Integrating Internal and External Idea Management -...
Transcript of Integrating Internal and External Idea Management -...
Dwayne Spradlin CEO InnoCentive, Inc.
Integrating Internal and External Idea Management
Or … tapping all our bright
minds to tackle the problems that matter
I have a problem
I have a solution
We solve the most important problems facing organizations by connecting them to global
networks of customers, employees, problem solvers and solution providers who deliver
innovative solutions better, faster, and more cost effectively than ever before possible.
InnoCentive has harnessed the power of the crowds to accelerate innovation since 2001
InnoCentive Challenges already reach 12+ million potential Problem Solvers!
• 270,000 engineers, academics, researchers,
entrepreneurs, and more from 200 countries.
• 12MM+ through partners like Nature, Popular
Science, The Economist, and social media.
• 61% have Masters and PhDs.
• Hundreds of thousands of employees
• Generating ideas and solutions
• Crossing functions and disciplines
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Where is Knowledge and Creativity today?
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Challenges are Fundamental (to distributed Ideation and Problem Solving)
The Long Tail of Innovation Fi
t to
Pro
ble
m
Universe of Potential Problem Solvers
Traditional
problem solvers
Non-Traditional
problem solvers
Traditional
problem solvers
in adjacent
fields
Want novel ideas and solutions? Maximize diversity and reach. Ask everyone!
Banking
Material
Science
Electrical
Engineering
Optical
Conductive
Structural
We are entering a virtual ERA of Creativity and Invention powered by Technology and YOU
• Wisdom of (all of our) Crowds
• Online, Mobile, Social, and Cloud
• Business 3.0
• Innovation Ecosystems and Networks
• The World is my Lab
• Proudly found elsewhere (PFE)
Case in point: New ideas needed to
protect our Astronauts
9
Incentives can inspire creativity or stop it dead in its tracks
• Intrinsic
• Extrinsic
• Cost to Play
• Signaling
• Demotivation
Open Innovation EVOLVED : An Ecosystem of Innovators driving REAL Business Results
Customers
Employees
OI Markets
Tech Scouting
Venture Partnering
Licensing Contract Research
Users
CHALLENGES
SOLUTIONS
IDEAS
Institutionalized OI delivers
better, faster, and more cost
effective innovation, driving
agility, performance, and
leadership
Firms develop and curate many
communities to develop ideas,
inform next generation products,
and to enhance their brands
Adopters systematically manage
key challenges through OI
channels to maximize ROI
The Open Innovation spectrum runs
from transactional OI to
comprehensive innovation
management, all enabled by our
disciplined approach: Challenge
Driven Innovation TM
These Concepts in Action
The Client
• Syngenta is one of the world's
leading Agrisciences firms.
• Client utilized all of InnoCentive’s
products to tap Innovation both inside
and outside their organization.
Company Details
• Industry: Agribusiness
• Employees: 25,000
• Revenue: $11 Billion (2009)
• Operations: 90+ countries
Key Business Drivers:
• Compete more effectively to achieve corporate goals
• Work more swiftly and be more nimble with resources
• Provide an internal collaborative forum for scientists
Solution:
• Extensive training and stakeholder buy-in process launched
• Strategy developed for aligning organizational incentives
• New access avenues for external expertise established
• Initial focus on near-term critical projects proved out solution value
• Sustainable pipeline of Challenges developed
Results:
ROI of 182% with payback in fewer than two months. Value of benefits estimated at ~$12 Million over three years
We must Harness this Energy to Tackle the really important problems
Departments Companies Communities Earth
Are you Ready? Questions?
THANK YOU! Dwayne Spradlin InnoCentive, Inc. President & CEO [email protected]