Designing Organizational Memory: Preserving Intellectual Assets in
Intellectual Assets
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Transcript of Intellectual Assets
Intellectual Assets Utility Needs Target group(s)
Packaging
Partners Intermediaries
Funding Key ResourcesUtil
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Project Name• Researchers: • Innovation Advisor: • Date:
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Intellectual Assets
Questions:• What assets are included?• Who owns them?• Do others have claims on them?• How unique are these assets?
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Target Group(s)
Questions:• Who has a need?• Whom will it benefit?
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Needs
Questions:• What problem for the target group can we
solve?• What need is there for this solution?• Do other solutions exist that are simpler?
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Utility
Questions:• What utility can be created?• What opportunities can be offered?• In what ways are these better than existing
ones?• What becomes better and how?
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sPackaging (Text and Drawing)
Questions:• How do we package our assets in order to
deliver/transfer utility?• Service? Goods? • How is it distributed?
Questions:• Who can help deliver/transfer
utility?• Suppliers? Retailers?
Consultants?
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Partners
Questions:• Who can help deliver/transfer utility?• Suppliers? Retailers? Consultants?
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Intermediaries
Questions:• Who do we need to go through in order to reach
our target groups?• User associations? Procurement companies?
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Funding
Questions:• How can the innovation process be funded?
Step by step?
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Key Resources
Questions:• Who are vital in order to accomplish the
project?• Is all the equipment necessary available?
Intellectual Assets Utility Needs Target group(s)
Packaging
Partners Intermediaries
Funding Key ResourcesUtil
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on H
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