Institutions
-
Upload
luke-reynolds -
Category
Education
-
view
82 -
download
0
Transcript of Institutions
BAUER MEDIA GROUP
Bauer Media Group is a multi nation media company which started
in 1875 as a small printing company and now publishes in 16
countries around the world.
It owns multiple magazines and prints up to 38 million magazines
a week.
WHAT PRODUCTS DO THEY PRODUCE?
The Bauer Media Group owns a total of 97 products ranging from
magazines, to radio, to TV.
WHAT DIFFERENT AUDIENCES DO THEY APPEAL
TO?Because they have such a wide range of products their target
audience base is incredibly big.
They have a magazine about parenting, this
appeals to younger parents who are thinking
about having a baby or have a baby on the
way.
This magazine about cars would appeal to
mostly males or people that are interested in
cars.
This would appeal to mostly younger ages
as it is modern music
WHO WOULD MY PRODUCT APPEAL TO?
Mosh would appeal to the younger audiences, between the ages of 10 and
20, this is because it uses informal language which the younger audience
finds appealing. Also the colours used are very dark and only young people
would find them appealing as older people want sophisticated colours and
formal language. Also the main gender in which my magazine would be
aimed at is the males, this is because rock magazines connote violence and
are more male orientated.
HOW CAN A MAGAZINE BRAND BE USED
ACROSS DIFFERENT TYPES OF MEDIA
Any type of media brand can be used across the other types of media, for
example, a magazine such as Kerrang! Has a radio channel, a website and a
TV channel. By doing this is allows the audience to access this brand
however they want.
COMPANY OWNERSHIP
The Bauer Media Group is a privately owned company, owned by the Bauer
family, they have offices in; Germany, USA, Spain, France, Austria, Poland,
Portugal, Romania, Hungary, Czech Republic, Mexico, China, Russia,
Slovakia, United Kingdom, Nigeria, Australia.
They also have a 50% stake in BOX television and own Bauer Radio.