Integrating CMS with Marketing Automation Eloqua and Sitecore
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Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 1
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18-Oct-2014 -
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Know how the combination of #Sitecore CMS and #Eloqua enable marketers to move prospects through the buying cycle quickly and convert leads to sales faster.
Transcript of Integrating CMS with Marketing Automation Eloqua and Sitecore
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Copyright 2013, Oracle and/or its affiliates. All rights reserved.#1Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Presentation byIntegrating CMS with Marketing Automation Eloqua and SitecoreAn Oracle | Eloqua Power Hour
Copyright 2013, Oracle and/or its affiliates. All rights reserved.#3Power Hour AgendaWhy integrate Eloqua and SitecoreReview 2 Use CasesDemo Use CasesQ&ACopyright 2013, Oracle and/or its affiliates. All rights reserved.#Why integrate Eloqua and SitecoreCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Why integrate Eloqua and SitecoreCreate a common view of the customer across both systems Drive personalization and engagementLeverage CMS content on Eloqua Emails and Landing Pages more efficientlyCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Technologies Working Together
Copyright 2013, Oracle and/or its affiliates. All rights reserved.#7Integration View
Copyright 2013, Oracle and/or its affiliates. All rights reserved.#8Passing Data via 3 Systems
Copyright 2013, Oracle and/or its affiliates. All rights reserved.#9Use CasesUse Sitecores DMS engine to pass data to Eloqua and use Eloqua+CRM Data to drive Sitecore CMS personalizationIntegrate Sitecore CMS content on an Eloqua Email or Landing PageCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 1Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Unknown Visitor arrives on WebsiteUse Case 1Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Using Known information from Eloqua to drive personalized content on SitecoreUse Case 1.1Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Bring CMS content to Eloqua Use Case 2Copyright 2013, Oracle and/or its affiliates. All rights reserved.#DemoCopyright 2013, Oracle and/or its affiliates. All rights reserved.#ScreenshotsCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 2
A new visitor comes to the website Copyright 2013, Oracle and/or its affiliates. All rights reserved.#
Clicks on the Products TabCopyright 2013, Oracle and/or its affiliates. All rights reserved.#
The Visitor Selects Professional Product CategoryCopyright 2013, Oracle and/or its affiliates. All rights reserved.#
Clicks on the Article tabCopyright 2013, Oracle and/or its affiliates. All rights reserved.#
The Visitor Selects Wildlife ArticlesCopyright 2013, Oracle and/or its affiliates. All rights reserved.#
The Visitor provides his email informationCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 1
Personalized ContentPersonalized Content Copyright 2013, Oracle and/or its affiliates. All rights reserved.#
Customized Banner for Professional UserBanner personalized for Professional UserPersonalized Content for Professional UserCopyright 2013, Oracle and/or its affiliates. All rights reserved.#
Eloqua sends personalized emailCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 1.1
Log in to Eloqua Account
Go to Assets>>Forms>> Click to open the desired form Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 1.1
Open the Form which is submitting dataClick View Submission DataCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 1.1
Use the Data to create highly personalized messaging as per the needs of a particular userCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 1.1
Go to Assets>>Email>> Create email to be sent to the prospectCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 2.1
HTML editorPersonalized Content (as per user type)Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 2.1
Personalized Content (as per Article of interest)Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 2.1
Customized Email Sent by EloquaCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 2.1
Prospect clicks from the emailCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 2.1
The prospect sees a website that aligns with prior website behaviorCopyright 2013, Oracle and/or its affiliates. All rights reserved.#Use Case 2Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Sitecore CMS Integrated with Eloqua
Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Sitecore CMS Dashboard
Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Preview Sitecore CMS Item
Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Iframe Sitecore CMS Item
Copyright 2013, Oracle and/or its affiliates. All rights reserved.#HTML Source Sitecore CMS Item
Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Eloqua Landing Page - Sitecore CMS Iframe
Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Eloqua Email Asset Sitecore CMS HTML Source
Copyright 2013, Oracle and/or its affiliates. All rights reserved.#Connect with us
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