Intelligent Mobility and the New Journey Andy Page Smart Mobility Manager, Centro.

Intelligent Mobility and the New JourneyAndy Page

Smart Mobility Manager, Centro

The New Journey- Delivering intelligent, sustainable mobility

The way people live in cities is changing

• continued growth of city regions• need to reduce the impact of our growing population

on the environment • changing the way that individuals travel around will be

key to the success of cities in the future.• transition to a digital and data driven economy • how can the West Midlands be a leader in developing

and delivering intelligent and sustainable mobility?


The New Journey - a new way of thinking about connecting people and places, utilising new and emerging digital technologies

• a high level vision of a journey towards individualised, integrated and seamless mobility solutions

• maximising the benefits of open/digital data

• turning data into useful, timely information, allowing decisions to be made in real time, pushed to customers

• integrating payment systems with information

• can we develop a personal mobility account for passengers – mobility as a service?


The New Journey – outcomes

• making public transport the natural choice for peoples’ journeys across the West Midlands

• supports the economic regeneration of our region

• a step change in the attractiveness, ease of use and acceptance of sustainable travel options

• new commercial opportunities to mobility providers and local transport authorities


New Journey Conference

• inaugural event comprised inspirational speakers and workshops• workshops to help shape a shared vision for The New Journey

and explore opportunities for new partnerships• we asked the following questions-

• What is Intelligent Mobility?• What information developments do we need?• Payment systems and commercialisation - how will this work

in the future?• How do we work differently / what new partnerships need to

be created?


– Who attended the conference?


What did we do after the conference?

For Centro to act as an enabler to pull together a number of actions-• collate the outputs from the workshops and the

thoughts, ideas and issues from the event and turn this into a Mind Map• establish an advisory board and an action plan• setting up task and finish groups to take forward

some initial areas of work identified


The Mind Map!


Developing and delivering New Journey Projects

• iCentrum – intelligent mobility incubator at Birmingham Science Park

• Jointly funded with Transport Systems Catapult• 3 year Intelligent Mobility incubator• Developing our transport innovation challenges• Open Data



• MyJrny with Enable iD

• Intelligent Mobility app

• Using “Hub of all Things” (HAT) technology

• Utilises individual, personalised data, location data from beacons social media and open data from transport operators



• Further projects under NDAs

• Innovate UK IC Tomorrow

• Horizon 2020

•Smart infrastructure


Thank you and any questions?

Intelligent Mobility and the New Journey Andy Page Smart Mobility Manager, Centro.

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