Intel Confidential

Winning in the Digital Signage Market with Intel® Intelligent

Solutions

Intel Confidential

Legal DisclaimerINFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL® PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL® PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE SAVING, OR LIFE SUSTAINING APPLICATIONS. Intel may make changes to specifications and product descriptions at any time, without notice.All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request.Any code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intel's internal code names is at the sole risk of the user.Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Intel, Intel Inside, the Intel logo, Centrino, Centrino Inside, Intel Core, Intel Atom and Pentium are trademarks of Intel Corporation in the United States and other countries. Material in this presentation is intended as product positioning and not approved end user messaging. This document contains information on products in the design phase of development. *Other names and brands may be claimed as the property of others.Copyright © 2010 Intel Corporation.

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3

Dynamic content

Advertising & other messages

Targeted audiences

Can be real-time

Live or on-demand video

RSS feeds

Graphics

Flat-screen displays

Handheld devices

Digital delivery

Centrally managed

Centrally controlled

Remotely managed interactive video display for advertising and

information sharing

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Digital Signage Today

Source: Northern Sky Research Analysis 5/09

It’s Everywhere

More people watching video on digital signs than

on Internet sites or Facebook• 16 million screens

• 8 million players by 2015

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Digital Signage Opportunity

20092010

20112012

20132014

20150

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

CorporateOutdoorHealthcareEducationTransportationBankingEntertainmentHospitalityRetail

KU

CAGR 26%

Media Players Installed Base

•Video analytics increases

effectiveness of ad spend•Rich media content•Wired and wireless

broadband connectivity•Advertising dollars

moving to digital ads•Secured remote

management•Decline in display screen

prices

Key Technology &

Business Trends

Sources: NSR 5/09

Intel Confidential

Digital Signage Evolution

User Experience

Digital Signage

• Stand alone • Larger Screen 32” – 42”

Digitized Poster

Intelligent Digital Signage “Fully-integrated" Player Panel

• Audience Measurement• Remote Manageability• Rich interactivity features• Energy Efficiency

Networked Digital Signage

• Dynamic Content • Centralized Management• Schedule Power on/off• Remotely managed

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Intel Confidential

Market Requirements

• Dynamic content• Support audience measurement• Remote/centralized management• Rich media content blending and processing

• Interactive• Multi-media playback

Mainstream

• Extremely interactive• Wall of displays• Advanced Anonymous Video Analytics(Enhanced Audience Measurement)

High-End

• Single-player per screen• Single-source video/ad content• Limited content blending• Low cost, lowest power

Basic

7

8Intelligence where you need it.

Intel Digital Signage Value Proposition

Intel® Active Management Technology

Remote Manageability

Scheduled PowerOn/off

Energy Efficiency

Lower TCO

Increased ROI

Customer Benefits:

Audience Measurements Improves Advertising Effectiveness

Anonymous Video Analytics

Audience Metrics Proof of Play &

Proof of Impressions

“Out of Band”Remote Management

& Energy Savings

Performance headroom &ScalabilityRich Media Content Processing & Blending

Anonymous Video Analytics“What you can measure, you can manage”

Intel Confidential 10

Intel® AIM View: Face Detection

2 viewers detected Demographics analyzed:

Gender: Male Age bracket: Adults

Show targeted content Viewing Information Collected:

Person 1: 10 seconds Person 2: 8 seconds

Other names and brands may be claimed as the property of other respected companies

Intel Confidential

Intel® Architecture-Based Solutions

“Purpose Built Solution”

Intel Confidential 12

+ or

Intel Driving Standardization in DS

Intel, Microsoft Strategic Relationship: Standards-based media player platformDigital Signage Evaluation Kit (DSEK-11) Open Pluggable Standard

Intel Confidential 1313

Benefits of a purpose built solution

• Engineered for the business environment; ruggedized

• Longer active life; IA technology base • Energy efficiency: energy management & low thermal envelope for increased stability

• Integrated displays that can run & blend rich media

• Enhanced Security

Intel Confidential

Digital Signage Evaluation Kit (DSEK)

•Optimized platform for media player manufacturers and software developers

•2nd Gen Intel® Core™ i5-2515E processor with Intel® AMT 7.0

•Intel® Ethernet 82579LM GbE

•Pre-installed Windows Embedded Standard 7 SP1

•Hardware Accelerated HD Video Decoder

DSEK-11

DSEK-11available now: http://www.winmate.com.tw/DigitalSignage/DSEK-11.htm

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Intel Confidential 15

Model 1: Low Profile - FanlessIntel®Core™2 Duo P8400 25W

Model 2: Low Profile - FanIntel®Core™2 Duo T9400 35W

Model 3: 1U Superset - FanlessIntel®Core™2 Duo P8400 25W

Model 4: Four displays - FanIntel®Core™2 Duo T9400 35W

185mm x 125mm x 30mm 185mm x 125mm x 30mm

265mm x 165mm x 50mm 265mm x 175mm x 60mm

Core2 Duo for anonymous video analytics & high computing performance

GM45 Chipset for superb multimedia & graphics

iAMT 4.0 for remote management

HDMI & DVI display interfaces for outstanding display quality

Wifi/Wimax, 3G & Bluetooth

EPIC FF with effective thermals

System POCs (available today)

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Intel® Core™ 2 Duo + GM45 System Reference Design

2nd gen Intel Processor based ref. design available now

Intel Confidential

Improve Network Security• Provides infrastructure so existing management software can perform its job,

such as updating the latest virus signature • Quarantines infected devices to prevent viruses from spreading

Lower Operational Costs• Avoids expensive on-site service calls while getting systems online faster• Routinely shutdowns system during off hours

Remote Manageability

Keep Systems Online and Functioning • Remotely monitors and repairs/upgrades media players even if powered off• Controls multiple players from one terminal; KVM* for proof of play capability• Provides status updates confirming if the media player is running and not halted

*KVM = keyboard, video, monitor

Intel® AMT Makes Digital Signage Networks Simplerand Less Expensive to Operate and Maintain

Intel Confidential 17

OPS

An integrated media player in display panels with a common form factor and connector that provides simple serviceability and upgradeability

Open Pluggable Specification (OPS)

Fan-less ModuleFan Module

17

Standardized Modules

17

Intel Confidential

Extra cabling Space consuming Compromised Reliability Extra Logistics Fragmented

Why OPS?DS Player Scenario

OPS Integrated Module

DVD PlayerPC

Media Player

Ease of Installation Maintenance Upgrades System Management Deployment

Less cablingSpace savingConsolidated hardware deployment cost

Intel Confidential - NDA RequiredYear2010

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Performance

20122009

Intel® Digital Signage Reference Designs

2011

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• Intel® Core™ 2 Duo processor• Mobile Intel® GM45 Express

chipset• Native DVI/HDMI 1080p support• AMT 4.0

North Harbor• 2nd Gen Intel® Core™ i5-2515E/i7

-2655LE• 2 times Multimedia & GFX versus

Twin Harbor• AMT7.0• Scalability to Ivy Bridge (next

gen)

Rock Harbor

• Ultra Low Power <5.5W• Solid State Storage and Fan-less• 2 times graphics vs Hilo Harbor• 1080p HW, HDMI• IEI Board

Little Harbor

Sin

gle

In

tel®

Arc

hit

ectu

re

• Intel® Atom™ Z530 processor • Intel® SCH US15W chipset • Solid State Storage and Fan-less• Integrated Graphics • 1080p HW, DVI-D• Advantech DSA 3020 board

Hilo Harbor

• Intel® Core™ i5-520M processor• Mobile Intel® QM57 Express chipset• Native DVI/HDMI/DP 1080p• AMT 6.0

Twin Harbor

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• Ivy Bridge mobile • 3 Independent displays, USB3.0 • Increased graphics performance• AMT8.0

TBD Harbor

• Intel® Core™ i5-520M processor• Intel® Core i7-620LE Fanless• Integrated HDMI w/ CEC, AMT 6.0• Size ~7.9” x 4.7” x 1.2”

OPS i5/i7• Intel® Core™ i5-2515E/i7 -

2655LE• 2 times Multimedia & GFX,

AMT7.0• Scalability to Ivy Bridge (next

gen)• Size ~7.9” x 4.7” x 1.2”

OPS SNB Mid 2011• Ivy Bridge mobile• AMT8.0, USB 3.0• Increased graphics performance• Size ~7.9” x 4.7” x 1.2”

OPS IB

TBD Harbor• Cedarview + NM10• Power 9W• Solid State Storage and Fan-less• Dual 1080p HW, Dual ind display• IEI Board

Intel Confidential

Intel® Architecture-Based Solutions

“PC-Like Embedded for Digital Signage”

Intel Confidential - NDA Required

Customers demand Lower Total Cost of Ownership

WHY BUY INTEL• Trust on Intel Master

brand that resonates quality

• World Class Support & Service

• Reliability and Compatibility back by 5000+ hours of Testing

WHY STANDARD• Desktop components

cost savings• Supply availability• Sustainable

manufacturing• Reusable SW and

Chassis Development• Time to market

advantages

WHY mITX• Energy efficient• Thermal

considerations• Small form factors• Flexibility• Differentiated

features• Top to Bottom CPU

coverage - I7, I5, Atom

Why PC-Like Embedded for Digital Signage

Intel Confidential - NDA Required

“PC-Like Embedded” and “Embedded” Board Positioning

Differentiation PC-Like Embedded Board Embedded Board Manufacturers

Target Market

• Traditional desktop market & opportunistic consumer / commercial usage models (AIO, thin client, digital signs, kiosks, POS)

• Embedded applications with custom configurations (Form, Fit & Function) and stable platform features. Target applications include: Telco, Enterprise, Digital signs, POS, kiosks, ATM, medical, etc.

Product Life Span

• Desktop life span support ~16 – 18 months; select SKUs supporting 36 months

• Supported for long life (typical for 5 – 7 years). This includes doing redesigns, component finding, etc. when necessary to keep the product alive.

Warranty• Standard desktop warranty • BLK SKU – 3 years channel warranty• LAD SKU – 1 year warranty

• Flexible on various warranty support to fulfill the usage model requirement

Hardware• Standard desktop design base on thin

form factor approach• Standard desktop components can be

used (e.g. storage, displays, chassis)

• Flexibility on customization and high reliability / long life span component selection for specific usage model requirement and redesign.

• Design consideration for extended temp or industry temp requirements.

Software

• Standard desktop OS (Microsoft* / Linux* / MeeGo*) support and no system validation on embedded OS (WinCE*, XP* embedded, WES7, Linux* embedded)

• Supporting unique and customize embedded OS.

• Wider range of network booting protocols

Summary • No customization, strict T&Cs • Form, fit & function designs, flexible T&Cs

Intel Confidential 23

PC-Like Embedded building blocks versus Turnkey

• Hardware & software recipes to accelerate TTM launches Thermal and Acoustic Validations PSU & Chassis Compatibility Tests WES7, Linux and Meego OS Validations ISV Signage middle-ware Compatibility Tests

• These recipes feature chassis from In-Win’s Advanced Certification Program* (IACP) for additional product safety and EMC compliance certifications built in

Software Recipe

Hardware Recipes - Digital Signage PCshttp://www.esaa-members.com/pages/recipeGroupList/3

http://intel.com/go/miniITX

Intel Confidential

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