INSTITUTION

Hildur Heimisdottir

BAUER MEDIA GROUP

The publisher I want to use in my magazine is Bauer

media group, because they are one of the leading media

institution in UK, and the Q magazine use it as a

publisher, which is a magazine that my target audience

would read.

Another reason that I would chose Bauer media group

to distribute and publish my magazine is that I think it

would help me to appeal to my target audience.

FACTS

Europe’s largest privately owned publishing Group. The Group

is a worldwide media empire offering over 300 magazines in 15

countries, as well as online, TV and radio stations

Bauer media reaches nineteen million UK adults every week.

I want my magazine to be published every month (like the Q

magazine)

Q is very popular and has won few awards for: best front cover

of the year. And it is the best selling monthly magazine in UK

Kerrang is metal/rock music magazine which is

also published by Bauer Media Group.

Kerrag is the world largest weekly music

magazine, therefor I think that Bauer Media Group

must be a very successful publisher.

AUDIENCE PROFILE

Audience profile for Q: Open minded seekers. Their

audience do not define themselves by the music they

listen to. They have passion for more things than

music, like films, sports and more.

Audience profile for Kerrang: Individually minded

and musically experienced . An audience defined by

attitude, loyalty and passion , musically experienced