Integrated Long Term Care as a Destination

Asset to Senior Tourism Development

Stella I. Tsartsara

Gerontologist, Integrated Long Term Care & Cross Border Healthcare Advisor

Health Tourism Planner

“John and Mary are on vacation”

Profile of elderly travellers

• John 75, post-stroke frailty, he is insecure with slow gait

• Mary 65, suffers from post cancer CHF and slight frailty

…but they have not lost appetite for life!

“Where to this year Maria?”

They chose a destination…

Destination A

• No elderly support upon arrival (care plan, health monitoring etc.)

• Expensive MTF

• Extra paid one off access to nurse or GP, or medical devices (wheel chair)

• Extra paid travel agents for tour packages

What is behind…

• Segregated, expensive lines of businesses, coordinated by an MTF

• And yet more is not provided out of cost (dietary info, internet cards, etc.)

But, John and Mary are only middle income retirees just as other 71 million other baby boomers…

William J. Schroer: the Social Librarian

They chose a destination…

Destination B

• Patient Advocacy Community centre offers: – Welcoming and AFE Housing

What is behind… • Senior Tourism Centralized

information, administration, management, and coordination of – local businesses, AFE housing etc.

– Senior Tourism Packages from trained community professionals

– Home care monitoring & support to John and Mary just as they provide to local elderly people

An Integrated Senior Tourism Service Proposal

They chose a destination…

Destination B

• Patient Advocacy Community centre offers: – Care Plan e-Monitoring

– Trained social workers paying visits to John and Mary, aligned nurse and GP (if needed)

– Medical devices provision

What is behind… • Senior Tourism Centralized

information, administration, management, and coordination of – E- health monitoring system for

occasional visits of elderly population

– GP, nurse, social worker aligned just in case

– Alert system linked with the elderly (alarm watches from AAL trials, etc.)

An Integrated Senior Tourism Service Proposal

They chose a destination…

Destination B

• Patient Advocacy Community centre offers: – Aligned tourism packages

designed for elderly with local community businesses

– Assures FIT vacationing

What is behind… • Senior Tourism Centralized

information, administration, management, and coordination of – Senior Tourism Packages from

trained professionals, as part of the Local Development Plan and Territorial Branding activities

– Capacity built and business development programs.

An Integrated Senior Tourism Service Proposal

Expensive infrastructure, unless it is service driven…

By coordinating housing,

transportation, outdoor activities,

social events, community based

care and senior tourism sector

organization and delivery

…that Integrated Care can provide to enhance Local

Senior Tourism Destination Branding

The Community Based Integrated Care model to support Senior Tourism

Patient Care Advocacy centre

Senior citizens health monitoring provided by network of nurses and social caregivers

Municipal services: tourism packages, transport, events,

housing and support programs for staff

capacity and funding Local businesses and professionals, incl.

caregivers trained and contracted on demand to boost the local economy

Living Lab in the Region to test AAL, to

coordinate longitudinal or cross

sectional studies

Patient Centre acting as Domestic Management Organization for Senior

Tourism Services upon small fee as funding is

secured

Funding Schemes Investments

Incentives Clinical trials – AAL

Stella I. Tsartsara

Gerontologist, Integrated Long Term Care & Cross Border Healthcare Advisor - Health Tourism Planner

Director at "SouthEastEuropeHealthcare" gr.linkedin.com/pub/stella-i-tsartsara/22/a83/456/

Skype - stsartsara

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