inTago - Mobile interactive marketing
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Transcript of inTago - Mobile interactive marketing
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inTago -
Innovative Application for
Mobile Interactive
Marketing and Advertising
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Features
• Free Bar Code Reader mobile application for Android and iPhone operational systems with extended functionality:
– Allows attachment of any multimedia content to the existing bar code
– Customer can leave an instant feedback and see other customers’ feedback
– Allows creation of interactive scenarios for new customer experience
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QR vs bar codes
• We don’t do QR. QR codes are great, but require additional labels.
• We can use existing product bar codes to attach any multimedia content and scenarios.
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Using for customer
Download application Scan a barcode
• Companies or users could create new barcodes for using in this system
View multimedia content
Attach user-generated content
Enter the game
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Market applications (1)
• Attachment of extra/more detailed information to the products
– e.g. cheese producer can attach recipes that can be made using its' products;
– manufacturing process video;
– funny advertisement;
– greetings from the company’s CEO.
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Market applications (2)
• Virtual Feedback forms– consumers can write instant comments,
compliments and feedbacks, without leaving the shop by attaching their text or photo to the bar code;
– special bar codes can be generated for using in the cafes, clinics, supermarkets and so on as a stickers (“Do you like or dislike our service? Write about it, just scan this barcode”);
– interactive feedback service for museums, exhibition and galleries.
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Market applications (3)
• Price comparison (campaign for discounters)
– e.g. for book discounter - “Don’t pay more! Scan any book in any shop and find out our price”. Button “Call and order right know” can also be attached in the application.
• Personal messages
– Personal (or pseudo personal) message can be attached to a parcel.
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Market applications (4)
• Games
– “Scan our secret product and get 30% discount” –consumer has to find, take, see and scan all product of particular brand to find a “secret product”;
– “Write the best compliment for our juice and get…” – all users could see other customers compliments at the moment of purchase;
– “Find 10 special products in our store in 7 minutes”.
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Market applications (5)
• Games
Take into consideration that such competitions provide a several functions of advertisement at once:
It instantly informs customers about your product;
Provide incentives to customers to engage in action, taking into account simple fact that in the most cases customer has to HOLD the product in order to scan it;
It reminds customers and reinforce them to generate the desired behavior the advertiser wants from them- very effective in the long run.
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Additional features
• Wide range of additional interactive things
– SMS auto-creation;
– “Call right know” buttons with different numbers in accordance to a barcode, sequence of barcodes scanned before, time and others;
– Attaching audio and visual effects.
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Trendy technology
• “Barcode scanning, which not long ago was a niche application, should now be top-of-mind for all retailers. According to Compete's findings, barcode scanning apps have been used by 28 percent of smartphone owners” (link)
• 10 Disruptive Trends That Will Shape Our World in 2011 (link): “2. QR Codes Everywhere: Thanks to smartphonesand mobile innovation, QR codes have landed at the beaches and are storming the marketing hills. Expect a torrent of innovation, with QR codes linking to everything from instant promotions to just-in-time "how to" videos.” – we can do it without QR!
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Who we are?
• Innovative team from Saint-Petersburg
• Supported by Business incubator Ingria (in Forbes TOP-5 incubators over Russia)
• Winner of the Russia's biggest IT start-up contest ''Web Ready'' in 2010
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New interactive
marketing tool
1. Providing new customer experience2. No need to print QR. All QR features and
much more in existing bar codes3. Huge variety of uses
Twitter: @intagoapp