Intellectual Property Commercialisation - Flinders University · What is Commercialisation? ......
Transcript of Intellectual Property Commercialisation - Flinders University · What is Commercialisation? ......
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What is Commercialisation?
Conversion of new ideas, innovations, and basic research into valuable and useful commercial
products
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Why Commercialise research?
• So society can benefit from research and innovation • E.g. New pharmaceuticals, diagnostics, devices and other hi-
tech products • New companies and industries
• Financial benefit to Universities and Inventors
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What do ‘Commercial Arms’ do?
• Aim • link industry with research on behalf of the University
• Manage
• commercial strategy • contract negotiation • project/contract management
• Skill set
• science, marketing, accounting, business and law
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Market Validation
• Who will buy the technology? • What do they currently use? • Why is this technology better? • What will they pay for it? • Is it easy for them to adopt or is it
disruptive? • What are the key barriers to entry? • Will we make a return on our investment?
• Ideas need applications
• Involve the market early
• Value chain- who are the key players and where will this product
fit?
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Key market issues
“If you are going to succeed, you need a vision, one that’s affordable, practical and fills a customer need. Then go for it. Don’t worry too much about the details”
Michael Bloomberg
•Professor Leigh Burgoyne, Flinders University
•Needed to safely collect, store, transport and analyse blood DNA.
•Significantly improved & compatible
•Developed chemically impregnated paper technology
• Blotting paper + • SDS • EDTA • Urate
The Story of FTA®
The Story of FTA®
Flinders Technologies consulted about invention. FT performed detailed patentability and market evaluation (Due Diligence)
• novelty, inventiveness • potential infringement • market research (size, viability and other technologies -
PCR). • Financial models/valuations
The Story of FTA®
•Target market – US Forensic market
•Store DNA used in identification of suspects/victims
•US companies initially nervous too early: risky, market not yet developed.
The Story of FTA®
• FITZCO Inc. - DNA blotting paper for the ‘DNA Registry’
• FITZCO signed CDA & analysed ‘Flinders Paper’
• FT / Fitzco executed a licence
• FTA® Trademark registered
• FITZCO made and sold FTA® paper
The Story of FTA®
•Feed-back to Flinders = new products, methods & IP.
•FT had 13 FTA® patents
•FTA® approved by US Postal Service
•Difficult for competitors to copy FTA®
•Added value to the FTA® patent portfolio
•FT sold the FTA® portfolio to Whatman plc.
•Whatman provided significant funds to FT
•Funds shared with University and Inventor
•Whatman re-classified as Biotech company
•Whatman distribution deal with Qiagen Inc.
The Story of FTA®
FTA®: model example of University technology commercialisation
•Dr David Currow repurpose Kapanol™ for chronic breathlessness
•Phase II clinical trial; IP
•Partnership + license with Mayne Pharma
•Phase III clinical trial; TGA, FDA filings
The Story of Kapanol™
•Talking-Head research program
•Virtual Agent for Health & Care services
•Anna Cares Avatar
•Compliance
•Venture Capital
The Story of Clevertar®
•Circadian rhythms research program; Prof Leon Lack
•Insomnia, Jet-lag, Shift work
•Light therapy glasses
•SMR Partnership
•World wide sales
The Story of Re-Time®
What is Intellectual Property?
Creations of the mind
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Types of IP?
Patents - inventions Trade marks - words, symbols, pictures, sounds Trade secrets - secret know-how and other confidential information Copyright - literary, artistic, dramatic or musical works Designs - shape or appearance of goods Plant breeders rights - new plant varieties Circuit layout - integrated circuits, computer chips
What is Intellectual Property?
• Exclusive property rights, recognised by law, for intangible creations of the mind.
• Currency of the new century
Why Protect IP?
• Promote Innovation
• Incentive to invent
• Encourage economic growth
• Moral right to fruits of own labour
• Attract investment
Multiple Types of IP at Once
“As a publicity, marketing, and intellectual property protection strategy started by Robert W. Woodruff, the company presents the formula as a closely held trade secret known only to a few employees.”
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• Distinguish good or service of one trader from another • Word, logo, shape, colour, sound, smell
• Can be registered or unregistered • e.g. Nike® vs. NikeTM
Trademarks
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Copyright ©
• Copyright Literary or artistic works (computer programs)
• Governed by Common Law and Copyright Act 1968
• Registration No
• Period of Protection 50 years after creators death
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Registered Designs
• Design • means feature of shape, configuration, pattern or ornamentation
applicable to an article judged by the eye
• Governed by • Designs Act 2003 (Cth) and common law
• Registration
• IP Australia etc.
• Period of Protection • 16 years
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Trade Secrets
• A device, method or formula that gives one an advantage over the competition and which must therefore be kept secret if it is to be of special value
• Governed by: • Common Law
• Registration:
• No
• Period of Protection: • Indefinite monopoly provided secrecy is maintained
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Patents
• Novel & Inventive & Non-obvious • A product, composition, or process
• Be useful & do what you say it will do
• Are expensive
• Exclusive property rights
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Patents & Research
• Aim to stimulate research
• The 20 year monopoly incentive
• No investment = no high tech industries
• Patents stimulate wealth
• Wealth stimulates investment in research
IP rights (+ associated customers) = 70-90% value of modern business