IMC Campaign for Future Craft

Education Services Parth Krishna Katti – 10334277

Where Talent Meets Education

Bangalore Head Quarters

Company Introduction Founded in 1998

Head Quarters in Bangalore, Karnataka, India.

13 Indian Branches

15 Overseas Branches

Brand Significance Craft Future Education service the Craft Future in the name symbolize

that we provide necessary infrastructure to craft your future to the best possible extent.

The gold colour in the logo signifies innovation and motivation

Destinations

Europe1. Ireland2. Germany3. France4. Netherland5. Sweden6. Russia7. Norway8. Denmark9. Belgium10.Switzerland 11.UK

Asia1. India2. Singapore3. South Korea4. UAE

America1. United States2. Canada

Australia

Programs offered in different domains

Domains

Medicine

Technical

Business &

Management

HumanitiesLaw

Arts

Photography

Different Level of Programs offered

Levels

Post-Graduat

es

Ph.D.Under-

Graduates

Previous years CFES performance

2010 2011 2012 2013 2014 20150

2000

4000

6000

8000

10000

12000

14000

Previous years performance of CFES

7 p’s of Marketing for CFES

7 P’s Of Marketin

g

Product

Promotion

Price

PlacePeople

Process

Physical

Evidence

Product/Services Education Consultancy

Educating students vivid options available with CFES

Helping students to opt program, country depending on pre-requisites of course as well as student

IELTS, TOFEL and other exam coaching

VISA documentation

Flight Booking

Continued … Accommodation Facilities (optional)

Part time work Assistance (Optional)

Education Loan (Optional)

Travel and Health Insurance (Optional)

Price Student Counselling for college selection is FREE

Exam coaching is paid Service

Mock test is paid service

Flight booking is paid service

Promotion Adverts (off-line):

Continued… Advert (Online):

Facebook Page https://www.facebook.com/CraftFutureEducationServices/

Continued… Public Relations:

Continued…. Events:

Place Under Graduate Colleges ( Metropolitan Cities and Tier 2 cities)

Continued…. Post Graduate Colleges (Metropolitan cities and Tier 2 Cities)

People

Flexible management lead by motivated

leader

Experienced panel of educational experts

with a experience of more than 15 years

Dedicated staff to carryout the operations

A strong network of alumni students

Process for Off-line advertising

1. Adds publishing in news paper in education supplements 2. Publishing upcoming events in new papers to publicize the event

1. Purchasing chunks on radio to put an effective short message in busy listening time ( in the middle of morning news)2. Repeating same chuck at night to recall listener about message.

1. Out door advert publishing in those areas where students come more to buy things and in busy areas like shopping centers, bus stands, railway stations and near buy banks.

Process for On-line advertising1. Social media official page creation 2. Uploading company’s information3. Uploading company’s updated events on social media

3. Inviting people for the events through Facebook 4. Uploading videos and talks of alumina students, sharing their experience with CEFS

5. Endorsing CEFS on blogs by experts, sharing expert opening on company website 6. Sending personal e-mails to students about the services offered by CFES

Events:

STP for colleges

Approaching colleges

Requesting for them to

organize an event

Introducing the services

offered by CFES

educating the importance of

foreign education

A week before starting student

enrollment for the event

Introducing ancillary services

Quoting real time example

Concluding events with

student enrollment

Personal Selling

Student vising the

stall in education

fair

Counselor explaining

the importance of foreign education

Student explaining

his/her requirements

and desire

Counselor sharing the

relevant material and

business card

Student visits the

consultant for the

detailed discussion

Consultant assist the student suitable

options for the higher studies

Physical evidence

Budget Allocation

40%

30%

20%

10%

Budget Allocation for Overall Marketing Expenses

AdvertsPromotionsSpon-sorshipsothers

Budget allocation for Advertising…

21%

21%

11%4%

3%

32%

4% 4%Digital Marketing

Social Media Marketing

Outdoor Marketing

News Papaers

Brouchures

Events

Personal Selling

Others

Objectives To Increase in market share

To Increase in flow students

Capturing new markets

Increasing brand equity, awareness and belief

To enhance purchase actions and decisions

Any Questions

“Thank you”