How Intel® is Managing Information Technology through the Downturn

Server and DC Optimization

How Intel® is Managing Information Technology through the Downturn

Server and DC Optimization

20092009

How IT Can Make a Difference

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••Mobile Mobile Client Client RefreshRefresh

Drive Employee Drive Employee ProductivityProductivity

Drive Business Drive Business ProductivityProductivity

Continue IT Continue IT EfficienciesEfficiencies

••Data CenterData Center

•• Server RefreshServer Refresh

Intel Data Center Profile Intel has four major groups currently driving individual data center requirements (DOME):

DesignDesign Computing

DesignDesign Computing

� Support the chip design community

� Has most of the servers in Intel

OfficeGeneral Purpose

OfficeGeneral Purpose

� Supporting typical IT and customer services

D

O

MManufacturingFAB/ATM

ManufacturingFAB/ATM

�Manufacturing computing supporting fabrication and assembly

EnterpriseEnterprise � Enterprise applications supporting eBiz and ERP

M

E

80% of Servers in Intel are in D20% of Servers in Intel are in O, M and E

Intel’s Data Center Journey

High Growth with

No DC Ownership

1995-20001995-2000 2000-20042000-2004

Get Organized

2005-20072005-2007

Data Center

Strategy

2008-20092008-2009

RefocusNo DC Ownership

� Intel acquisitions, large

data center growth

� Hardware being procured

independently

� Chip design used at site

level

� No centralized system to

use resources

Get Organized

� Inventory/Assessment

of Data Centers

� Standardized Designs

� Started Efficiency

efforts

� Began developing a

Strategy

� Beginning of DC Team

Strategy

� Holistic Vision

� Focus on

Consolidation

� Begin

Execution

Refocus

� Lessons Learned

� Strategy Change

� ROI vs. Consolid.

� Focus

Intel IT’s approach to DC OptimizationActivities Benefits

Improve

� Reduce server spending and storage/hardware expenses

� Contain costs

� Batch processing pools via grid computing (DCV) – (D)

� Virtualization (DCU) – (O) & (E)

Standardize� Enabled IT & consolidations� Prevent unnecessary spending� Ensure consistency

� Supply and demand forecasting� Processes and Design Specs� Overall Data Center structure

Optimize

� Maximize data center utilization in all locations

� Maximize server asset utilization across the world

� Close inefficient & unnecessary Data Centers

� Assure batch & virtualized servers are in optimal Data Center locations

� Contain costs (network, power, space)

� Simplify environment� Energy efficiency (6x)

� Virtualization (DCU) – (O) & (E)� Replace single core with quad-core servers

� Information Lifecycle Management � Intel “Green” Data Center Initiatives� Containerized Data Centers

The Data Center Balancing Act

Manage and PlanDemand

How Do We Balance?

Improve Computing Affordability

Be a Good Corporate Citizen

Minimize CapitalInvestments

Optimize the Data CenterMaximum Utilization, Lowest Total Cost

Reduce Resource Consumption

Keep Our Eyes on the Industry—Be Competitive

Servers

Storage

WAN

Strategy 1: Data Center Optimization� Information LifeCycle Management (ILM)

� Optimize Procurement Policies� Forward Engineering/Technologies� Efficient Bandwidth Utilization

� Information LifeCycle Management (ILM)

� Optimize Procurement Policies� Forward Engineering/Technologies� Efficient Bandwidth Utilization

Facilities

� DC Utilization: Power, Space, Cooling, and Floor Load

� Optimize Data Centers Temperatures� Improve Long Range Demand Planning� Matched Server/Data Center Purpose

� DC Utilization: Power, Space, Cooling, and Floor Load

� Optimize Data Centers Temperatures� Improve Long Range Demand Planning� Matched Server/Data Center Purpose

� Refresh Servers� Virtualize Servers� Remote Batch� Define Server Purpose (App Batch)

� Refresh Servers� Virtualize Servers� Remote Batch� Define Server Purpose (App Batch)

Strategy 2: Data Center Utilization

� Minimize Capital Investments

� Maximize Existing Infrastructure

Future StateUtilization

80%80% 80%STRATEGY

Current StateUtilization

60%20% 100%

Space, Floor Loading, Power and Cooling areVital Capacity Components in Data Center Utilization

STRATEGYOptimization + Technology

Strategy 3: Growth and Location� Growth: Modular, Scalable

� Locations: Hubs with Local SupportBuilding Block Approach

More DemandMore Demand

Modular Scalable

Growth

Vision:

Hub Locations

How?How?

Where?Where?

Local Data Centers

Support Interactive Design

Optimal EfficiencyRefresh + Virtualization + Consolidation + Modularization

DemandDemand TechnologyTechnology

Optimize Existing Data Centers

What Else Are We Working On?Finance� ROI Calculations� Project Justification Methodology� Financial Architecture

Facilities� DC Blueprints� Economizers� Containerization

� Power and Cooling� Facility Security

Industry Trends� Cloud Computing� Sustainability� Green Computing

� Enterprise SSD Strategy� Design SSD Strategy� Client Virtualization

Process and Communications� Consistent Unit Cost � Planning/Governance� Website

� Communications� Compute/Storage Long Range Plan � Dynamic Capital Forecast Modeling

“Green” Data Center Considerations

� Air-Flow Management and Optimization

� Economizers

� Rack Level Cooling

� High Ambient Temp Operation� High Ambient Temp Operation

� Power Efficient Systems

� dc Power Distribution

� Application Productivity Link

� Server Power Management

� Containerization (CC Systems Integration)

Intel IT’s Server Environment and Refresh Strategy

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Intel’s Server Environment

~105k ServersOffice & Enterprise

• Currently ~20% utilization

Design Engineering

Design Computing~80%

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Design Engineering

• Grid computing

• #91 and #115 on Top500 Supercomputer list

• ~100k Batch jobs every second, 24x7

• ~80% utilization

Office, Enterprise,

Manufacturing~20%

Source: Internal Intel data as of Feb’09

“By accelerating the rate “By accelerating the rate at which we refresh at which we refresh servers, we can take servers, we can take advantage of the advantage of the

Server Refresh StrategyAccelerating Refresh of All Servers >4-year Old

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advantage of the advantage of the increasing performance increasing performance and energy efficiency”and energy efficiency”

Source: Internal Intel data as of Dec’08, Whitepaper at: http://www.intel.com/it/pdf/Accelerated_Server_Refresh_Reduces_Data_Center_Cost.pdf

Server Refresh StrategyValue in Buying higher-end Server Processors

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Advantages through reduced data center space, Advantages through reduced data center space, reduced power, and lower application licensesreduced power, and lower application licenses

Source: Internal Intel data as of Jan’09, Whitepaper at: http:// download.intel.com/it/pdf/AnimWP_Maximizing_IT_value_FINAL.pdf

Virtualization in the Intel IT Environment

’08 Office & Enterprise:

� >1,000 VM’s provisioned (~14% of systems)

� 40-50% Utilization; tier 3 applications

� Consolidation ratio of 10:1

’08 Design Engineering

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’08 Design Engineering

� VM’s running for test floor and SW development

’09+ iCloud:

� Continue to deploy; tier 2 applications

� Design Engineering for mixed OS & OS upgrades

� Dynamic resource allocation for power mngt.

Source: Internal Intel data as of Feb’09

Summary

•• Internal Internal efficiencies critical in efficiencies critical in freeing up resources and freeing up resources and reducing operational reducing operational costscosts

•• Server Refresh is a key Server Refresh is a key strategy to ensure IT runs strategy to ensure IT runs

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strategy to ensure IT runs strategy to ensure IT runs efficientlyefficiently

•• Intel continues to look at Intel continues to look at innovation in DC operations for innovation in DC operations for reducing running costsreducing running costs

• Increasing the Business Value of Mobility http://download.intel.com/it/pdf/Increasing_the_Business_Value_of_Mobility.pdf

• Proactive PC Support Improves Service and Lowers TCO http://download.intel.com/it/pdf/320075.pdf

• Improving the Mobile Experience with Solid-State Drives http://download.intel.com/it/pdf/Improving_the_Mobile_Experience_with_Solid_State_Drives_2009.pdf

• Accelerated Server Refresh Reduces Data Center Costhttp://www.intel.com/it/pdf/Accelerated_Server_Refresh_Reduces_Data_Center_Cost.pdf

Other Resources Available:intel.com/it/ http://communities.intel.com/community/openportit/it

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http://www.intel.com/it/pdf/Accelerated_Server_Refresh_Reduces_Data_Center_Cost.pdf

• Maximizing IT Value by Using High-End Server processorshttp://download.intel.com/it/pdf/AnimWP_Maximizing_IT_value_FINAL.pdf

• Reducing Storage Growth and Cost; A Comprehensive Approach to Storage Optimizationshttp://download.intel.com/it/pdf/320947_en.pdf

• Reducing Data Center Cost with an Air Economizerhttp://www.intel.com/it/pdf/Reducing_Data_Center_Cost_with_an_Air_Economizer.pdf

• Intel IT Annul Performance Reporthttp://www.intel.com/it/apr.htm