Integrating Social Bookmarking into Library Content
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Transcript of Integrating Social Bookmarking into Library Content
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MTaggerIntegrating Social Bookmarking into Library Content
Ken VarnumWeb Systems Manager
University of Michigan Library
Michigan Library Association 2009
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Introduction
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A Brief History of Social Bookmarking
• Late 1990s – lots of small networked bookmark services (links in the protocloud)
• Early 2000s saw Del.icio.us come into being
– Added tagging to online bookmarks
– Coined term “Social Bookmarking”
– Gained millions of users, eventually sold to Yahoo!
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Tagging Moves Into Mainstream
• Technorati
• Flickr
• Amazon
• Twitter (#mla2009)
• Etc., etc., etc.
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Why?
• Seems that everyone feels the need to categorize & organize (not just us librarians!)
• Tool for us to share our knowledge, expertise, opinion
• Leave tracks for the future – Kilroy Was Here
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Tagging at MLibrary
• Enhance findability of objects
• Enable future researchers to follow existing paths
• Generate source of improved metadata
• Let our patrons find things a second time
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Tagging Goodness isBaked Right In
• Web site
• Catalog
• Digital images
• Digital publications
• Bookmarklet for everything else
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Usage vs. Expectations
• Enhance findability of objects• Enable future researchers to follow existing
paths• Generate source of improved metadata• Let our patrons find things a second time
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Usage
• As of 11/04/09• 2395 total users (1015 active)• 5033 tags (4145 unique)• 11552 items tagged
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I Tried It, But I Didn’t Inhale
• Majority of taggers tag one item. Once.• Faculty, staff, students• Not as broadly / deeply as we’d like
– Most items tagged by one person– Most items tagged with a single tag
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A Note on Privacy
• Tagging tied to U-M single sign-on (uniqname); guest accounts welcome
• Accountability & public face• Balance of anonymity and sharing• Most feedback on this issue from a single
source
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Usability Study
• Conducted over four months in summer 2008• Two students at U-M School of Information• Librarians on steering committee• Heuristic evaluation• In-depth user interviews
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Usability: Interface Problems
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Usability: Interface Problems
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Usability: Purpose of Tagging
• Unclear to users• Personal motivations are stronger than social
motivations • “What’s in it for me” not apparent• Tagging is a "Librarian" thing
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Usability Recommendations
• Tag cloud display on pages• Tag cloud display in MTagger• Preference for tag display alongside
traditional search results • Handling of “collections”• Workflow
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Lessons Learned
• Motivations• Outcomes • Enable personal reference library• Contextualize the material
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Motivations
• To find things again• To pull together research• To share with others
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Outcomes
• Easier sharing:– Tags– Tagged items– User lists
• Publish to other social networking tools
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Personal Reference Library
• Tagging is less a goal than a byproduct
• Be more like Zotero, CiteULike,
• Reinvention of ‘My Library’
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Context is King
• A tagged item shouldn’t wander the wilderness
• What’s related?
• How can I use it?
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In a Broader Context
• There’s an RLG group devoted to social media
• A survey is underway at Survey Monkey:http://bit.ly/4xN52Z
• A few findings from our analysis – courtesy of Karen Smith-Yoshimura at RLG
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Some Observations
• Great variety of sites – many new• Success tied to objective and audience, not
necessarily traffic• Value in leveraging “sense of community”• Some sites heavily moderated, others not at all• Strict credentialing limits effectiveness• Lots of features of little value if not used and
require more documentation, overhead
Courtesy Karen Smith-Yoshimura, RLG
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Some More Observations
• Few sites use ranking, filtering mechanisms, use patterns to guide visitors
• Institution-specific sites have fewer contributions than aggregate sites
• Tags contributed on network-level of more value • Tagging is most useful when there is no existing
metadata (e.g. photos, videos, audio)• Need “critical mass” and “sense of community”
(existing or created)Courtesy Karen Smith-Yoshimura, RLG
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Why Contribute? (Prelim)
• Tie-in to community of fellow enthusiasts• Ongoing conversation from own lives• Pragmatic• Feeling of contributing to the “brand” of
the institution or community• Enhance own reputation
Courtesy Karen Smith-Yoshimura, RLG
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MTagger’s Goals Today
• Put tagging in the flow
• Put emphasis on the patron
• Tagging as background activity; saving as foreground
• Improve the interface for secondary discovery
• Mirlyn (catalog) is model
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Bigger Picture
• Benefit to scale (delicious, flickr)• Benefit to academic (“serious”) focus• Mechanism needed for sharing tags across
libraries
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Open APIs
• Programmatically query for an item/user/tag, find out what associated elements are
• Uses include research guides, current awareness
• Are we already pulling old Mirlyn items into Vufind Mirlyn via MTagger?
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Open Code
• Current MTagger is Available• Contact me for link• Future code will also be available
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Open Tagging
• We would be happy to explore building social bookmarking into other library sites using our code; code is available.
• The more the merrier• Want to tag in our pool?• Contact me
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Concluding Thoughts
• Social Bookmarking is a social phenomenon
• Has a clear motivation for the tagger – find my stuff again
• Connect that motivation to the library patron
• Research trails will follow
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Thank You
Email: [email protected]: @varnumRSS4Lib (blog): http://www.rss4lib.com/Slides: http://www.slideshare.net/KenVarnum
MTagger: http://www.lib.umich.edu/mtagger/