LO: To Investigate audience, institution and magazine readership.

KERRANG! Institution – Bauer

59% 41%

Circulation 42,203 (Jan-Jun '12) Readership 378,000

Mission statement:Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from EMO to Thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands.

Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world.

We will focus on the biggest things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into and on top of this the interest in older, harder bands, cementing our role as an educator.

These statistics show that the audience for kerrang is slightly male dominated, however it appeals to both genders. The male audience is just above half of their readers. Typical conventions of kerrang are quite dark colour schemes to fit with the rock genre and this may be associated with males more than females who are often stereotyped as girly and like pink etc.

Magazine - QInstitution – Bauer

Mission statement:Q is the magazine that brings music alive. It draws together the biggest stars, the most exciting phenomena, the new artists that matter and a healthy dose of irreverence to create an unmissable widescreen picture of what’s really happening in rock and roll right now.

Every issue features agenda-setting star interviews, the month’s biggest moments in music, and fascinating investigations into the wider world of rock and roll. Each month Q’s comprehensive reviews section gives the last word on all the most important new releases and reissues – and feeds Q’s readers’ hunger for new music to enjoy.

Q’s reviews section is the ultimate critical overview of music. And magazine’s unrivalled access brings its readers up close and personal with the stars who set the agenda. Q is the ultimate rock and roll read.

66%34%

This has the same male to female ratio as NME does (66-34) which is surprising as the magazines are quite different. The genre/style of magazine is different yet they have the same amount of male audience over females.

Circulation 64,596 (Jan-Jun '12)

Readership 411,000

NMEInstitution – IPC Media

66%

34%

NME reaches over 1.1 million music fans every week through their magazine, NME.com, NME video, NME radio and the brand’s live events and awards.

NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in new music, including award-winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 60 year heritage.

Here is the breakdown of male to female gender for the readers of NME magazine. Male percentage is 66% in comparison to female 34%. This shows that NME appeals to more men which I find surprising as I would have thought it would have been more balanced.

Looking at the gender percentages of other magazines – NME, Q and Kerrang

59% 41%

Kerrang

QNME

66%

34%

66%

34%

Looking at the gender percentages of other magazines – NME, Q and Kerrang

59% 41%

Kerrang

QNME

66%

34%

66%

34%