informing them about the developments and the public results of the project is key in

order to fulfil the cluster objective, that is, to increase interoperability between water information systems

at EU and national levels and efficiency of water resources management.

- European Commission: As the funding body of the project, the EC shall have direct knowledge of the

project status and achievements. In fact, the results of the project and its dissemination will be always

under the EC framework, as stated in subsection 2.3. This level also includes European funded

institutions such as REA.

- Scientific Community and Academic Institutions: This group includes researchers, scientists,

engineers, experts and specialists, professors, lecturers and PhD students interested in the

technological issues related to ICT solutions as well as in water management.

- Supranational Organizations: This group refers to those organizations outside of the EU that could be

interested in the project goals but that cannot apply policies directly, because they are not a

governmental organization. For instance: OECD, ASEAN, UN, IWA and IWMI, among others.

- General Public: This group includes the whole society, from the European citizens to other citizens

abroad who may have some interest in knowing about the UrbanWater platform or using it.

d) How: the method

The method refers to the channel and the instrument used to make the communication effective. The audience

is also classified according to the levels of knowledge:

Table 1: Channels used to disseminate the UrbanWater project

e) When: the timing

The timing spreads throughout the 30 months of the project duration, although the project dissemination should

go beyond the technical tasks deadline in order to disseminate the project results to the different stakeholders.

The Consortium has also completed a good number of dissemination activities during M1 – M18 upon the newly

defined methodology detailed above we have carefully set out the future action. Especially during M20-M30,

the dissemination activities will become more frequent as more project results will be available. During the pilot

developments, it will be of utmost importance to show the stakeholders the real outputs that the

UrbanWater platform can provide.

MEANS

Level of awareness Project website, project brochures, posters, oral presentations, newsletters, press releases,

social networks.

Level of

understanding

Technical meetings, workshops, scientific papers, project public deliverables, poster

presentations.

Level of action White papers, tool user manual, specific trainings, face to face interviews


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Once the basic questions (why, what, to whom, how and when) are answered, the Consortium shall be able to build

a dissemination strategy which involves all the key elements mentioned in the methodology. The following table

reviews schematically the mentioned strategy:

Table 2: Dissemination Strategy scheme for the UrbanWater project

LEVEL OF

AWARENESS

LEVEL OF

UNDERSTANDING

LEVEL OF

ACTION

TYPE OF

MESSAGE

In a context of quality fresh water

scarcity, it is of utmost importance

to manage the water resources as

efficiently as possible.

The URBANWATER project,

funded by the EC, developed a

software platform that will permit

water utilities to know, among

others things, the demand for

fresh water of a certain group of

households. This will permit to

better plan the supply of water in

advance and, consequently, to

reduce energy costs.

The URBANWATER also

presents benefits for the water

consumer. Through the

URBANWATER Customer On-

line Portal (COP), it will be

possible to know how much

water is consumed in a

household, with the objective of

modifying the pattern of

consumption in order to save

fresh water.

The URBANWATER project is

developing an innovative end-

to-end, ICT based platform for

the efficient, integrated

management of water

resources.

The URBANWATER system

will incorporate: advanced

metering solutions, real-time

communication of

supply&demand data, new

data management

technologies with real-time

predictive capability,

supply&demand forecasting,

demand pattern interpretation,

decision support systems,

adaptive pricing and user

empowerment solutions.

Messages focused on the

functionalities of the platform

and the modules:

Automated Billing System with

standards-based interfaces for

charging and billing in near

real-time

Enhanced tariff and product

configuration tools to, e.g.,

incentivize reduction of water

consumption- functionality to

automatically send

out consumption- and cost-

related notifications to end

customers in near real-time

Possibility of sharing data with

a Multi-meter gateway.

DISSEMINATION

GOALS

To raise the awareness of the

general public about the present

and future challenges that the

fresh water distribution presents

around the world and, in

particular, in Europe.

To raise the awareness about the

importance of URBANWATER

for an effective management and

supply of water resources as well

as consumer benefits.

To show how effective European

collaboration is when developing

innovative projects.

To attract the interest of the

research community and pave

the ground for future research;

To promote the standards and

practices used in the project

and to give advice and

recommendations about how

they are applied in

URBANWATER.

To efficiently promote the

benefits of URBANWATER

foreground to the industry and

end-users, so as to strengthen

its commercial potential and

widen business opportunities

for the Consortium members.

To stimulate the creation of

new partnerships and

synergies between European

water suppliers, hardware

metering providers and the

ICT industry.


18


To inform about existing funding

programs of the European

Commission related to

innovation.

LANGUAGE

Neutral and simple. Meticulous, specific, precise. Specific but not scientific-

oriented. Synthetic and

practical.

AUDIENCE/

BENEFICIARIES

General public: EU citizens, basic

education institutions (schools,

high schools).

Scientific community, academic

institutions, research centres, IT

companies, eco-innovation

companies, water utilities and

water sector professionals.

End-users, policy makers

(European Commission,

member states, other

governments), IT companies

ACTIONS

Project website, project

brochures, posters, oral

presentations, newsletters, press

releases, social networks,

downloads of game.

Technical meetings, workshops,

scientific papers, project public

deliverables, project information

posted on ECOWeb.

White papers, tool user manual,

best practices in the use of

water, direct messaging to

utilities’ customers.

KPIs

Number of website visits

Number of new visits versus

returning visitors

Number of RT, FAVs and

mentions in Twitter

Number of articles published in

general mass media

Number of event participants

….

Number of scientific papers

submitted in specialized

journals and magazines.

Number of scientific papers

published in specialized

journals and magazines.

Success Ratio of Papers

Publication (SRPP)

Number of citations of the

project or URBANWATER

articles in other research

papers from the same field.

Number of posters presented

at relevant scientific

congresses.

Number of “action” events

attended

Number of end-user’s

established contacts

Number of UrbanWater

licenses finally sold

…

Finally, in pursuance to assure that the correct message goes to the appropriate target audience, all the

project partners use the specific assets and advantages they have as companies or technologic centres. These

particular strong points for each partner are stressed below:


19


Table 3: Strong points and target audiences of the UrbanWater partners

URBANWATER

PARTNER STRONG POINTS TARGET AUDIENCE

ASC

Experience in managing FP7 projects

Experience in assisting European SMEs in the

fields of innovation and technological solutions

Wide range of ICT SMEs database

General public (as project

Coordinator)

Scientific and research community

(as a technological centre)

ICT companies (as a technological

centre)

SAGE

Worldwide dimension

European leader of Broadband Access

ICT companies related with the

development of smart technologies

and in-situ sensor solutions

Water utilities

HYDS Expertise in hydrometeorology measurement and

modelling solutions

Exclusive relationship with leading universities

Water utilities

Universities, technological centres

UNIZG-FER

Research background in system identification and

control via optimization technics

Research background in adaptive pricing

Experience in FP7 projects

Experience in applying water innovation systems in

the city of Zagreb

General public

Water consumers

Municipalities, public authorities

Scientific community

Universities and research centres

RED

Expertise in smart utility grid management

solutions

Significant portfolio of ICT companies and water

utilities

Water utilities

Software providers

ICT companies

Public authorities

ORGA

Huge expertise in the telecommunications market

International focus

Wide range of target customers and partners

Expertise in real-time and billing systems

Water utilities

ICT companies

Public authorities

Scientific community

SGI Research-based company

Expertise in games, simulations and virtual worlds

development

General public

Water consumers

Water utilities

AQUA

Water consultancy with a strong presence in

Portugal and Africa

Nearly 15 years of experience

Wide vision of the integrated water cycle

Expertise in urban water system’s analysis and

design

General public

Water consumers

Public authorities

Water utilities

TAVE

Water utility With Strong presence in the south of

Portugal


General public

Water consumers

Public authorities


20


3.3 Dissemination and Exploitation

The Exploitation Manager (AQUA) has been in charge of the exploitation related activities, including project

foreground, exploitation plan and IPR issues during the 1st period. The exploitation strategy has been planned in

accordance with the interests of the project participants, including background management, licenses, protection

of confidential information and enforcement of copyright that started to be approached from the very beginning of

the project.

The IPR Management and Exploitation planning activities followed two closely interrelated workflows: one more

directed to the market proposition of the UrbanWater product, which builds strongly on the combination of different

analysis performed in specific project tasks. The second workflow relates both to the internal consortium decision

making regarding the IP sharing and the actions to protect the generated IPR. The outcome of this later workflow

shall frame the latest versions of business planning.

Figure 3: IPR Management and Exploitation

The first workflow has been progressing with several tasks contributing with crucial information to the development

of the business planning. The European Water Market Analysis (D1.1) provides a first assessment base of the

relevant market for the UrbanWater product, with market sizing and key player’s identification. This analysis shall

be extended to other markets, both in geographical terms and in industry terms. For the later purpose, the New

Business Opportunities in the Water sector and Others (D1.3) shall prove a prime foundation. This document

already includes an Intermediate Action Plan.

The IPR planning of the project has developed, at the present stage, mostly in building a shared understanding

among the partners of how the project outcomes shall be leveraged. This workflow primarily encompassed the

collection of the partner’s position on several key topics, mostly related to IPR common foreground recognition and

apportionment, the possibilities for the IP protection and the implications for the dissemination planning and

associated activities.

•Preliminary Business PlanMarket analysis (D1.1)

Business opportunities (D1.3)

Cost-benefit analysis (D1.5)

• IPR and Exploitation Agreement

(in discussion)

IPR apportionement

IP protection

Dissemination planning

AQUALIA

3rd water utility in the world

Strong presence in Spain, North Africa and

Mexico, among others


General public

Water consumers

Public authorities

IPR

Management

and

Exploitation

Plan


21


Regarding the IP protection dispositions, according to the proposed terms of the agreement, the Consortium shall

be responsible for the Common Foreground. The Common Foreground shall mostly comprise open-source

software code. Each partner shall seek, therefore, the protection of its own foreground.

Hence, the exploitation strategy is being planned in accordance with the interests of the project participants,

including background management, licenses, protection of confidential information and enforcement of copyright

that started to be approached from the very beginning of the project. The project participants agree on identifying

trade secrets, protecting source code from disclosure and carry out patent searches considering also a future

exploitation of foreground.

A trade secret is a formula, practice, process, design, instrument, pattern, or compilation of information which is not

generally known or reasonably ascertainable, by which a business can obtain an economic advantage over

competitors or customers. There is no legal requirement to file a patent, it could be decided to keep an invention

secret but if it enters the public domain then one may lose his rights to it. The Consortium shall therefore keep

confidential any copies of the generated software code, whether in electronic or printed form. Moreover, the source

code also enjoys copyright protection as original work under the Directive 2009/24/EC on the legal protection of

computer programs and national legislation.

The present Dissemination Plan holds strongly in account with the limitations imposed by the IPR strategy and

Exploitation Planning, strictly respecting the dissemination levels currently defined and setting the targeted

dissemination actions that will trigger the awareness of the project results and pave the way for exploitation phase.

All the deliverables shall maintain the Dissemination levels foreseen in the DoW, except D1.3 that will be classified

as Private (PP- restricted to other project participants), instead of Public.

The intermediate exploitation planning included in D1.3 foresees the preliminary contact with water utilities, not only

to disseminate the project results, but also to foster early interest in the solutions that are envisaged to bring to

commercial phase. Particularly relevant is the Consortium’s objective of carrying additional trials that shall test the

UrbanWater solution in more diverse environments, as well as solve many problems of early technological

development that inevitably will emerge. Therefore, the dissemination actions envisaged at the “level of

understanding” shall integrate the referred purpose.


22


4 Specific Dissemination Actions

The dissemination actions are organized into those which have been undertaken up until the time this updated

report was written (from M1 to M18) and those planned for the following months (M19 – M30). That way, we do not

only prepare the future final report of all the dissemination activities to be submitted at the end of the project, but

we also learn important lesson on how to focus and adapt the dissemination strategy for the months to come. To

undertake this evaluation, some KPIs will be used in each level of knowledge activities.

The undertaken activities have been summarized in Appendix 1, whereas the planned activities are detailed in

Appendix 2.

4.1 M1-M18 Actions

The main dissemination activities undertaken during the first stage of the project can be classified according to their

dissemination goals and the content of the message.

4.1.1 Level of Awareness

The dissemination goals of this type of activities were:

Introducing the project to all stakeholders.

Getting visibility and disseminate the project to the widest audience possible.

Raising the awareness of the general public about the present and future challenges that the fresh water

distribution presents around the world and, in particular, in Europe.

Raising the awareness about the importance of UrbanWater for an effective management and supply of

water resources as well as consumer benefits.

Showing how effective European collaboration is when developing innovative projects.

Informing about existing funding programs of the European Commission related to innovation.

Providing the Consortium with dissemination materials.

Apart from the activities detailed in Appendix 1, we describe below those activities that will have a special

importance as they cover the whole project duration. These actions – and specially the website – are basic

pillars of the dissemination strategy, as they continuously gather information from the project and show it to a

wide range of public targets.

4.1.1.1 The Website

4.1.1.1.1 Description:

A website specifically built for UrbanWater (http://UrbanWater-ict.eu/) has been developed during the first

three months of the Project (January 2013). European Commission was notified of this in the deliverable

D8.6 Project Webpage. The website is a valuable tool for communication among partners and helps

disseminate project results beyond the Consortium reaching a wider audience.


23


In order to ensure efficient communication between members and non-members of the UrbanWater project,

the website is public and accessible to everyone. At the same time, a different web based tool has been

created during the project’s lifetime with the objective of being used only for private communications and

storage of files (BaseCamp). On the public site, all the general and non-confidential information is

presented, including the project objectives, the Consortium beneficiaries and public deliverables.

There is also a common strategy in the total duration of the Project: using the website as the main

source of dissemination. This means that whenever any partner in the Consortium talks about UrbanWater

or introduces UrbanWater to any third person, a referral to the website is included. The website also includes

direct access to the social media networks of the project (LinkedIn and Twitter).

The project partners have committed to using the logo of UrbanWater and adding the link in all the possible

professional communications, their newsletters, email communications, etc. including their own websites. In

this way, the Consortium ensures that all the information is distributed from one single source (not

revealing any confidential data) and generates better visibility of the website (increasing traffic and

leads).

The partners have already started to publish some information regarding their participation in the

UrbanWater project and its objectives in their websites, cooperating with the dissemination actions, focused

in this case on their customers and web visitors (which may be different according to their economic activity

or sector).

For the duration of the Project the website will be updated by ASC, with all the latest contributions from the

partners (publications, meetings, documents, etc.). This ensures that the website visitors are provided with

the latest non-disclosure information approved by the Consortium.

All partners have committed to report to the Coordinator about the actions performed: written articles,

exchanged links with other sites, fairs or congresses where UrbanWater was mentioned, meetings, etc. In

that sense, ASC adapts the received reports in order to collect and prepare them for the website, making

them public to other partners and the external public. Each company shall send a short description of the

event and sectors addressing UrbanWater’s role in it, pictures (if available) and information about the venue

and the location.

4.1.1.1.2 Evaluation

According to the project reviewers’ requirements, the free Google Analytics snippet was added to the

website period with the aim of having a higher engagement with the target audience. The tool automatically

tracks all visitors and organizes the data in straightforward reports that harness the collected data in a way

that improves the website’s performance and the dissemination of the project activities. All the information

is securely stored and managed by the coordinator, and will be updated in the final Dissemination Report

to see the progress in these 30 months. Figure 3 shows the analysis of visitors of the project website:

Between January 2013 and July 2014 the statistics of website visitors is the following:

4,358 visits in total.

An average of 230 visits per month.

11,977 page views.


24


Bounce rate (percentage of single-page visits) of 54.20%.

3 pages view per visit.

The maximum visits per day was achieved on 11th March 2013, coinciding with online the

publication of the “Survey of needs and requirements of all professionals associated with the water

sector”

39.10% of the audience were navigating to the UrbanWater webpage through Google or other

searching engines.

The top 5 nationalities: 20% Spain, 10.26% UK, 8.4% Philippines, 7.11% Croatia and 6.36%

Germany.

Figure 4: View of the project website views between January 2013 and July 2014

Table 4. KPIs addressed to evaluate the website impact

KPI

Success

milestone

(M30)

Current

status Evaluation

Number of visits per

month

300 Average of

230

Correct level of visits, according to the current

updating rhythm. Maintain a minimum of 200

visits per month and try to achieve 300 per

month.

Number of new

visitors

5.000 2.867 Correct but insufficient level. To increase new

visitors by disseminating the website taking

opportunity of the meetings, congresses,

workshops and conferences to attend during the

following months.

Number of returning

visitors

2.500 1.491 Correct level but improvement is needed. To

increase returning visitors by updating more often

and offering interesting posts, related with

present news, challenging issues of the ICT and

water sector, curiosities and content not only

focused on the project development but on its

context.

% of visits coming

from Social Networks

10% 0,5% Inexistent link between Social Networks and the

website. Enhance this share by boosting the

project social networks existent.


25


4.1.1.2 Launch of Dissemination Materials

4.1.1.2.1 Description

The following basic marketing materials have been created during the first months of the project:

A generic brochure

A commercial banner

A set of presentation slides

A generic press release

(Visual examples of the different dissemination materials are attached in the Appendix).

After the first project review, some of these materials were improved with the collaboration of all the project

partners. The new versions reflect the aim and the scope of the project, explaining the needs and the chosen

approach to address the actual challenges.

The documents in English are at the disposal of all the Consortium partners and, if required by the targeted

dissemination action, will be translated into different EU languages.

Moreover, a general project presentation has been prepared to be used for general dissemination events

of the project. This presentation has been created following the inputs of all the members involved. The

standardized PowerPoint presentation will be very useful in fairs, presenting it in a printed version, or

showing it by using a tablet PC, for example, when meeting individuals or companies interested in the

solution.

Finally, a generic project press release has been undertaken in order to cover the target media with some

basic information of the project and its goals.


The partners decided to use the below KPIs to evaluate the success of their dissemination actions:

Table 5: KPIs addressed to evaluate the dissemination materials impact

KPI Success milestone

(M30)

Current

status Evaluation

Number of brochures distributed until

the end of the project

500 0 Some partners have printed and

distributed its own brochures, but no

official, common project brochures has

been printed yet. The Consortium

Number of commercial banners used

until the end of the project

10 0 The banners should be used to cover

oral and congress presentations, as

well as congress stands.

Number of press releases executed

until the end of the project

10 3 The number will increase taking into

account the 3 pilot presentations.


26


4.1.1.3 ICT4Water Cluster Video (D8.8 UrbanWater Video – M15)

As suggested by ASC during the ICT for water Annual cluster meeting held on 04/02/2014, the UrbanWater

members will work together with other project consortiums on the creation of a video promoting the new

solution, explaining the concept, its benefits and addressing a general audience. As mentioned in the

Description of Work, this deliverable will basically be a “promotional video” of the solution.

Once published, the video will be posted on YouTube, embedded into the project’s website, posted to the

social networks and made available to all members for distribution. The participant projects are the following:

Table 6: FP7 projects participants of the ICT4WATER cluster

FP7 Project Coordinator Main goal Website

DAIAD The Institute for

Management of

Information Systems

(GR)

To research and develop innovative low cost, inclusive

technologies for real-time, high granularity water

monitoring and knowledge extraction to incur behavioral

changes, water demand strategies and water pricing.

http://www.daiad.eu/

EFFINET Aqualogy Aqua

Ambiente Servicios

Integrales (ES)

To provide an integrated software platform to address

three main management problems in urban water system:

optimal operational control, real-time monitoring and

demand forecasting.

http://effinet.eu/

ICEWATER Siemens (DE) To develop infrastructure for smart metering and real-time

monitoring of water infrastructures, with the aim to lower

consumption during peak periods, to detect and localize

leakages in real-time and to optimize the water-energy

nexus.

http://www.icewater-

project.eu

ISS-EWATUS University of Silesia

(US)

To increase the awareness of water consumption via

social media platform (smartphones, tablets) to reduce

water consumption and will build a decision support

system to reduce leaks. Coupling with adaptive pricing

policy and reduction of peaks.

http://issewatus.eu

iWIDGET University of Exeter

(UK)

To make households better aware of their water

consumption patterns and help utilities and ICT industry

with the sharing of such information to improve their

demand forecasting capacities, while also contributing to

a sustainable partnership of ICT and water domain

stakeholders.

http://www.i-widget.eu

SMARTH2O The University of

Applied Sciences

and Arts of Southern

Switzerland (SUPSI)

To provide an ICT enabled platform to design, develop and

implement better water demand management in collecting

user behavioral data due to smart meters and an online

social participation application (social game). Awareness

campaigns and price signals are delivered through the

same app to inform the users on how to save water and

money.

http://www.smarth2o-

fp7.eu

WATERNOMICS National University

of Ireland Galway

(IR)

To develop the Waternomics Platform that integrates

water usage related information from meters, sensors,

data analysis (leak and fault detection), and hydro-

meteorological information to offer water information

platform and services to end-users.

http://waternomics.eu

http://www.aqualogy.net/



http://effinet.eu/

http://www.icewater-project.eu/

http://www.icewater-project.eu/

http://issewatus.eu/

http://www.i-widget.eu/

http://www.smarth2o-fp7.eu/

http://www.smarth2o-fp7.eu/

http://waternomics.eu/


27


WatERP Barcelona Digital

Technology Centre

(ES)

To develop a web-based open management platform to

enable water supply distribution chains to be managed in

a coordinated and customized way, based on open

interfaces and standards. The aim is to improve

coordination among water management actors and to

foster behavioral change to reduce water and energy

consumption.

http://www.waterp-

fp7.eu/

WISDOM Centre Scientifique

et Technique du

Batiment (FR)

To increase user awareness, significant reduction of water

consumption, peak-period reduction of water and energy

distribution loads, improved resource efficiency and

business operations of water utilities due to ICT, and

contribute to the improvement of the environmental

performance of buildings.

http://www.wisdom-

project.eu/

The video will be a powerful way to explain the main benefits of UrbanWater, although creating a video and

uploading it on YouTube can support other goals already mentioned with actions like: generating more traffic

to the website, being viral when presenting the project to external organizations, contributing to the SEO

and web awareness (YouTube is a powerful platform), having more followers, fans or subscribers, or being

easily recognized (only a short HTML code is required to have the video posted in external websites) in a

well-known Water or ICT sector forum or site as an example of innovation.

Table 7: KPI addressed to evaluate the cluster video impact


(M30) Current status Evaluation

Number of YouTube

visitors until the end of

the project

1,000 The video is

under

construction

The success milestone has been set

according to the current views of the

current views of similar videos, such as

FP7 TAXISAT, FP7 Help4mood and

FP7 VERITAS. The fact that the video

will be shared by different projects

multiplies the potential audience.

The relationship between UrbanWater and the rest of the cluster projects does not end with this

dissemination of the video. The Barcelona area projects (EFFINET, Water and UrbanWater) meet

regularly once a term, to share their common knowledge about ICT for water and the last results from each

of the projects, as well as to plan common dissemination and communication actions.

4.1.1.4 The database


A target audience database was created by the coordinator of the Consortium with all the email addresses,

names and surnames of those who are freely subscribing to the news alert of the UrbanWater website

(subscriptions require the email verification to prove the identity of the visitor). This database is used as a

mailing list for all the future updates of the project, and will be managed confidentially. The first newsletters

will be sent after the project suspension period and will be issued regularly, once a month,

communicating all the news and updates of the website to the receivers. The final dissemination report will

include information about the messages sent via email to the subscribers and their impact.

http://www.waterp-fp7.eu/

http://www.waterp-fp7.eu/

http://www.wisdom-project.eu/

http://www.wisdom-project.eu/


28



Table 8: KPI addressed to evaluate the database impact

KPI

Success

milestone

(M30)

Current

status Evaluation

# of users subscribed 150 56 Increase the number by generating a newsletter per

month in the following months.

# of newsletters sent 600 0 Increase the number by generating a newsletter per

month in the following months. 10 months pending x 56

users subscribed (at least) = 560 newsletters sent.

4.1.1.5 LinkedIn profile


LinkedIn is a basic social network oriented to create synergies between professionals, organizations,

companies and projects. If used properly, it can become an informal but inspiring point for discussion and

exchanging ideas between the project stakeholders.

The target audience expected to visit the current LinkedIn UrbanWater page (http://goo.gl/ZdPB8o) are

professionals of the water sector, water utilities, water consumers, ICT professionals and users and

European project managers. Although the content of the discussions could be specialized sometimes (more

adaptive to the Level of Understanding), we consider LinkedIn as a non-specific and non-restricted

dissemination tool - consequently, more suitable to the Level of awareness dissemination goals.


Table 9: KPIs addressed to evaluate the project's LinkedIn profile impact

KPI

Success

milestone

(M30)

Current

status Evaluation

Number of members

joined

50 25 Medium-low level of membership. Increase the activity of

this social network by looking for synergies with similar

projects and raising interesting points of discussion.

Number of discussions

raised

12 2 Low level of participation. To relate project developments

with issues that could interest water and ICT professionals.

To raise almost 1 discussion per month.

4.1.2 Level of understanding

The dissemination goals of this type of activities are:

To attract the interest of the research community and pave the way for future research;

To promote the standards and practices used in the project and to give advice/recommendations about

how they are applied in UrbanWater.


29


4.1.2.1 Description

The understanding actions have been focused on the attendance of different congresses and specialized

events related to the water sector and the ICT technologies. The Consortium partners have actively

participated in workshops and seminars and, in some cases, scientific papers have been submitted. Those

actions have contributed to present the project developments and the specificities of the IUWSM to a skilled

public, motivated to learn and use the project assets.

All the level of understanding activities undertaken are detailed and classified in Appendix 1.

4.1.2.2 Evaluation

Table 10: KPIs addressed to evaluate the level of understanding activities impact


(M30)

Current

status Evaluation

Number of scientific

papers submitted

10 5 Almost 3 more scientific papers are to be

presented during the following months in

different international, water-related events,

so the Consortium expects to reach at least

10 papers submitted and approved until the

end of the project, according to the current

success ratio.

Number of scientific

papers approved

10 5

Success Ratio of

Papers Publication

(SRPP):

100% 100%

4.1.3 Level of action

The dissemination goals of these types of activities are:

To efficiently promote the benefits of the UrbanWater foreground to the industry and end-users, so as to

strengthen its commercial potential and widen business opportunities for the Consortium members.

To stimulate the creation of new partnerships and synergies between European and foreign water

suppliers, hardware metering providers and the ICT industry.

To serve as a barometer for the state of the market, analysing the feasibility of implementing and

developing the IUWSM.

4.1.3.1 Description

These activities are focused on analysing the future UrbanWater market (or markets) and the needs of the

end-users. They are actions really connected with the business strategy, introduced in D1.3 Business

Opportunities, so they need to be targeted and specific to be efficient. In the case of the IUWSM, the four

end-users described in section 3.2. are the main public for this dissemination, especially water utilities. As

we want to draw the attention of these four stakeholders to the characteristics and benefits of the

UrbanWater platform, it is important to be conscious of each user’s requirements and demands. Table 9

offers a synthetic view of the necessities of the four target users and how they are covered by the

UrbanWater platform.


30


The frameworks to develop these activities are mainly meetings, workshops and specific events strongly

linked with the water market sector, in which the water utilities are the main actors. The channels of

dissemination in these cases are pretty informal: oral presentations, open discussions and dialogues usually

become the better ways to obtain direct and honest feedback from the potential end-users. The feedback is

usually followed by phone calls or e-mails.

During the first stage of the project the Consortium has had the opportunity to get in contact with a

considerable number of water utility representatives and other water sector professionals from Europe and

abroad. That has provided us with an appreciable knowledge of the supply side of the water market.

Moreover, the events performed and participated in have permitted the Consortium to receive valuable

feedback from the IUWSM potential users, which has given us the opportunity to adapt the platform

characteristics to their needs.

All the level of action activities undertaken are detailed and classified in Appendix 1.

Table 11: Target users’ needs covered by the IUWSM

Which are they needs

and what does they value?

What does

UrbanWater provide?

WATER

UTILITES

Better understanding of water supply and

water demand

Better knowledge of water cycle cost

structure

Better control of leakages

Better understanding of weather influence on

water demand and supply

Decision Support Tools to manage efficiently

the water cycle

Reducing costs of the water network

operations

Implementing automated water meter

measurement

Adaptive prices schemes in order to reduce

costs (dynamic tariffs)

Increase monitoring and safety control of

water networks from water supply to

distribution

Collecting, pooling and sharing data without the

need of data duplication (simplification of data

transfers within each of the phases of the urban

water cycle)

Encouraging further metering and more accurate

data collection and sharing, as well as fostering

the use of smart meters.

Complete measuring of water supplies

Predicting water shortages sufficiently in

advance to enable drought restrictions to have

an impact on water supplies

Water availability prediction using weather data

feeds combined with distribution network data

Fostering the use of smart meters

Its open structure (Open Data model) makes it

the ideal platform for many water shortage

measurement, modelling, reporting and service

systems to be developed and supplied.

Incorporate different databases and datasets to

provide a wide range of views into the network

management

Flow and pressure data storage capability

Adaptive price mechanism

CONSUMERS

Increase the knowledge of their consumption

pattern in order to reduce their water bill

Adapt their habits to a most sustainable

water consumption.

Easy access to their consumption data.

Wider and richer consumer experience through

easy data access.

Adaptive tariff mechanism.

Tools to promote water consumption patterns

(games, datasets)


31


PUBLIC

AUTHORITIES

Increase environmental awareness

Promote consumer behavioral change

Adopt an efficient water management

Minimize the use of water resources

Comparative information on consumption

Knowledge of water supply costs

Availability on real-time consumer data

Customer empowerment tools and educational

gaming

A single data pool powering all smart systems.

Richer datasets, no data or hardware duplication

and interoperable third party system

Adaptive pricing can be used to present

information about the optimal time to consume

water from a cost perspective while providing

comparative information for using water at peak

times

Water demand, supply and availability data

ICT

COMPANIES

Follow standards to make the platform as

accessible as possible

Online and onsite training

Possibility to enter the water sector as

suppliers

Open Data interface universally accessible

End-to-end system

Opportunities to include external modules

created by small ICT companies (promoting

SMEs competitiveness)

4.1.3.2 Evaluation

Table 12: KPIs addressed to evaluate the level of action activities impact

KPI

Success

milestone

(M30)

Current

status Evaluation

Number of “action” events

attended

10 4 Two actions are already scheduled, and at least

one event per pilot should be organized in order

to show the result in situ to the stakeholders.

Number of end-user’s

established contacts

10 Unknown Many contacts have been made during the

different events the Consortium has attended, but

there is not a centralized database in order to

analyse and evaluate the contacts made. This is

a key task to undertake during the following

months.

4.2 M19-M30 actions and beyond

After analysing the actions and the achievements undertaken in terms of dissemination, the conclusion is that a

more targeted and oriented dissemination strategy shall be carried out during the following months. The main points

the Consortium detected as key to achieve the project objectives are the following:

BUILD UP TARGETED ACTIONS

TO END-USERS

STRENGHTENSOCIAL NETWORKS

AND WEBSITE VISIBILITY

REINFORCE RELATIONS WITH STAKEHOLDERS


32


On this basis, the structure proposed for the dissemination strategy is set as follows.

4.2.1 End-users targeted actions

To attract new utilities to the services offered by the UrbanWater project is essential and links directly with the

Exploitation Plan. In terms of dissemination, the actions will be:

Inviting non-consortium utilities to the project events, especially those regarding the pilot’s

developments.

Press releases

Publications in specialized platforms (e.g.: iagua - http://www.iagua.es/)

Direct contacts

To reach the consumer, the very intensive collaboration with the utilities in the Consortium (TAVE and

AQUALIA) is essential. The water utilities have a solid portfolio of clients and they have years of experience in

dealing with consumer attitudes and needs. The promotion of the UrbanWater tool through the utilities will be

done by the following channels:

Information newsletters

Postal Service

Web banners

Link the cluster video to the utility website

Direct contacts

Some scheduled events already on the Consortium agenda and focused on strengthening relations with end-

users are:

- 8Th European Conference on Radar in Meteorology and Hydrology (September 2014, Germany):

HYDS will perform a presentation called “Water Management DSSs integrating radar and other data

sources”.

- IWA World Water Congress & Exhibition 2014 (September 2014, Lisbon): The International Water

Association (IWA) organises the IWA World Water Congress and Exhibition every two years. The

participants – which are expected to reach 5,000 - are high-profile companies and professionals of the

water sector from all around the world, as well as scientist and reputed members of the academia.

Partners Aqualogus, Orga Systems and University of Zagreb will attend the event and promote a dedicated

UrbanWater Business Forum discussion.

- European Utility Week 2014 (November 2014, Amsterdam): The biggest annual European smart utility

event will gather more than 350 exhibitors and more than 10.000 experts from the industry with hard- and

software vendors, IT service providers and representatives of more than 350 utilities. Orga Systems will

attend the event.

http://www.iagua.es/


33


4.2.2 Social media

With the rise of Social Media usage it has become indispensable to take advantage of tools to share content

through the strongest networks like Facebook, Twitter or LinkedIn. For this reason, especially for the content

under the “News & events” area in the website, there is a “Social Sharing Tool” that allows visitors to share

content that they may need to communicate via their own social media channels. These icons allow the visitor

to contribute to the dissemination updates of the UrbanWater project with their own social and professional

networks.

Regarding the project’s direct participation in Social Networks, it has been decided that LinkedIn and Twitter

are the most suitable networks in which to launch a project profile, according to the project goals and

orientations. The updates on these social networks will be directly related to the progress of the UrbanWater

project, its target audiences, and the foreseen dissemination activities.

The use of the Social Networks will hopefully help the consortium:

Increase the links and number of visitors to the UrbanWater site (it is a good SEO practice);

Increase the number of subscribers to the website;

Increase the rate of “shares” for every new content published on the website (trying to make the audience

as wide as possible);

Raise the visibility of the project towards other communities that may already be using these networks;

Contribute to the dissemination of Water / ICT / Innovation projects that may be related to UrbanWater

and coming from other entities or individuals who may later collaborate in the dissemination of

UrbanWater;

Raise the visibility of each partner involved in the project;

Support the European Commission’s visibility on Twitter and LinkedIn in EU financed projects

Those members who are already using LinkedIn or Twitter for their corporate communications will also be able

to help raise the visibility of the UrbanWater project, its progress and their own participation. The link between

the project website and the social networks will be strengthened in order to build a two-way platform (website

will generate social network followers, whereas social network followers of the UrbanWater project will certainly

access the website). Both the LinkedIn and the Twitter icons will be visible on the website. While all partners

will contribute to the content of the webpage and the social networks, the Coordinator will be playing the

role of the Community Manager for these two networks.

4.2.2.1 Twitter

The Twitter profile, already existent but with low activity, will mainly be used to disseminate project

developments, but also news and issues of the water and ICT sectors that link directly with UrbanWater

context, goals and output. It also could be a first step in contacting utilities and water consumers.

Table 13: KPI addressed to evaluate Twitter impact

KPI Success milestone Current status Evaluation

Number of

followers

150 42 Success milestone based on similar FP7

projects, such as EFFINET or iWidget.


34


4.2.2.2 LinkedIn

The LinkedIn profile, already existent but with low activity, will mainly be used to raise discussions that could

interest professionals and companies of the water and ICT sectors. It could also be a first step in contacting

utilities and water consumers.

4.2.3 Stakeholders

The project will culminate in 3 pilot tests, to be held in the Consortium’s water utilities facilities. These will be

perfect occasions to show the project developments and outputs through one workshop or similar event. This

workshop will be used as a meeting point for water utilities representatives, as well as policy makers, water and

ICT sectors professionals and other interested stakeholders.

Apart from the pilot workshop, the constant relation with the stakeholders will be assured during the following

months through:

Regular cluster meetings (in the case of Barcelona projects – Effinet, Water and UrbanWater) held once

a term. The next meeting will be held in Barcelona, in occasion of the EFFINET Workshop (30th September

2014). The objective of the workshop will be presenting results of FP7-ICT projects for water management

to the scientific and industrial communities, including also other projects (if interested in joining it). A special

session covering standardization and interoperability will be organised by Water.

Submission of abstracts and participation to important international congresses, as IWA 2014.

Publication of papers showing methodologies and guidelines based on UrbanWater developments.

Constant feedback with the general public with social networks and the website.

4.3 Excel Monitoring

At the beginning of the project an informal document set in different tables and compiled in an MS Excel document

was sent to all the project members with the aim of compiling a list of groups to be contacted in case of an event,

a communication, etc. is needed to be announced. All partners are involved in this task during the whole duration

of the project.For the purpose of listing, monitoring and evaluating the disseminations actions, the following

template was agreed to use:

Nº

activity

Title Partner

responsible

Type of

activity

Dissemination

goal

Channel Start

date

End

date

Target

audience

Size of

audience

This Excel file has been updated with new fields requested by the EC and new information details needed to

address proper dissemination activities analysis and review (see Appendix 1 and 2). This template demands an

individual report of all the partners, providing information about their individual actions towards:

i. Attending fairs, workshops, seminars, conferences, etc. matching the project interests;

ii. Publishing in newspapers, general/specific media or channels, matching the project interests;

iii. Using their own corporate channels to disseminate the information (their company newsletters, blogs, social

media, etc.).

iv. Use of official dissemination materials.


35


5 References

[1] European Commission: Global Europe 2050; 2012.

Available at: http://ec.europa.eu/research/social-sciences/pdf/global-europe-2050-report_en.pdf

[2] European Commission: Managing projects: Elaborating a Dissemination Plan; 2012.

Available at: http://ec.europa.eu/eahc/management/Fact_sheet_2010_06.html

[3] Harmsworth, S., Turpin, S., & the TQEF National Co-ordination Team: Creating an Effective

Dissemination Strategy; 2001.

Available at: http://www.innovations.ac.uk/btg/resources/publications/dissemination.pdf

[4] World Bank: DEVELOPMENTCOMMUNICATION SOURCEBOOK: Broadening the Boundaries of

Communication; 2008.

Available at: http://goo.gl/e5gybb

http://ec.europa.eu/research/social-sciences/pdf/global-europe-2050-report_en.pdf

http://ec.europa.eu/eahc/management/Fact_sheet_2010_06.html

http://www.innovations.ac.uk/btg/resources/publications/dissemination.pdf

http://goo.gl/e5gybb


36


6 Conclusions

An accurate Dissemination Plan is a key element to communicate the project results and values to the widest

audience possible, as well as to a specific target public. The UrbanWater project consortium - formed by

technological centres, SMEs, water utilities and ICT companies - is fully aware of that and is completely committed

to the dissemination activities of the project, according to the Property Rules for FP7 projects.

Throughout a detailed and exhaustive methodology, and with the support of previous work done (D1.2 User

Requirements and D1.3 Business Opportunities) the consortium has focused its attention on four main users who,

in conjunction with other important actors, become the project stakeholders. Different messages, spread through

different channels, have already been spread to the selected audience in the form of specific dissemination

activities. The dissemination activities have been categorised in two groups, depending on their timing: those

already undertaken and those planned. Those activities already undertaken between M1 and M18 have been

described, classified and evaluated in order to obtain high-value lessons to apply to those activities planned for the

future. The activities are also classified depending on their impact on the audience and, according to the

methodology, into level of awareness activities, level of understanding activities and level of action activities.

As a consequence of the evaluation done, the main conclusions are:

Level of awareness: Correct work is done, as the website and the social networks have been launched

and basic dissemination materials have been produced. However, a step forward should be undertaken

in order to intensify the activity of the internet media, strengthen the presence of the UrbanWater

project in the social networks and provide a more constant feedback to the audience. Regarding

the dissemination materials, they have to be widely used by all the consortium and increase their

distribution among the stakeholders. For these purposes, the Coordinator will have a more active role in

managing and monitoring the dissemination activities through the Excel Monitoring, as well as hosting the

website and the social networks and assuring that all the partners have the adequate dissemination

materials.

Level of understanding: Most of the dissemination activates undertaken are part of this level of

knowledge, as the majority of partners have participated actively in different conferences, workshops and

events related to the water sector and the ICT. Several scientific documents and papers have been

submitted and approved by important international congresses so, in that sense, the consortium has

reached a good level of dissemination targeted to the scientific community and the academia. These

activities should be continued and intensified according to the project development and the results

achieved. It is important to keep an accurate monitoring of these activities and to provide regular

feedback to the rest of the Consortium.

Level of action: Some partners have developed an intense task of contacting with water utilities and other

important actors of the water sector in order to obtain their feedback and to promote the project worldwide;

the related activities are gathered in the D1.3 Business Opportunities. However, these kinds of activities

should be intensified and targeted to specific companies and users who really show interest to the

UrbanWater platform. To do that it is important to keep a record of the end-users contacted to create a

useful database of potential customers, in line with the business strategy, it is also essential to take the

opportunity of the events which will follow the settlement of the three pilots to draw the attention of

potential users and customers.


7 Appendix


38


7.1 Appendix 1: Dissemination activities performed from M1 to M18

Nº TitlePartner

responsibleType of activity Dissemination goal Channel Start date End date Target audience

Size of

audienceFeedback

1 Launch of UrbanWater website ASC Awareness

Raise the awareness of the general public about

the importance of UW for an effective

management and supply of warter resoucres as

well as consumer benefits

Internet 01/01/2013 - General public Worldwide -

2 E-world energy & water 2013 ORGA Understanding

Promote the standards and practises used in the

project: Explain the benefits of UrbanWater

technology to the ICT industry, with a focus on

charging and billing

Oral presentation 05/02/2013 07/02/2013 Multiple groups> 1000

people

Talks and discussions with visitors and exhibitors. Links to

UW homepage and EC ICT Programme for Water

Management, as well as UW Flyers were provided.

3 InBusiness article RED Awareness





General media 21/02/2013 21/02/2013 General public Europe

4 Launch of a generic brochure ASC Awareness





Other 15/03/2013 - General public500 - 1000

people

The project reviewer's ask for an enhanced version of the

brochure, so the final - accepted - version was launched on

March 2014. On M20 the current version needs to be

modified to include the new partner AQUALIA there.

5 Launch of a generic banner ASC Awareness





Other 15/03/2013 - General public< 1000

people-

6 FP7 ACROSS colloquium UNIZG-FER UnderstandingTo attract the interest of the research community

and pave the ground for future researchOral presentation 17/05/2013 17/05/2013

Scientific/Academic

community0-100

Questions were raised on how to treat different customer

profiles in adaptive pricing

7

Submission of the Master Thesis,

“Water demand prediction system for

urban area”, University of Zagreb

UNIZG-FER UnderstandingTo attract the interest of the research community

and pave the ground for future researchScientific document 01/06/2013 01/06/2013

Scientific/Academic

communityWorldwide

In this work, identification of water demand prediction

system based on historical water demand data was analyzed.

It was shown that meteorological data on a daily basis are

not relevant for describing water demand for the analyzed

system.

8Publications of the Project Press release

on CORDIS WIREASC Awareness





Internet 14/06/2013 14/06/2013 General public< 1000

people

9

Presentation of research performed

within the research projects of the FP7

ACROSS team on EUROCON 2013

UNIZG-FER Awareness

To raise the awareness about the importance of

UrbanWater for an effective management and

supply of water resources as well as consumer

benefits

Oral presentation 03/07/2013 03/07/2013Scientific/Academic

community0-100 None on the UrbanWater topic

10

Meeting of the participants in the

research programme "Advanced control

and estimation methods with

applications in energy and transport"

(Croatian Ministry of Science, Education

and Sports)

UNIZG-FER Awareness




benefits



11 Launch of a generic press release ASC Awareness





Press release 29/07/2013 - General public< 1000

people-


39


Nº TitlePartner


Size of

audienceFeedback

12 Southeast Asia Utility Business Platform ORGA Understanding





Oral presentation 28/08/2013 30/08/2013 Multiple groups100 - 500

people

Talks and discussions with visitors and exhibitors. Links to

UW homepage and EC ICT Programme for Water

Management, as well as UW Flyers were provided.

Feedback from a potential customer active in both Energy

and Water led to follow-up meetings (pre-sales), current

13 M2M Summit 2013 ORGA Understanding





Other 10/09/2013 10/09/2013 ICT Companies0 - 100

people

Orga Systems became a new member of the M2M alliance in

September 2013. In talks and discussions with visitors and

exhibitors interest was raised, but no concrete follow-up

actions resulted from that: http://goo.gl/iyj6h4

14 The Water Event 2013 -Birmingham RED UnderstandingExplain the benefits of UrbanWater technology to

the water sector.Other 10/09/2013 11/09/2013 Multiple groups

< 1000

people

The Water Event was a large UK conference and Expo

attended by companies in the water sector. Consortium

members attended this conference and asked questions at

the conference Q&A sessions as well as interviewed many of

15 Wasserwerke Paderborn GmbH ORGA Understanding





Oral presentation 13/10/2013 13/10/2013 Water utilities0 - 100

people

More detailed information exchange about current water

utility's practises and the UW approach.

161st ACROSS Workshop on Cooperative

Control MethodsUNIZG-FER Understanding

To attract the interest of the research community

and pave the ground for future researchPoster presentation 26/09/2013 26/09/2013

Scientific/Academic

community0-100

Discussed water demand prediction methodology with

researchers from the control systems domain

17

The International Water Association

(IWA) World Water Congress and

Exposition (WWCE) 2014

UNIZG-FER Understanding

To attract the interest of the research community

and pave the ground for future research & To

promote the standards and practices used in the

project and to give advice/recommendations about

Scientific document 30/09/2013 21/06/2014. Multiple groups >1000

The article on adaptive water demand prediction was

accepted for presentation on the conference and the camera-

ready paper was submitted

18

International Workshop

“Upgrading Life in Historical Towns

–Sustainable Energy”UNIZG-FER Awareness




benefits -- presented in the context of information

technologies for smart cities

Oral presentation 03/10/2013 03/10/2013 Multiple groups 0-100 None regarding UrbanWater topics

19

Presentation of research performed

within the research projects of the FP7

ACROSS team on Electrical Drives and

Power Electronics Conference 2013

UNIZG-FER Awareness




benefits









people

Discussion with representative of the local water utility at

Paderborn, Germany. Follow-up meeting on 13. October

2013.


40


Nº TitlePartner


Size of

audienceFeedback


Promote the standards and practises used in the project:

Explain the benefits of UrbanWater technology to the ICT

industry, with a focus on charging and billing

Other 13/10/2013 13/10/2013 Water utilities0 - 100

people

More detailed information exchange about current water

utility's practises and the IUWSM approach. No follow-up

action resulted from that meeting.

22 European Utility Week 2013 ORGA Understanding




Other 15/10/2013 17/10/2013 Water utilities0 - 100

people

ORGA showcased customer-oriented utility services from an

end customer perspective, including enabling dynamic

pricing for energy providers. UW was mentioned as an

example for employing this technology in a different

application domain. While his has been acknowledged by the

visitors no concrete follow-up action resulted from that

event.

See http://goo.gl/1xjSe1

23The Eighth International Conference on

China Urban Water DevelopmentRED Action

To efficiently promote the benefits of UrbanWater

foreground to the industry and end-users, so as to

strengthen its commercial potential and widen business

opportunities for the Consortium members.


people

RED SKIES signed a MOU with the ASEM WRR&DC to jointly

research opportunities for the UrbanWater platform and its

technologies in China. One aspect of this partnership was a

high profile one week conference in China attended by all

organisations in the water sector in the region as well as

government agencies, not only from China but around the

world.

24 SpaceTech 2013 RED UnderstandingExplain the benefits of UrbanWater technology to the water

sector.Oral presentation 12/11/2013 13/11/2013 ICT Companies

100 - 500

people

At Space Tech 2013 Red Skies was asked to present the FP7

UrbanWater project. The Consortium took this opportunity

to meet with a number of organisations to identify business

opportunities for those organisations and more broadly for

the space sector using the UrbanWater platform.

25Presentation of new research projects of

UNIZG-FER on the Day of UNIZG-FERUNIZG-FER Awareness

To raise the awareness about the importance of UrbanWater

for an effective management and supply of water resources

as well as consumer benefits

Poster presentation 22/11/2013 22/11/2013 Multiple groups 100-500

Interest raised by the Croatian ICT company Koncar

Electronics and Informatics Inc. who intends to provide ICT

support for the water utilities business -- the project was

presented in brief to the R&D management of the company

and more in detail discussed the modules to be developed by

UNIZG-FER

26

International Conference on

“Research and Enterpreneurship

Partnership for Growth and

Internationalization of

SMEs in Danube Region”

UNIZG-FER Awareness

To raise the awareness about the importance of UrbanWater

for an effective management and supply of water resources

as well as consumer benefits -- presented in the context of

information technologies for smart cities

Oral presentation 28/11/2013 28/11/2013 Multiple groups 0-100

Several contacts were exchanged after the talk with SMEs

and research consultants with expressed interest in research

performed

27

SBWWI Leakage and Metering

Workshop and Conference - 3-4 Dec

2013

RED Understanding&Action

Understanding: To promote the standards and practices

used in the project and to give advice/recommendations

about how they are applied in UrbanWater. Action: To

efficiently promote the benefits of UrbanWater foreground

to the industry and end-users, so as to strengthen its

commercial potential and widen business opportunities for

the Consortium members.


people

Society of British Water and Wastewater Industries (SBWWI)

represents UK water utilities and the UrbanWater team were

represented at the workshop and conference on leakage and

metering in the UK. The Consortium presented on stage at

this event and then took part in the workshop to gather

feedback on how smart networks can meet current and

future needs for the organisations at the event.

28Water Distribution Systems Analysis

(WDSA) 2014 -- article preparationUNIZG-FER Understanding

To attract the interest of the research community and pave

the ground for future research & To promote the standards

and practices used in the project and to give

advice/recommendations about how they are applied in

UrbanWater.

Scientific document 14/12/2013 20/06/2014. Multiple groups 100-500

The article on adaptive pricing was accepted for presentation

on the conference and the camera-ready paper was

submitted


41


Nº TitlePartner


Size of

audienceFeedback

29 Horizon 2020 Info day 2014 UNIZG-FER Awareness

To show how effective European collaboration is when

developing innovative projects & to inform about existing

funding programs of the European Commission related to

innovation

Oral presentation 15/01/2014 15/01/2014 Multiple groups 0-100

Questions from the audience were raised on different

aspects of preparing of the research proposal and the

experiences gained with UrbanWater proposal preparation

30 Mobile World Congress 2014 ORGA Understanding





people

Presenting ORGA's latest product for catalogue-driven

revenue managment at a booth, the project was mentioned

as an example domain for which that technology could be

applied. While his has been acknowledged by the visitors no

concrete follow-up action resulted from that event.

http://goo.gl/2JyICn

31Press Release "5th Urban Water

Meeting"ORGA Awareness

Raise the awareness of the general public about the

importance of UW for an effective management and supply

of warter resoucres as well as consumer benefits

Press release 18/03/2014 18/03/2014 General public Worldwide

http://www.orga-systems.com/media-center/press-

releases/details/article/fifth-status-meeting-of-the-

urbanwater-consortium-hosted-by-orga-systems/

32Water Research Centre (WRc) Urban

Water DayRED Action






people

One of the consortium partners ran a one day event in

partnership with Wrc for UK water utilities to come together

and discuss openly their plans and strategies for future smart

water technologies. The timing was chosen to coincide with

period when UK water utilities are required to submit their

five year plans to regulators which means the subjects would

be sharp in everybodies minds and very current.

33 Sustainability Live 2014 - Birmingham RED Action





Other 01/04/2014 03/04/2014 Multiple groups< 1000

people

Sustainability Live was a large UK conference and Expo

supported by UK Trade and Investment (UKTI) which brought

together delegations from China with organisations in the UK

to identify new business opportunities for each partner. The

team arranged through the UKTI to meet with a list of

delegates from China to explore new business opportunities

for UrbanWater

34Article in Customer Magazine

"DIALOGUE"ORGA Awareness

Raise the awareness of the general public about the

importance of UW for an effective management and supply

of warter resoucres as well as consumer benefits

General media 02/04/2014 02/04/2014 General public WorldwideIn DIALOGUE issue 01/2014, UrbanWater activities of Orga

Systems were outlined

35Water Research Centre (WRc)

innovation Day 2014RED Understanding&Action

Understanding: To promote the standards and practices

used in the project and to give advice/recommendations

about how they are applied in UrbanWater. Action: To

efficiently promote the benefits of UrbanWater foreground

to the industry and end-users, so as to strengthen its

commercial potential and widen business opportunities for

the Consortium members.

Other 30/04/2014 30/04/2014 Multiple groups100 - 500

people

RED SKIES was invited to run a stand at the WRc Open

Innovation Day. RED presented UrbanWater and gathered

information from utilities and other organisations about how

the platform could meet real needs at their organisations.

36

Submission of the scientific article

“Challenges and benefits of an open IT

architecture for urban water

management” on Water Distribution

System Analysis WDSA2014, July 2014,

Bari

ASC Understanding

To attract the interest of the research community and pave

the ground for future research, and to explain the main

achievements reached during the first phase of the project.

Scientific document 01/05/2014 01/05/2014Scientific/Academic

communityWorldwide Paper accepted


42


Nº TitlePartner


Size of

audienceFeedback

37

Submission of the scientific article

"Dynamic day-ahead water pricing

based on smart metering and demand

prediction" on Water Distribution

Systems Analysis 2014

UNIZG-FER Understanding&Action

Understanding: To attract the interest of the research community

and pave the ground for future research & To promote the

standards and practices used in the project and to give

advice/recommendations about how they are applied in

UrbanWater; Action: Point out the need for assessment of the cost

of the water distribution system operation with respect to water

delivered and timing of its delivery

Scientific document 01/05/2014 01/05/2014 Multiple groups 0-100

Performed discussion on the presented results: answered raised

questions on identifiying end-users responsiveness to prices as well

as on applicability of the adaptive pricing for testing purposes in the

current legal framework. The work was mentioned several times on

the plenary talk on the conference given next day (on 16/07/2014)

by prof. Dragan Savić in the context of the future of the water

distribution systems and the need for interdisciplinary approach and

ICT in water distribution systems

38

ASEM Seminar on Sustainable

Management of Water Resources in the

Context of Urbanisation

RED Action

To efficiently promote the benefits of UrbanWater foreground to

the industry and end-users, so as to strengthen its commercial

potential and widen business opportunities for the Consortium

members.

Oral presentation 22/05/2014 23/05/2014 Public sector500 - 1000

people

The event was attended by officials from across Europe and Asia, so

it became a good opportunity to explore further opportunities for

UrbanWater in China. Meetings were held with provincial and city

government as well as businesses and investment groups in China. A

lecture was also given at a university along with water researchers

from Oxford University and the UK’s Centre for Ecology and

Hydrology. The conference culminated with a historic signing of a

MoU between Red Skies and the Chinese technological company

Hunan Red Skies Science and Technology Limited.

39 TM Forum Management World 2014 ORGA Understanding

Promote the standards and practises used in the project: Explain

the benefits of UrbanWater technology to the ICT industry, with a

focus on charging and billing


people

While this event primarily served to demonstrate ORGA's product

for catalogue-driven revenue managment, ORGA also informed

about research activities including UW by means of a dedicated

research brochure. There is no concrete feedback of visitors so far:

http://goo.gl/yCuV04


43


7.2 Appendix 2: Dissemination activities planned for M19-M30

Nº TitlePartner

responsible

Type of

activityDissemination goal Channel Start date End date Target audience

Size of

audience

1

Journal article on adaptive pricing, extended with

user responsiveness identification and addressing

uncertainty in demand -- possibly in Journal of

Hydroniformatics as a follow-up of WDSA 2014

UNIZG-FERUnderstandin

g&Action

Understanding: To attract the interest of the research community and pave

the ground for future research & To promote the standards and practices

used in the project and to give advice/recommendations about how they

are applied in UrbanWater; Action: Point out the need for assessment of the

cost of the water distribution system operation with respect to water

delivered and timing of its delivery; Show possibility of price-based

coordination of the entire water-use chain

Scientific

document2014 2015 Multiple groups >1000

2

Journal article on adaptive water demand

prediction, extended with prediction error

characterisation -- possibly in Journal of Water

Resources Planning and Management as a follow-

up of IWA WWCE 2014


g

To attract the interest of the research community and pave the ground for

future research & To promote the standards and practices used in the

project and to give advice/recommendations about how they are applied in

UrbanWater

Scientific


3 11th International Conference on Hydroinformatics HYDSUnderstandin

g

(i) Raise the awareness about the importance of UrbanWater for an effective

management and supply of water resources as well as consumer benefit, (ii)

show how effective European collaboration is when developing innovative

projects, (iii) efficiently promote the benefits of UrbanWater foreground to

the industry and end-users, so as to strengthen its commercial potential and

widen business opportunities for the Consortium members and (iv)

stimulate the creation of new partnerships and synergies between

European water suppliers, hardware metering providers and the ICT

industry

Congress

presentation17/08/2014 21/08/2014 Multiple groups

500 - 1000

people

4

Poster presentation at the European Conference

on Radar in Meteorology and Hydrology 2014

(Germany)

HYDSUnderstandin

g


future research

Congress

presentation01/09/2014 05/09/2014

Scientific/Academic

community

500 - 1000

people

5

Presentation of the scientific article "Adaptable

Urban Water Demand Prediction System" IWA

World WWCE 2014


g




UrbanWater

Oral

presentation 23/09/2014 23/09/2014 Multiple groups 100-500

6 IWA World Water Congress & Exhibition 2014 AQUA ActionBusiness Forum Session, aimed to divulge the solutions and advantages of

the Urbanwater concept to a selected audience

Congress

presentation25/09/2014 25/09/2014 Multiple groups < 1000 people

7 EFFINET FP7 - Workshop ASCUnderstandin

g&Action

Establish contacts and raise awareness of the UrbanWater project with the

different participants: water utilities, associations, national and

international research organizations and universities.

Oral

presentation 30/09/2014 30/09/2014 Multiple groups 0 - 100 people


44


8 M2M Summit 2014 ORGAUnderstandin

g

Promote the standards and practises used in the project: Explain the

benefits of UrbanWater technology to the ICT industry, with a focus on


Other 20/10/2014 21/10/2014 ICT Companies 0 - 100 people

9 European Utility Week 2014 ORGA Action

To efficiently promote the benefits of UrbanWater foreground to the

industry and end-users, so as to strengthen its commercial potential and

widen business opportunities for the Consortium members.

Other 04/11/2014 06/11/2014 Multiple groups 0 - 100 people

10 GSMA Mobile World Congress 2015 ORGAUnderstandin

g

Promote the standards and practises used in the project: Explain the

benefits of UrbanWater technology to the ICT industry, with a focus on


Other 02/03/2015 05/03/2015 ICT Companies 0 - 100 people

11EWRA (European Water Resources Association)

Congress 2015AQUA

Understandin

g

Explain the technological approach of the Urbanwater project to the Water

community, with a focus on the leakage management and detection

solutions

Congress

presentation24/06/2015 27/06/2015 Scientific community

100 - 500

people

12

Computing and Control for Water Industry 2015

(CCWI 2015) -- Articel on detailed indoor

consumption modelling


g




UrbanWater

Oral

presentation 02/09/2015 04/09/2015 Multiple groups 100-500

13Journal article on detailed indoor consumption

modellingUNIZG-FER

Understandin

g




UrbanWater

Scientific


14

Presentations of the functionality of the modules

for water demand prediction, adaptive pricing and

detailed indoor consumption modelling to water

utilities, and of the UrbanWater platform as a

whole

UNIZG-FER Action

To efficiently promote the benefits of UrbanWater foreground to the

industry and end-users, so as to strengthen its commercial potential and

widen business opportunities for the Consortium members.

Oral

presentation 2015 2015 Water utilities 0-100


7.3 Appendix 3: UrbanWater project brochure


7.4 Appendix 4: UrbanWater project banner


47


7.5 Appendix 5: UrbanWater official presentation


48



49


7.6 Appendix 6: UrbanWater press release


50


7.7 Appendix 7: UrbanWater social networks

7.7.1 Twitter: https://twitter.com/UrbanWaterFP7

7.7.2 LinkedIn:

https://twitter.com/UrbanWaterFP7


51


7.8 Appendix 8: InBussiness article (The Oxford Times)

A press interview called Working with water, high-tech solutions for global problems was published by the on line

edition of the business magazine The Oxford Times last 21st February 2013, in where the URBANWATER partner

REDSKIES is interviewed by the newspaper editor to explain the aim of the project.


52



53



7.9 Appendix 9: Orga Systems brochure for web dissemination


55



7.10 Appendix 10: Orga Systems press release


57


7.11 Appendix 11: Scientific poster to be presented at the ERAD (September 2014,

Germany)


58


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