Intelligent Personal Assistants & New Types of Search
-
Upload
tom-anthony -
Category
Internet
-
view
1.524 -
download
1
Transcript of Intelligent Personal Assistants & New Types of Search
Google Information Needs Study
Google asked 8 times a day:
What did you want to know recently?
Research
http://dis.tl/googleDIN
Google Information Needs Study
Google found:
1/3rd of potential searches are unfulfilled
Research
http://dis.tl/googleDIN
Device Sharing Research
http://dis.tl/device-sharing
• 1.1 times per day
• Usually phones
• 5% with strangers
People share devices:
Ambient Search
• Search devices will be ubiquitous - leading to new types of search.
• Personalisation will be ubiquitous - leading to increased reliance on it.
• Interfaces will improve - leading to something cool, I’m sure.
Faceted Search
• Search Engines will capture more of the funnel; the filter & sort phase will move there.
• Web search will be inadequate for handling more and more of these searches.
Viv: Intelligence Everywhere Technology
“In the next five years or so we think there's going to be a new icon that's going to be very recognizable. That means you can talk to that thing.”
- Dag Kittlaus, Viv Founder
Ambient + Faceted + Commerce
OK, Alexa. Buy the cheapest 5 star washing powder that will arrive
before Friday.
Technology
What did you just say?
• More search results will be presented in-situ in an IPA.
• Conversions will also happen in-situ.
• Make an app now and start the integration into IPAs
• Opportunity to leap-frog web-search competitors.
@TomAnthonySEO
Distilled News:
Our SEO split-testing platform is now available:
www.DistilledODN.com
www.distilledodn.com
DistilledODN allows you to test exactly which changes to your website will result in an uplift in traffic from search engines.
Our new SEO A/B Testing platform is available.