Integrated Marketing Strategies with Mautic
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Transcript of Integrated Marketing Strategies with Mautic
Integrated Marketing Strategies with Mautic
2nd November 2016Mautic Meetup London
A bit of backgroundMe, Marketing Automation, Mautic
Ruth Cheesley | [email protected] | @RCheesley
Ruth Cheesley
Marketer, data nerd, Open Source evangelist, crazy cat lady!
Co-Founder at Virya Group
Mautician!
Project briefExhibition interaction & lead generation
Ruth Cheesley | [email protected] | @RCheesley
What we want to do
Ruth Cheesley | [email protected] | @RCheesley
Why do we want the leads?
Ruth Cheesley | [email protected] | @RCheesley
Who do we want to attract?
Ruth Cheesley | [email protected] | @RCheesley
What do we need to know?
Ruth Cheesley | [email protected] | @RCheesley
How can we get the information?
● Data capture - can be done easily via a Mautic form
● How do we make it fun and enticing to visitors?
● How do we find their approximate SEO knowledge level?
Ruth Cheesley | [email protected] | @RCheesley
The SEO Game
Ruth Cheesley | [email protected] | @RCheesley
Testing their knowledge
Ruth Cheesley | [email protected] | @RCheesley
Points mean prizes!
Ruth Cheesley | [email protected] | @RCheesley
Pushing data into Mautic
Ruth Cheesley | [email protected] | @RCheesley
A basic workflow
Ruth Cheesley | [email protected] | @RCheesley
Getting creative with the data
● Using the score in the game to segment
● Resource and asset interaction - identify visitors
● Targeted training invitations for topics of interest
● Dynamic content!
Ruth Cheesley | [email protected] | @RCheesley
Expected outcomes?
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- Peter F. Drucker
Ruth Cheesley | [email protected] | @RCheesley
What did we learn?
● Gathered leads from exhibition efficiently
● Learned their level of SEO knowledge
● Identified topics of interest
● Ascertain quality of our content
● Evaluate demand for resources
● Populate existing leads with more information