Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success
-
Upload
pepper-gang -
Category
Marketing
-
view
76 -
download
0
description
Transcript of Integrated Marketing Solutions for Small Business: Step-by-Step Guide to Marketing Success
Step by step to Marke.ng Success
Integrated Marke,ng Solu,ons for Small Business
Resource
Modern Age
Decision process is much more complex.
Resource
Digital Consumer
• Smartphone, tablet, laptop, etc. Consumers can reach for their smartphone, tablet, or laptop.
Resource
How? = Integrated Approach
Resource
The Toolbox Paid adver.sing
Video marke.ng
Email marke.ng
Blogging + Content marke.ng
Search engine op.miza.on
Social media marke.ng
Resource
Paid Adver.sing/PPC
• Search
Resource
Paid Adver.sing/PPC • Display: remarke.ng
Resource
Paid Adver.sing/PPC
• Display Targe.ng Op.ons ! Placements ! Contextual Targe.ng ! Interest Categories ! Topics
Resource
Paid Adver.sing/PPC • Addi.onal Adver.sing Opportuni.es ! Na.ve Ads ! Social Media Ads ! Shopping Campaigns ! Mobile Marke.ng
Resource
Video Marke.ng
Resource
Email Marke.ng
Resource
Email Marke.ng
• Workflow Automa.on
Resource
Blogging
• Content Marke.ng
Resource
SEO
• Search Engine Op.miza.on
Resource
Social Media Marke.ng
Resource
Reputa.on Maintaining
Resource
Strategy
Resource
• ASract • Convert • Retain
Measurement Plan
Resource
Measurement Plan
Resource