Integrated marketing communications 012010

A JourneyInto Integrated Marketing and New

Communications

www.mercyhealthsystem.org

Mixing the old with the new


Tom Jensen

Director of marketing, public relations and online marketingMercy Health System

Marketing and business instructorUpper Iowa University – Milwaukee Campus

Axia College – Online

Familiarize our audience with the new methods of marketing in an online

environment through a biographical journey of

the Mercy Health System.

http://theconversationprism.com/www.mercyhealthsystem.org

Around 64% of marketers are

using social media for fivehours or more each week during campaigns, with39% using it for 10 or morehours per week.*


*Socialnomics

If Facebook were acountry, it would be thefourth most populatedplace in the world*

The fastest growingsegment on Facebook is55-65 year old females*


*Socialnomics

It took radio 38 years to reach 50 million listeners. *

Terrestrial TV took 13 years to reach 50 million users. *

The internet took four years to reach 50 million people... *

In less than nine months, Facebook added 100 million users. *


*Socialnomics

Moves our customers to our services faster and builds relationships in ways we never

thought possible just one year ago


Review and adjust

Research the market Build our IMNC strategy Track our ROI


Methods used:


Return on Ignoring?


Marketwire 2009

Dedicated toll-free or local phone numbers

Pay-per-click tracking Google, Yahoo, MSN

Pay-per-click tracking Facebook

Tie it all together with Google Analytics

Google Maps Google Directories Pitchengine.com

Spyfu.com Compete.com

Google Keyword Tool Google Keyword Traffic Estimator

Google Trends Google Alerts

Google Insights for Search

Integrated marketing communications 012010

Technology

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