May 2012

Integrating Mobilization into Your WorkPresented by United Way of Greater Toledo

Community Leaders Conference

May 20122

Objective

Purpose: To share real, tangible ways to integrate mobilization into your work.

Product:

Learn one community’s approach to:

• engaging board, staff, volunteers, and partners;

• aligning and restructuring;

• engaging the community to generate resources; and

• the difference it made.

Agenda

Where We Started

What Led us to Action

The Journey

Where We Are Today

Small Table Discussion and Report Out

Questions and Answers

May 20123

Where we Started:A Snapshot of our Community

• 63 percent graduation rate

• 76.6 percent of students receive free or reduced lunch

• Ranked 72nd out of 88 counties as most unhealthy

• 8th poorest city in the nation

May 20124

What Led us to Action

• Silos

• Lack of focus

• Stagnant campaign

• Pace of change was slow

• Lack of community leadership to address education issues

May 20125

What Led us to Action

May 20126

• Put a stake in the ground

• Join education mobilization

• Seek buy-in from Board, CEO, and senior management

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To what end?

Progress on Community Education, Income &

Health Goals

Leadership Commitment to

Community Impact &

Turning OutwardCEO, Sr. Staff, Board

Learn & Innovate

Deepen RelationshipsWith individuals,

institutions & informal networks

Mobilize ResourcesGive, Advocate &

Volunteer

Develop & Implement Strategies

With community focus & involvement

Measure &Evaluate Results. Adapt Strategies

Turning Outward in the

Community

Critical First StepsStart to turn outward

Public Commitment to an

Issue

Critical Steps to Ground & Support Throughout

Next Critical StepsStarting point varies • Continue deepening previous steps• Begin work in at least one

additional business practice below

Steps to Deepen & Recalibrate

Align & IntegrateStrategicallyCommunicate

Develop Talent

Pathway to Mobilization

The Journey:Focusing Internally

May 20128

May 20129

The Journey:Focusing Internally

• Intranet (SAMI)

• Constituent relationship management training

• Consultative selling training

• Strategic messaging training

• Product development training

• Encourage staff to shadow other staff

• Include all staff in communityconversations

• Book nook

• Staff Days of Caring

• Lunches with the CEO

• Brown bag lunches

• Allow staff to participate in other departments’ meetings

Breaking down silos. Ideas for increasing staff training and communication.

May 201210

The Journey:Focusing Internally

Driving everything toward your mission

The Journey:Focusing Externally

May 201211

• Community conversations

• Strengthen relevancy

• Redefine what it means to be “partners”

• Strategically communicate

• Invite people to get involved

Where we are Today

• Number one priority is graduating kids, which requires strategies in education, income, and health.

• Have a better understanding of our community.

• Have begun mobilizing the community to action, increasing resources.

• Creating real, lasting impact.

May 201212

Where we are Today:The Results

May 201213

• United Way AmeriCorps Graduation Coachesincreased attendance rates 20 percent

• Social and Emotional Learning increased parent engagement hours from 15 to 1,500

• Children’s Mobile Vision Programprovided free eye exams for 240 students, glasses for 81, and identified 7 students with cataracts or glaucoma

• Weekender Backpack Program provided free backpacks with healthy food to 250 students weekly

• Stable Families Collaborativeserved 39 families and 72 kids, 97 percent of kids stayed in their current school

May 201214

Table Discussion

Choose a table and spend 15 minutes (5 per question) discussing:

1. Your aspirations for your community

2. One idea/learning will you take back to your local community

3. What you need to know more about

At the end of your discussion, each table will be asked to report out on one of the ideas you are taking back to your community.

Thank you!

Questions?UnitedWayToledo.org 419-248-2424