Intellectual property and scientific entrepreneurship

Lino Giusti

Intellectual propertySpin-offs/Start-ups

• Entry barrier (i.e. Patents…)

• Competitive advantage (i.e. Trade secret…)

• Asset to be considered in merge and acquisition operations

(enterprise as a box…)

• Asset to be considered to define the participation to the enterprise

Spin-offs and start-ups are founded by researchers and students;

Founders come from labs research and take to the market know how developed in years

Digital startups: definition

5-minute Commit-to-Production: Continuous Deployment —Adam Rosien & Eishay Smith

Digital startups: development model• Product idea, development

• Minimum viable product

• Marketing actions (landing page, mass mailing, blogs, communities,

newspapers…)

• Early adopters community

• Feedback analysis

• Market definition

• Final product

Open source and Spin off/Start up

Profiting of a community of free developers to fit the product to market niches

Spreading free software to make money on customization and services

Building your product on top of free software, reducing the development costs

DefinitionFreedom 0: The freedom to run the program for any purpose.Freedom 1: The freedom to study how the program works, and change it to make it do what you wish.Freedom 2: The freedom to redistribute copies so you can help your neighbor.Freedom 3: The freedom to improve the program, and release your improvements (and modified versions in general) to the public, so that the whole community benefits.

Case study

MissionSecure sync and share through the cloud personal information among different devices

ProblemAt least 4 operative systems and a lot of customisation to expand the base of devices served by the app

SolutionCustomisation demanded to a community of free software developersFree basic versionPaid enterprise version

ProblemEvery update coming from the cummunity have to be revised and verified before the releaseCommunity needs to be animated

Case study: Instagramwhy Facebook acquired it?

1 bn $ paid by Facebook in shares and cash1 bn $ paid by Facebook in shares and cash2 years after the scratch of the idea2 years after the scratch of the idea

30 millions of users -> 33$ per instagramer!30 millions of users -> 33$ per instagramer!

The only source of revenues is the exit strategyThe only source of revenues is the exit strategy

what were the chances that Google could acquire instagram and use them to make a charge at facebook?

what were the chances that Google could acquire instagram and use them to make a charge at facebook?

Nothing new! Just shot, apply a filter and share

Nothing new! Just shot, apply a filter and share

13 people working at the enterprise13 people working at the enterpriseOn Android just by few days: one million of downloads in 12 hours

On Android just by few days: one million of downloads in 12 hours Polaroid and vintage imagesPolaroid and vintage images

575 likes on pictures per second

575 likes on pictures per second