Institute of Food Technologists (IFT)

myIFT.org Overview

Paul D. GrassmanDirector, Information Services

September 2003

Founded in 1939, the Institute of Food Technologists is a nonprofit scientific society with approximately 28,000 members working in food science, food technology, and related professions in industry, academia and government. Our mission is to advance the science and technology of food through the exchange of knowledge.

IFT membership represents most, if not all, of the major food manufacturers and universities in the world. Membership comes from major corporations, small business owners, laboratories, learning institutions, government and the press. International membership consists of approximately 15% of the overall total.

About IFT

•Become the “Go To” knowledge center and authoritative resource worldwide for food science and technology information •Goal reaffirmed and detailed through a March 2002 Global Strategic Planning initiative

•Seven special task forces charged with developing strategies for implementing the Strategic Plan recommended web strategies (October 2002)

•The Result: myIFT.org initiative

IFT Strategic Goals

•Current web site content static•No personalized web self services for members•No on-line collaboration capabilities for local chapters

and special interest groups•Limited in-house technical resources•Difficult to interface enterprise systems with web•Lacked efficient methods for distributing information to

members and staff•IFT Publications going electronic beginning in January 2004

•And solution had to be ready for IFT Annual Meeting in July 2003 (over 20,000 attendees)

Business Challenges

•Selected Acquity Group as our partner in December 2002•Roadmap plan approved in March 2003 (defined

requirements and anticipated costs/schedule)•Software RFP issued in March 2003•8 proposals received and evaluated in April 2003•Staff unanimously recommended Oracle 9iAS software and

Oracle Outsourcing•Signed software and outsourcing contracts in May 2003

•The Result: Software operational in mid-June, initial content loaded, and myIFT.org very successfully introduced in mid-July at Annual Meeting to over 20,000 attendees.

The Approach

Current Status

•Additional content for launch being loaded•Pilot testing by selected members and staff in progress•Pilot testing results will be used to fine tune site•Setting up UltraSearch crawls•Oracle Consulting programming interface with membership database

•Preparing final marketing and rollout plan•Beginning plans for future enhancements

•Getting ready for October launch!

Welcome Page

User Specific Navigation

Clean Look and Feel

Personalized Pages

Personalized News, Membership Applications

and Publications

Document Library

Robust Taxonomy Structure

Community Features

Access to member specific sections and

divisions

Collaboration Tools

Distributed Content Management

Expected BenefitsFrom myIFT.org

•Establish IFT as “Go To” resource worldwide for food science

•Increase recognition of IFT in food science community •Increase recognition of IFT from public and media•More personalized web services for members•Reduce “back office” internal staffing expenses•Even more attendees and exhibitors at Food Expo/Annual

Meeting•More members•Improve membership retention•More paid advertising in magazines and web sites

•Result: more revenue and profits!!

Expected BenefitsFrom Oracle Outsourcing

•Provide IFT members with good response times and minimal downtime

•Ensure stable operations 365 days/year; 7 days/week; 24 hours/day

•Install new hardware/software quickly•Provide disaster recovery capabilities•Provide specialized technical expertise•Plan and implement new software releases•Manage all internet and firewall connections

•Result: no IT problems!!

Lessons We Have Learned

•Executive sponsorship crucial•Stay aligned with strategic plans•Keep sponsors involved

•Get project management and technical assistance•Acquity Group•Oracle Outsourcing•Oracle Consulting

•Document technical solutions at Oracle Outsourcing to aid future issue resolution

•Be sure user interface is attractive and easy to use•Content, content, content!!•Enterprise system interfaces may be complicated•Marketing communications plan important

Thank You!•For More Information or an electronic copy of this slide

presentation contact:

•Paul Grassman – pdgrassman@ift.org

•Paul Brizz – paul.brizz@acquitygroup.com