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Intelligent Channel Preference Execution with a White Paper Factory™
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1 Intelligent Channel Preference Execution with a White Paper Factory™ Presented by: Joe Eremita Product Marketing Manager, Pitney Bowes DMT Software Solutions Candice Russell Marketing Manager, Pitney Bowes DMT Software and Sorting Solutions
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Today’s savvy consumers expect to choose both how they will receive information from you and how they will communicate back. As the available communication channels for transactional data increases, the behind the scenes work in the mailroom—now the “customer communications room”—has become more difficult to execute. This new complexity, however, also brings new opportunities to streamline your operations and save money. Join Pitney Bowes as we review how a White Paper Factory™ platform can help you intelligently execute your multi-channel requirements.
Transcript of Intelligent Channel Preference Execution with a White Paper Factory™
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Intelligent Channel Preference Execution with a White Paper Factory™
Presented by:
Joe EremitaProduct Marketing Manager, Pitney Bowes DMT Software Solutions
Candice RussellMarketing Manager, Pitney Bowes DMT Software and Sorting Solutions
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Print and mail trendsCost pressures• Postage• Production Costs• Labor
Increasing personalization (one to one)
Volume decreases and shorter run lengths
Job variety increasing-more products
Increase focus on revenue enhancement
Continued focus on customer retention
More opportunity for value add
Multichannel delivery: Electronic, physical and hybrid
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How will I make my print and mail operations more valuable?
Which tasks or steps within my operation don’t create value?
How can I reduce FTEs?How can I drive more results and improve SLAs?
Grow customer retention and loyalty?Optimize cross sell / up sell?
Aggressive cost management and control
Operational productivity
Mail as a new source for corporate revenues
Today’s business imperatives
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It’s not that consumers “need” multi channel choices…
IT’S THAT THEY EXPECT IT!
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Intelligent Channel Preference Execution with a White Paper Factory™
AgendaWhite Paper Factory: “Just the basics please”White Paper Factory behind the scenesCool things you can doBest practices to consider
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Envelope Printer
Branded, Windowed Envelopes (& storage)
White Envelopes
Mail Finishing
White Paper
Offset Printer
Forms (& storage)
Digital Printer
Mail Sorting
Offset PrinterWhite
Paper
Preprinted Insert
Pri
nt
Pri
nt
En
velo
pe
En
velo
pe
Inse
rtIn
sert
White Paper Factory™ basics:
Traditional non-WPF workflow
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Envelope Printer
Branded, Windowed Envelopes (& storage)
White Envelopes
Mail Finishing
White Paper
Offset Printer
Forms (& storage)
Digital Printer
Mail Sorting
Offset PrinterWhite
Paper
Preprinted Insert
XX XX
XX
XX
XX
XXXX MergingInline Envelope Printing
MergingInline Envelope Printing
Form Stock Overlay Software
Insert Imposition Software
Pri
nt
Pri
nt
En
velo
pe
En
velo
pe
Inse
rtIn
sert
XX
White Paper Factory™ basics:
New WPF workflow
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White Envelopes
Mail Finishing
White Paper
Digital Printer
MergingInline Envelope Printing
MergingInline Envelope Printing
Pri
nt
Pri
nt
En
velo
pe
En
velo
pe
White Paper Factory™ basics:
New WPF workflow
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White Paper
Digital Printer
Pri
nt
Pri
nt
White Paper Factory™ basics:
New WPF workflow with wrapping
Mail Finishing
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As the physical process gets simpler and simpler…
CHECK OUT BEHIND THE SCENES
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White Paper Factory™ behind the scenes:
Traditional non-WPF workflow
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White Paper Factory™ behind the scenes:
New WPF workflow
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White Paper Factory™ behind the scenes:
New WPF workflow
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Once you have moved to a digital workflow…
YOU CAN DO SOME PRETTY COOL THINGS
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White Paper Factory™ digital benefits:
Execute consumer preference on-the-fly
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White Paper Factory™ digital benefits:
Make better decisions
20% receiveelectronic
invoice
80% receivepaper
invoice
70% pay electronically
30% pay via paper
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White Paper Factory™ digital benefits:
Make better decisions
20% receiveelectronic
invoice
80% receivepaper
invoice
70% pay electronically
30% pay via paper
Suppress BREs
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White Paper Factory™ digital benefits:
Make better decisions
20% receiveelectronic
invoice
80% receivepaper
invoice
70% pay electronically
30% pay via paper
Suppress BREs
Offer Scan to Pay
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White Paper Factory™ digital benefits:
Make better decisions
20% receiveelectronic
invoice
80% receivepaper
invoice
70% pay electronically
30% pay via paper
Suppress BREs
Offer Scan to Pay
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As you set up your workflow and choose your tools…
BEST PRACTICES TO CONSIDER
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Choose a tool that will allow you to execute dynamic forms overlay and channel preference at any point in your process
Best practice #1
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Leverage digital data to monitor and track everything
Especially for service bureaus, make sure you can report progress by each client’s job
Best practice #2
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A brilliant statement for your bottom line
Questions?
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Joe EremitaProduct Marketing ManagerPitney Bowes Document Messaging Technologies Software Solutions37 Executive DriveDanbury, CT 06810-4148Tel: [email protected]
Joe EremitaProduct Marketing ManagerPitney Bowes Document Messaging Technologies Software Solutions37 Executive DriveDanbury, CT 06810-4148Tel: [email protected]
Thank youThank you
Candice RussellMarketing ManagerPitney Bowes Document Messaging Technologies Sorting and Software Solutions37 Executive DriveDanbury, CT 06810-4148Tel: [email protected]
Candice RussellMarketing ManagerPitney Bowes Document Messaging Technologies Sorting and Software Solutions37 Executive DriveDanbury, CT 06810-4148Tel: [email protected]
