Integrated BTL Marketing Communications
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Transcript of Integrated BTL Marketing Communications
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Integrated BTL Marketing Communications
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Integrated BTL Marketing Communications
Integrated BTL Marketing CommunicationsIntegrated Marketing CommunicationsBrand Building - BTL Services
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Integrated BTL Marketing Communications
The CompanyThe Company
ONE OF THE LEADING Integrated Marketing Communications company in Vietnam, focused on brand building through below-the-line (BTL) services.
Over 12 years of providing quality services for different kinds of industries all over the country.
Based in Ho Chi Minh City. Established in 1995. One of the first five advertising companies licensed
for full service operation by the Government.
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Integrated BTL Marketing Communications
The CompanyThe Company
Diversified on August 2003 - XPR Brand Communications, XPR Campaigns, Starfilm and Pro Images
Equipped with a unique combination of a strong local knowledge and international experience.
Currently with a workforce of 23 workforce 100% dedicated to BTL servicing.
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Integrated BTL Marketing Communications
ServicesServices
MARKETING PROMOTIONS EVENT MANAGEMENT PUBLIC RELATIONS
BRAND BUILDING THROUGH…
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Integrated BTL Marketing Communications
“It is our proposition standard to come up with integrated marketing communications strategies for a brand. This includes strategies and concept
development, writing, design, layout and production.”
ServicesServicesMARKETING PROMOTIONS
Consumer / Trade Sales Promotions Sponsorships Point-of-Sale-Merchandising
• Packaging• Logo• Stationeries• Product Brochures• Catalogues
• Posters• POP displays• Hang tags• Other customized materials
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Integrated BTL Marketing Communications
“XPR Brand Communications is committed to understand your needs. We endeavor to build events reflecting your business objectives that meet or
exceed your targets. Events that will leave your audiences and target market involved to your brand.”
ServicesServicesEVENT MANAGEMENT
Corporate ActivitiesTeam BuildingMeetingsTrainingsSeminars…
Brand Support Product LaunchesBrand ActivationsSales ConferencesTrade ConferencesMedia Conferences…
Ceremonial EventsGround BreakingsFactory and Office OpeningsAwardings
Road Shows and ExhibitsConcerts and Parties
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Integrated BTL Marketing Communications
“XPR-BC covers every aspect of an event. Apart from managing all components, we critically oversee the processes involved such as ensuring the timeliness of all preparation; the smooth flow of the
event program; the handiness of necessary logistics support; and the readiness of all people involved. We work closely with our clients to
make sure of every track in achieving their optimum objective.”
ServicesServicesEVENT MANAGEMENT
Event concept and strategy development Creative designs and production of collaterals Budget management Component planning & risk management Execution management, on-site facilitation and logistics support
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Integrated BTL Marketing Communications
“An event or any promotion will not be more effective if the message is not sent directly across the target market. And there is no other means of
communication as broad and effective as the Media. XPR Brand Communications have the longest years of experience, our network and our relationship with the media to provide a stronger offensive tool for
your brands.”
ServicesServicesPUBLIC RELATIONS
Strategic PR Campaigns Press Conference – Media Management Media Crisis Management Press Release Writing and Editing
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Integrated BTL Marketing Communications
ClientsClients
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Integrated BTL Marketing Communications
ClientsClients
TIGERHEINEKENCOORS LIGHTFOSTER’SAMBER
BIERE LARUE EXPORTBIERE LARUELARUE DRAUGHTBIA BIVINABIA LARGERBGI
PREMIUM & SPECIALTY BRANDS
MAINSTREAM BRANDS
Vietnam Brewery Limited
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Integrated BTL Marketing Communications
PortfolioPortfolio Vietnam Brewery Limited
Exclusive IMC Agency for Mainstream BrandsExclusive IMC for Specialty BrandsBTL Agency for Premium Brands
Development of Brand IdentityCampaign Strategy Development and ExecutionConsumer Insight AnalysisSponsorships
BIERE LARUE EXPORT, BIERE LARUE, BGI, BIVINA, LARUE DRAUGHT, LARGER, HEINEKEN, TIGER, COORS LIGHT, FOSTERS, AMBER DRAFT
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Integrated BTL Marketing Communications
PortfolioPortfolio Electrolux Share A Heart Campaign
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Integrated BTL Marketing Communications
PortfolioPortfolioBiere Larue Export Unique Show
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Integrated BTL Marketing Communications
PortfolioPortfolioCoffee Festival 2007
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Integrated BTL Marketing Communications
PortfolioPortfolioCoffee Festival 2007
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Integrated BTL Marketing Communications
Show Unit Viewing EventSoft Launch EventPress ConferenceOfficial Launch Event
PortfolioPortfolio
October 2007 13,14,17,18,19
CapitaLand VistaOfficial Launch
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Integrated BTL Marketing Communications
Designs &Concept Development
Production
CapitaLand VistaOfficial Launch
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Integrated BTL Marketing Communications
CapitaLand VistaOfficial Launch
Media RelationsPresscon ManagementMedia Monitoring
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Integrated BTL Marketing Communications
PortfolioPortfolioDutch Lady
International Children’s Day
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Integrated BTL Marketing Communications
PortfolioPortfolio Acer NotebookProduct Launch
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Integrated BTL Marketing Communications
PortfolioPortfolio Wonders of the WorldLantern Festival
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Integrated BTL Marketing Communications
PortfolioPortfolio Tiger Beer Light Art Show
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Integrated BTL Marketing Communications
PortfolioPortfolio Tiger Beer Lantern Making Contest
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Integrated BTL Marketing Communications
PortfolioPortfolioHeineken Indoor Movie Launching
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Integrated BTL Marketing Communications
PortfolioPortfolio HeinekenLight up the city
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Integrated BTL Marketing Communications
PortfolioPortfolioSJ Johnson Sales Conference & Team Building
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Integrated BTL Marketing Communications
PortfolioPortfolio HeinekenBar Activation
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Integrated BTL Marketing Communications
PortfolioPortfolio Coors Light Product Launching
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Integrated BTL Marketing Communications
PortfolioPortfolio Coors Light Product Activation
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Integrated BTL Marketing Communications
PortfolioPortfolio Coors Light Hip-hop Roadshow
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Integrated BTL Marketing Communications
PortfolioPortfolio SaiGon Beer
Beer & Food Festival
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Integrated BTL Marketing Communications
PortfolioPortfolio APEC Gala Dinner 2006
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Integrated BTL Marketing Communications
PortfolioPortfolio G7 Mart“For a Strong Vietnam” Day
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Integrated BTL Marketing Communications
PortfolioPortfolio G7 Mart Launching
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Integrated BTL Marketing Communications
PortfolioPortfolio Jotun Factory Expansion
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Integrated BTL Marketing Communications
PortfolioPortfolioUnilever Management Conference
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Integrated BTL Marketing Communications
PortfolioPortfolio Unilever Team Building
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Integrated BTL Marketing Communications
Unilever Sunsilk SamplingPortfolio
Portfolio
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Integrated BTL Marketing Communications
PortfolioPortfolio Lipton Milk TeaProduct Activation
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Integrated BTL Marketing Communications
PortfolioPortfolioLipton Ice Tea
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Integrated BTL Marketing Communications
PortfolioPortfolio Caltex Team Building
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Integrated BTL Marketing Communications
PortfolioPortfolio Osim Official Launching
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Integrated BTL Marketing Communications
THANK YOU!