Institutional Benefits and Innovations From Sharing Content
24
Institutional Benefits and Innovations From Sharing Content: From Open to Opportunity WORLD CONFERENCE ON HIGHER EDUCATION: The New Dynamics Of Higher Education Paris, July 5-8 2009 Gary W. Matkin, Ph.D., University of California, Irvine Stavros P. Xanthopoylos, Ph.D., Fundação Getulio Vargas
-
Upload
gary-matkin -
Category
Education
-
view
875 -
download
2
description
This presentation describes the benefits that two institutions, one in the U.S. (The University of California, Irvine) and the other in Brazil (Fundação Getulio Vargas) derived from first, an open bilateral sharing of academic content and second, the extrapolation of that sharing to the world through the Open Courseware (OCW) movement and Consortium (OCWC). These benefits included the spurring of several innovations that have implications for the Open Educational Resources (OER) movement in general.
Transcript of Institutional Benefits and Innovations From Sharing Content
Institutional Benefits and
Innovations From Sharing Content: From Open to Opportunity
WORLD CONFERENCE ON HIGHER EDUCATION: The New Dynamics Of Higher Education
Paris, July 5-8 2009
Gary W. Matkin, Ph.D., University of California, IrvineStavros P. Xanthopoylos, Ph.D., Fundação Getulio Vargas
University of California, IrvineUC Irvine is part of the UC system which
includes UC Berkeley and UCLAEnrolls 27,000 studentsStarted its OCW initiative and launched
OCW Web site in November 2006◦1st west coast university and UC campus to join
OCWCHas 25 OCW courses posted to its OCW siteMajor involvement in the OCW movement
Fundação Getulio VargasBrazil’s largest non-governmental provider
of distance learningNonprofit foundation28,000 online studentsStarted its OCW initiative in July 2008First institution to provide open content in
Portuguese Currently offers four OCW courses
Benefits of the PartnershipFree sharing of content resulted in new,
localized, program for Brazilian students
Benefits of the PartnershipFree sharing of content resulted in new,
localized, program for Brazilian studentsInitial sharing led to more openness and
sharing
UCI Conten
t
FGV Localiz
ed
FGV OCW
UCI OCW
Benefits of the PartnershipFree sharing of content resulted in new,
localized, program for Brazilian studentsInitial sharing led to more openness and
sharingHighly favorable press coverage
Benefits of the PartnershipFree sharing of content resulted in new,
localized, program for Brazilian studentsInitial sharing led to more openness and
sharingHighly favorable press coverageDramatically increased Web site traffic
Huge Results
FGV UC Irvine700,000+ visits to
FGV OCW site since launch in July 2008
Over 46,000 visitors have come to the UCI from the FGV site
20,000 visits in 1st ten days of course “Live” date
Of 20,000 visits to UCI OCW site◦ 16,000 from Brazil◦ 4,000 from United States
21% of UCI OCW Web site visitors come from FGV
Direct Traf-fic
From FGV From UCI OCW Home
Page
From OCWC From Google
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
57,518
46,047
29,056
11,444 10,457
Benefits of the PartnershipFree sharing of content resulted in new,
localized, program for Brazilian studentsInitial sharing led to more openness and
sharingHighly favorable press coverageDramatically increased Web site trafficSharing spurs innovation
FGV Certificate of Completion
Visited th
e Course
Filled th
e Onlin
e Form
Finish
ed Course an
d Printed Certi
ficate
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000 701,465
242,628127,706
Benefits of the PartnershipFree sharing of content resulted in new,
localized, program for Brazilian studentsInitial sharing led to more openness and
sharingHighly favorable press coverageDramatically increased Web site trafficSharing spurs innovationBuilds fee-paying audiences
OCW Generates Fee-Based EnrollmentsOCW is a powerful marketing tool generating
revenue for both UCI and FGV Fee-Based CE programs and courses
UCI FGV
Enrollments 84 786
Revenue $56,317.50 $215,000
Average Revenue per Enrollment
$670.45 $273.53
Benefits of the PartnershipFree sharing of content resulted in new,
localized, program for Brazilian studentsInitial sharing led to more openness and
sharingHighly favorable press coverageDramatically increased Web site trafficSharing spurs innovationBuilds fee-paying audiencesHuge opportunities for service and
extramural funding
Project Audience Funder Amount
CSET Math K-12 CA Teachers
Hewlett Foundation
$220,000
CSET Science K-12 CA Teachers
Hewlett Foundation
$150,000
PFP Self Learners CFP Board $27,000
PFP Spanish Spanish-speaking self learners
CFP Board $20,000
Subtotal $417,000
OER Support OER Movement Hewlett Foundation
$313,000
TOTAL $730,000
Funding Sources for UCI OCW Course Development
Benefits of the PartnershipFGV´s mission includes democratizing
quality content to the whole country and to Brazilians abroad, with really positive results
Benefits of Partnership to Your InstitutionFree sharing of content resulted in new,
localized, program for Brazilian studentsInitial sharing led to more openness and
sharingHighly favorable press coverageDramatically increased Web site trafficSharing spurs innovationBuilds fee-paying audiencesHuge opportunities for service and
extramural funding
Download presentation at slideshare.net/garymatkin
For more information, visit ocw.uci.edu or www5.fgv.bror email Kathy Tam at [email protected]
