Intb.Disney Presentation.Final
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Transcript of Intb.Disney Presentation.Final
Outline: Company Overview Product Description SWOT Analysis Canada Macroeconomic
Conditions Marketing Strategy Conclusion Questions
Theme Park: Adult Oriented Disney
Theme Park Resort would contain:
◦ Water Park(s)◦ Golf courses◦ Sports complex◦ Numerous hotels,
shopping, dining, and entertainment offerings
Ski Resort:◦ Ski Lift◦ Rental Equipment◦ Skiing and
Snowboarding◦ Snow tubing◦ Hotels◦ Restaurants and bars◦ Health spas:
Saunas, Hot tubs, Swimming Pools
Cruise Line: Contains areas designed
exclusively for various age groups, including toddlers, young children, teens, and adults
Toddler pool features interactive fountains and splash zones
“Oceaneer Lab” - Computer simulator allows kids to "steer" in and out of port◦ LED screen offers Disney
movies and television programs
Spa and Quiet Cove – Adults Only
Population: 31.4 million.
Languages Spoken:English 59.3%, French 23.2% (both official); other
17.5%
Ethnicity/Race:
-British Isles origin 28%
-French origin 23%
-other European 15%
-Asian, African, Arab 6%,
-Mostly mixed background 26%
-Indigenous Indian and Inuit 2%
Religion: 75% of population Christian with 45% Roman Catholic and 29%
Approximately 90% of the population in Canda is concentrated within 100 miles (160 km) of the US border.
Median: $55,016
Household Income $
# H
ouse
Hol
ds
Rich in resources:
-Canada is the fifth largest energy producer in the world.
-Canada is also in the top five worlds’ produces of natural gas, copper,
zinc, aluminum, nickel, and gold.
Major industries :
-Motor vehicles and parts,
-Machinery and equipment,
-Aircraft and components, and other diversified manufacturing.
-Canada has large industries in fish and forest products, and processed
and unprocessed minerals.
Canada’s economy is about 75% dominated by the service industry
Canada has the ninth biggest economy in the world and is the world’s eighth biggest trader. -GDP (PPP) is $1.178 trillion, and the per capita is $35,300, 7th in the world.
The GDP composition by sector :2.3% agriculture29.2% industry68.5% services.
- Foreign exchange rate: W/ US dollar is at 0.946431.
- Inflation rate: 2.2% Steady.
- GDP real growth rate: 2.7%. in 2007
- Unemployment rate: 6.0%.
North American Free Trade Agreement: NAFTA
North American Agreement on Environmental Cooperation
North American Agreement on Labor Cooperation.
European Free Trade Association: ◦ Ireland, Norway, Switzerland, and Liechtenstein.◦ Now negotiating a free-trade deal w/
Top import market: w/US with 54.9% share of total imports.
- Following was China with8.7%, - Mexico with 4.0%, - Japan with 3.9%, -Germany with 2.8%, - UK with 2.7%.
Main trading partner: United States with 81% share of total exports.
-Following the UK has 2.8%, - Japan with 2.1%, -China with 1.7%, -Mexico with 1.0%.
Exports by Industry: Imports by Industry:
Strengths:◦ Resources◦ Business Experience◦ Low-Cost Strategy
Weaknesses:◦ Large Workforce◦ High Overhead
Expenses
Opportunities:◦ Expansion◦ Entertainment
Industry
Threats:◦ Foreign Competition◦ Economic Aspects◦ Oversaturated
Markets