Intel Project2007

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By:- Rongon Bhattacharya Vineet Sachdev

Transcript of Intel Project2007

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By:-

Rongon Bhattacharya

Vineet Sachdev

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Intel Corporation is an American technology company, and based on its revenue it is the

world's largest semiconductor chip maker.

It is the inventor of the x86 series of microprocessors, the processors found in most personal

computers.

Intel was founded on July 18, 1968, as Integrated Electronics Corporation and is based

in Santa Clara, California, USA. Jane Shaw is it’s current chairman 

Intel makes motherboard chipsets, network interface controllers and integrated

circuits, flash memory, graphic chips, embedded processors, and other devices related tocommunications and computing.

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Intel's "Intel Inside" advertising campaign of the 1990s made it and

its Pentium processor household names.

Intel was an early developer of SRAM and DRAM memory chips, and this represented

the majority of its business until 1981.

During the 1990s, Intel invested heavily in new microprocessor designs fostering the

rapid growth of the PC industry and during this period Intel became

the dominant supplier of microprocessors for PC’s. 

The 2010 rankings of the world's 100 most powerful brands published by Millward

Brown Optimor showed the company's brand value at number 48.

Intel ranks 62 in the list of Fortune 500 companies

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Intel's mission statement ,values and objectives

Mission

Delight our customers, employees, and shareholders by relentlessly delivering the platform andtechnology advancements that become essential to the way we work and live.

Values

Customer orientationResults orientation

Risk taking

Great place to work

Quality

Discipline

OBJECTIVES

Extend our silicon technology and manufacturing leadership

Deliver unrivaled microprocessors and platforms

Grow profitability worldwide

Excel in customer orientation

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Intel's major customers

Intel’s customers include:-

1.Original equipment manufacturers (OEMs) and original design manufacturers (ODMs)

who make computer systems, cellular handsets and handheld computing devices, and

telecommunications and networking communications equipment.

2.PC and network communications products users (including individuals, large and small

businesses, and service providers) who buy PC components and board-level products, as

well as networking and communications products, through distributor, reseller, retail, and

OEM channels throughout the world.

3. Other manufacturers, including makers of a wide range of industrial and communications

equipment.

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ORIGIN And Early History:-

Intel was founded in 1968 by Gordon E. Moore( a chemist and physicist) and Robert

Noyce (a physicist and co-inventor of the integrated circuit)

Intel's third employee was Andy Grove (a chemical engineer), who ran the company

through much of the 1980s and the high-growth 1990s

They used the name NM Electronics for almost a year, before deciding to call their

company Integrated Electronics or Intel for short.

Initially Intel was distinguished by its ability to make semiconductors, and its primary

products were static random access memory(SRAM) chips.

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Intel created the first commercially available microprocessor (Intel 4004) in 1971 and one

of the first microcomputers in 1972

In 1983, the then-CEO Andrew Grove decided to shift the company's focus to

microprocessors

Positioned as microprocessor supplier to IBM and its competitors within the rapidly

growing personal computer market, Intel embarked on a 10-year period of

unprecedented growth as the primary hardware supplier to the PC industry

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Major supporting programs that helped Intel’s processor success in 1990’s:-

1. The 1991 "Intel Inside" marketing and branding campaign.

2. Intel's Systems Group which began in the early 1990s started manufacturing PC

"motherboards", and so Intel began manufacturing fully configured "white box"

systems for the dozens of PC clone companies that rapidly sprang up

3. In the 1990s, Intel's Architecture Lab (IAL) was responsible for many of the hardware

innovations of the personal computer

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Slowing demand and challenges to Intel’s dominance 

After 2000, growth in demand for high-end microprocessors slowed

•The demand for high-end server systems and software dropped with the end of the "dot-

com bubble” 

Intel's strategy of producing ever-more-powerful processors and obsoleting theirpredecessors stumbled.

• In the early 2000s then-CEO Craig Barrett attempted to diversify the company's business

beyond semiconductors, but few of these activities were ultimately successful.

•In 2005, CEO Paul Otellini reorganized the company to refocus its core processor and

chipset business on platforms like enterprise, digital home, digital health, and mobility.

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Regaining of Intel’s Momentum 

Intel unveiled its new product development model known as its "tick-tock model to regain

its prior technological lead. ".

Intel produced P6 and NetBurst products in 2006 with reduced die size (65 nm). A yearlater it unveiled its Core microarchitecture to widespread critical acclaim

In 2008, Intel introduced the Penryn microarchitechure,undergoing a shrink form 65nm to

45nm , and the year after saw the release of its positively reviewed successorprocessor, Nehalem, followed by another silicon shrink to the 32nm process.

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Product and market history

In 70’s 

The company's first products were shift register memory and random-access memory integrated circuits,

Concurrently, Intel invented Intel's first microprocessor. It was Originally developed for

the Japanese company Busicom

In 80’s 

In 1983, the then-President Andy Grove drove the company into a focus on

microprocessors.

Grove began producing processors in three geographically distinct factories,( Santa

Clara, California; Hillsboro, Oregon; and the Phoenix,Arizona)

Grove took the important decision to "single-source" the 386 microprocessor.

Intel introduced the 486 microprocessor in 1989.

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In 1990’s and New Millenium

The P5 was introduced in 1993 as the Intel Pentium,

substituting a registered trademark

name for the former part number

The P6 followed in 1995 as the Pentium Pro and improved into the Pentium II in 1997.

The Santa Clara design team embarked in 1993 on a successor to the x86 architecture,

codenamed "P7“ in a cooperative program with Hewlett-Packard engineers.

The Hillsboro team designed the Willamette processors (code-named P67 and P68) which

were marketed as the Pentium 4.

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INTEL CORE

The Core brand was launched on January 6, 2006 by the release of the 32-bit Yonah CPU – Intel's first dual-core mobile (low-power) processor.

Intel Core is a brand name used for various mid-range to high-end consumer and

business microprocessors.

The current lineup of Core processors includes the latest Intel Core i7, Intel Core

i5 and Intel Core i3, and the older Intel Core 2 Solo, Intel Core 2 Duo, Intel Core 2

Quad and Intel Core 2 Extreme lines. 

Core Duo

Intel Core Duo consists of two cores on one die, a 2 MB L2 cache shared by both cores, and

an arbiter bus that controls both L2 cache and FSB access.

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Core Solo

Intel Core Solo uses the same two-core die as the Core Duo, but features only

one active core.

INTEL CORE 2

Core 2 processors were released for desktops and notebooksIntel Core 2 is a 64-bit processor, supporting Intel 64. Core 2 Duo has an increase in the

amount of Level 2 cache. The new Core 2 Duo has tripled the amount of on-board cache to

6 MB.

Core 2 Solo

The Core 2 Solo, introduced in September 2007, is the successor to the Core Solo and is

available only as an ultra-low-power mobile processor

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Core 2 Duo

The majority of the desktop and mobile Core 2 processor variants are Core 2 Duo with two

processor cores on a single chip. These come in a wide range of performance and power

consumption mobile versions and the desktop models.

Core 2 Quad

Core 2 Quad processors are multi-chip modules consisting of two dies similar to those

used in Core 2 Duo, forming a quad-core processor.

The Xeon 32series and 33series processors are mostly identical versions of the desktopCore 2 Quad processors .

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Core 2 Extreme

Core 2 Extreme processors are enthusiast versions of Core 2 Duo and Core 2 Quad

processors

This is similar to earlier Pentium processors labeled as Extreme Edition

Core i3 

The Core i3 is the new low end of the performance processor line from Intel, following the

retirement of the Core 2 brand.

The first Core i3 processors were launched on January 7, 2010.

Core i5 

Core i5 is based on the Nehalem microarchitecture(similar to i7). The first Core i5 was

introduced on September 8, 2009 and is a mainstream variant of the Core i7

Core i7 

Core i7 is the high end of the Core brand, which was introduced in late 2008. The first six-

core processor in the Core lineup was launched on March 16, 2010.

Both the regular Core i7 and the Extreme Edition are advertised as five stars in the Intel

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Recent Dealings at Intel:-

On June 27, 2006 Intel agreed to sell the XScale processor business to Marvell TechnologyGroup for an estimated $600 million.

Intel has made a number of software-related acquisitions of leaders in their respective

industries that also rely on great silicon, including Wind River, Havok.

Acquisition of McAfee - Performance, Power and now Protection

On 19 August 2010, Intel announced its plan to purchase McAfee, The purchase

price was $7.68 billion and new products would be released early in 2011. This is

the largest acquisition ever in information security industry

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Intel World Ahead Program

Intel’s World Ahead Program was established May 2006. 

The program designed a platform for low cost laptops that third party

manufacturers could use to produce low cost machines under their own

respective brands.

Classmate PC

The Classmate PC is a reference design by Intel. Intel does

not build the subnotebooks, but does produce the chips that

power them.

It is Intel's entry into the market for low-cost personal

computers for children in the developing world

The device falls into the newly defined category of netbooks

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Controversies:-

Intel had also for a number of years been embroiled in litigations. During the late 80sand 90s Intel sued companies that tried to develop competitor chips to the 80386 CPU.

One lawsuit with Antitrust allegations was filed against Intel in 1991, Also further

claims against Intel related to unfair competition were made by AMD in 2004, and againin 2005

Intel has also faced complaints of age discrimination in firing and layoffs.

A group called FACE Intel (Former and Current Employees of Intel) claims that Intel

weeds out older employees. Intel was sued by nine former employees, over allegations

that they were laid off because they were over the age of 40.

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