Integra: Winning in the Last Mile -- The Race Against Network Downtime (Blog)

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2/10/2015 Business Continuity & Disaster Recovery Solutions Planning http://blog.integratelecom.com/winning-in-the-last-mile-the-race-against-network-downtime/ 1/7 www.integratelecom.com TECHNOLOGY TRENDS EXECUTIVE INSIGHTS INDUSTRY NEWS GUEST POSTS Home » Executive Insights » Winning in the Last Mile – The Race Against Network Downtime Winning in the Last Mile – The Race Against Network Downtime By Martha Tate On September 23, 2014 In Executive Insights No Comments When your network goes down, the race to recover begins immediately. Businesses can lose up to $26 Billion annually due to downtime. With the potential to lose up to $163,674 an hour, the speed at which you can restore operations is critical to your ability to survive. But while the race may be measured in minutes—it’s often WON in the last mile. The Last Mile and Business Continuity/Disaster Recovery (BC/DR) The last mile refers to the local infrastructure connecting your business with your telecommunication provider’s backbone. While these technologies are only responsible for carrying signals over a relatively short distance—as any marathon runner knows, the last mile is always Search the site Search POPULAR RECENT Sign up for blog post notifications Your email address You Don’t Have to Ride to B Strong Aug 14, 2014 · 4 Comments You’re All Grown Up Now, World Wide Web! Mar 20, 2014 · 3 Comments World Cup Scores Big on Social Jun 20, 2014 · 2 Comments CATEGORIES Executive Insights(9) Featured(11)

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2/10/2015 Business Continuity & Disaster Recovery Solutions Planning

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Against Network Downtime

Winning in the Last Mile – TheRace Against Network DowntimeBy Martha Tate On September 23, 2014 In Executive Insights No Comments

When your network goes down, the race to recover beginsimmediately. Businesses can lose up to $26 Billion annually due todowntime. With the potential to lose up to $163,674 an hour, the speedat which you can restore operations is critical to your ability to survive.But while the race may be measured in minutes—it’s often WON in thelast mile.

The Last Mile and Business Continuity/Disaster Recovery(BC/DR)

The last mile refers to the local infrastructure connecting your businesswith your telecommunication provider’s backbone. While thesetechnologies are only responsible for carrying signals over a relativelyshort distance—as any marathon runner knows, the last mile is always

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the hardest. While most network providers have solved the problem ofdelivering advanced long­haul connectivity to major metro markets,many have not solved the challenge of bringing that level of servicestraight to their customer’s door due to cost constraints, among otherconsiderations.This means that you have access to a massive long­haul fiber pipe but your ability to tap into it could be contingent on anoutdated, plain old telephone system (POTS) line.

Antiquated last mile network solutions can critically impact your abilityto manage your BC/DR plan. Here are two big things you’re missingout on if your network is depending on a T1 to power your mission­critical applications and data around that last stretch.

1. Diverse, Redundant Network ConnectivityAt the heart of any good BC/DR plan are network diversity andredundancy. IT system failures, including network outages, are thesecond leading cause of business downtime. Network outages canbe caused by any number of factors, and at any point along thepath by things like utility line cuts, network congestion, hardwarefailures, Denial of Service (DoS) attacks, configuration errors, oreven natural disasters. If the failure happens somewhere in yourlong­haul network—you might be OK, if you’ve partnered with areliable provider with built­in network diversity and redundancy andstrong Service­Level Agreements (SLAs). In the event yournetwork fails along the backbone, ideally your provider will initiatean automatic failover to another stable, load­balanced connection—allowing your business to remain operational. Better yet, you’vedeveloped a BC/DR plan that includes diverse, redundantconnectivity delivered by multiple providers, on their own fully­owned and managed networks (not leased), reducing risksassociated with single point failures.But what if the failure happens in the last mile on your POTS line?What do you do then? That’s when the clock starts ticking, everyminute that passes reduces your ability to recover as you loseaccess to remote locations, data centers, cloud­based servicesand workloads, and worst of all – your customers. 59% ofcompanies experiencing an outage are offline for days. 75% ofcompanies fail within 3 years. Of those that do survive, over ½never recoup their losses. You can avoid that, by selecting afacilities­based provider with the ability to deliver fiber­basedEthernet last­mile services directly to your building—giving you full

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access to redundant connections with automatic failover that cantake over in the event of a failure.

2. High­Bandwidth Connectivity to Virtualized Services and DataBackupsOther key elements of any well­thought out BC/DR plan includeimplementing regular data backup/disk mirroring procedures; andinstituting cloud­based failover/failback to virtualized applications,systems and infrastructure. If your company’s on­premise servergoes down and all of your workloads and data go with it. A well­designed BC/DR plan can divert your workloads, applications, anddata processes to cloud­based sources—keeping you fromexperiencing a crippling data loss, or grinding to an operationalhalt. Did you know that 43% of companies experiencing data lossshut down for good? Establishing measures for data recovery andcloud­based service delivery in your BC/DR plan can give youpeace of mind—but those procedures are as only as good as yourability to access them.

Another drawback of legacy last­mile solutions is their inability todeliver the speeds required by today’s cloud­based technologies. T1s,for example, originally carried phone calls and were later re­purposedfor data and Internet traffic. Sure, T1s are reliable – but they areexpensive and painfully slow, usually 1.5 Mpbs. Adding bandwidth isan expensive, time­consuming chore that requires bonding additionalT1s together in increments of 1.5 Mbps.

By contrast, Ethernet over fiber offers fully­symmetrical upload anddownload speeds scaling from 10 Mbps to 10 Gbps with connectionspeed increases usually achieved with just a simple phone call to yourcarrier. During a business crisis, you can wait hours for your data todownload over a T1 or you could access it immediately via a high­bandwidth fiber­based solution, avoiding disruption.

Cloud, Big Data and the Last Mile

But BC/DR planning isn’t the only reason for considering the speed ofyour last mile solution. I mentioned the cloud; did you know that 2014is the first year that a majority of workloads will be processed in thecloud? By 2017 that number will grow to 63%. A cloud­ready networkis listed by 37% of IT decision makers as the biggest element for clouddeployments, ahead of a virtualized data center or Service Level

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Agreement (SLA). Why? Cloud applications are data intensive.Computer Weekly predicts that giving each user a virtual desktop as 1Gbps will quickly overload servers. If you’re one of the 70% ofbusinesses today using or exploring cloud solutions, you can’t let thenetwork be a bottleneck. And it’s not just the cloud, consider Big Datarequirements, and BYOD—all of which are placing exponentialdemand on network capacity and speed requirements.

With scalable connectivity and multi­gigabit speeds delivered at alower cost per bit compared to legacy services, Ethernet is thepreferred network service for businesses leveraging cloud solutions.According to Vertical Systems Group’s projections, worldwide demandfor Ethernet services will reach $45.1 billion by 2016. Carrier Ethernetservice is a natural enabler for the cloud because it provides high­capacity bandwidth and performance. Combine Ethernet connectivitywith a fiber­based last mile and you have an end­to­end networkingsolution that meets your BC/DR and business needs for today andtomorrow.

Reliable Network Solutions

The Integra network is carrier class. We offer facilities­based fiber­opticlast mile solutions with Ethernet service in 20 top U.S. markets. Wehave 600,000 plant route miles with 132,000 fiber route miles, directlyservicing more than 2,200 enterprise buildings and data centers withEthernet over fiber. Integra owns, operates and manages its owndiverse fiber­optic network, providing service delivery and failover forBC/DR planning with SLA’s offering the five 9’s – 99.999% uptime.

Whether you’re just getting started on the long haul or you’re in thatlast mile—you can count on Integra to deliver reliable solutions that willbe there when you need them. To learn more about our last milesolutions, and robust Ethernet services, contact Integra today.