Integrating Agile UX into your project - Ágiles 2013
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Integrating Agile UX into your project Rachel Kammerer @rafaelpetry @rlkammerer Rafael Petry
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Slides from my talk with Rachel Kammerer about Agile UX, explaining how software developers and user experience designers can better collaborate on agile teams. We presented it at Ágiles 2013 in Lima, Peru on October 11, 2013.
Transcript of Integrating Agile UX into your project - Ágiles 2013
Integrating Agile UX into your projectRachel Kammerer
@rafaelpetry@rlkammererRafael Petry
Understanding and Selling UX
UX
UXUI
UXUIXD
UXUIXD
graphic designer
graphic designerinformation architect
graphic designerinformation architect
user researcher
graphic designerinformation architect
user researcherinteraction designer
graphic designerinformation architect
user researcherinteraction designer
UI developer
graphic designerinformation architect
user researcherinteraction designer
UI developerusability engineer
psychology
psychology
branding
psychology
branding
aesthetics
psychology
branding
aestheticsemotion
psychology
branding
aestheticsemotion
perception
psychology
branding
aestheticsemotion
perception
experience
graphic design
information architecture
user research
interaction design
UI development
usability engineering
graphic design
information architecture
user research
interaction design
UI development
usability engineering
psychology
branding
aesthetics
emotion
perception
experience
UX
UX/UI
UX/UI/XD
UX/UI/XD
graphic designinformation architecture
user researchinteraction designUI development
usability engineering
psychology
branding
aestheticsemotion
perception
experience
UX/UI/XD
graphic designinformation architecture
user researchinteraction designUI development
usability engineering
psychology
branding
aestheticsemotion
perception
experience
UX/UI/XD
graphic designinformation architecture
user researchinteraction designUI development
usability engineering
psychology
branding
aestheticsemotion
perception
experience
“We need a UX”
graphic designinformation architecture
user researchinteraction designUI development
usability engineering
UX/UI/XD
graphic designinformation architectureuser researchinteraction designUI developmentusability engineering
CHECK DESIRED SKILLS
graphic designinformation architecture
user researchinteraction designUI development
usability engineering
psychology
branding
aestheticsemotion
perception
experience
experience
outcome
?
pretty
intuitive
efficient
rewarding
enjoyable
memorable
prettyintuitiveefficientrewardingenjoyablememorable
prettyintuitiveefficientrewardingenjoyablememorable
Avoid rework.
Avoid rework.
50% of developer time is spent on rework.http://socialmediatoday.com/bitpakkit/267487/roi-ux
Better prioritization of features.
Better prioritization of features.
5% of features are used 95% of the time.http://www.sds-consulting.com/sites/default/files/SDS_UX%20Report%202009.pdf
Save development time.
Save development time.
early integration of UX eliminates 33-50% of dev time.http://www.sds-consulting.com/sites/default/files/SDS_UX%20Report%202009.pdf
Increase loyalty, increase revenue
Increase loyalty, increase revenue
a loyal customer is worth 2.4 times more.http://www.sds-consulting.com/sites/default/files/SDS_UX%20Report%202009.pdf
Math
JEDI CLOAK
1 cloak
15 minutes
4 cloaks per hour
100 people
400 cloaks per hour
x 400
=
S/. 40,000
15 minutes
15 minutes
5 minutes
5 developers
1 week (40 hours)
S/. 200 per hour
5 x 40 x 200developers hours soles/hour
5 x 40 x 200 = S/. 40,000developers hours soles/hour
15 minutes
5 minutes
12 cloaks per hour
100 people
S/. 120,000
S/. 40,000per hour
S/. 120,000per hour
+ S/. 40,000
30 minutes
A/B Testing
60% 40%
50%
VictoryKit
Whiplash
1
1
1
60% 40%
1
50%
1
2
1
2
1
2
67% 50%
1
2
34%
case studies
7%
15%
27%
30%
http://37signals.com/svn/posts/1525-writing-decisions-headline-tests-on-the-highrise-signup-page
5%http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/
19%http://kylerush.net/blog/optimization-at-the-obama-campaign-ab-testing/
http://www.slideshare.net/Upworthy/how-to-make-that-one-thing-go-viral-just-kidding
tools
https://github.com/victorykit/whiplash
Conveying Ideas
DISCUSSION
DISCUSSIONtwo or more people communicating
DISCUSSION: share ideas
DISCUSSION: big picture
SKETCH
SKETCHquick drawing
SKETCH: define elements
SKETCH: space
WIREFRAME
WIREFRAMEdigital representation of ideas
LogoLinkLinkLink
Image Image Image Image
Image
WIREFRAME: architecture
WIREFRAME: refine space
WIREFRAME: sharable
MOCK-UP
MOCK-UPhigh-fidelity graphic
MOCK-UP: design
MOCK-UP: branding
MOCK-UP: feel
PROTOTYPE
PROTOTYPEworking code with graphics
PROTOTYPE: interaction
prove ideas are possible
create reusable code
expedite development
discussions become more focused
disc
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UX in Agile Teams
"Continuous attention to technical excellence and good design enhances agility."
http://agilemanifesto.org/principles.html
"Simplicity—the art of maximizing the amount of work not done—is essential."
http://agilemanifesto.org/principles.html
sharing insights
pairing
prototyping
A/B testing
Integrating Agile UX into your projectRachel Kammerer
@rafaelpetry@rlkammererRafael Petry
