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Transcript of Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Wellcome...
![Page 1: Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Wellcome to DTU E’ship course for Ph.D. Students Knowledgebased.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a6c38550346761a8b4761/html5/thumbnails/1.jpg)
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Wellcome to DTU E’ship course for Ph.D. StudentsKnowledgebased Entrepreneurship 2006
Entrepreneurship is "the process of looking at things in such a way, that possible solutions to problems and perceived needs may evolve in venturing."
Saskatchewan Government; Ministry of Learning
Wellcome, all of you!
venture (plural ventures)A risky or daring journey or undertaking.
Here: a risky commercial undertaking with a perspective
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Skulle jeg ønske mig noget, da ville jeg ikke ønske
mig rigdom eller magt, men mulighedernes
lidenskab. Det øje som overalt, evigt ungt, evigt
brændende ser muligheder
Søren Kirkegaard
Were I given a wish, I would not want wealth or power,
but the passion of opportunities. The eye that
everywhere, ever young, ever passionate, identifies
opportunities.
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
PRESENTATION1 minute each. • Name• Specialties - interests• How many years in further education?• If intl. student: from where?• If visitor: why here – and from where ?• Any particular message to the audience ?
Take notes if you would invite the presenter
to join your team – or be part
of hers/his
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Agenda
Presentation of the Course• The Teacher• Does entrepreneurship matter • Mission Statement• Methodology• Course Plan• Textbook and Materials• Work Plan
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
The Teacher• M.Sc. CE. DTH, 1974• Mil. service, Research Dept.• VIP, DTH, 1976 – 1988• DTU Incubator 1988 – 2000• DTU Innovation 2000 – 2004• Assoc. prof., E’ship, IPL, 1992 ->
• CEO, Gastrotechnology, 2004 -> 2006• Boardmember, app 15 Start-ups• Chairman, Swantec ApS• Boardmember, Image Metrology A/S, GPT• Own company:
Danish Product Development ApS
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Dansk Produktudvikling ApS
JOB SHOP! D
on’t do it
. Sta
y focu
ssed
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
![Page 8: Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Wellcome to DTU E’ship course for Ph.D. Students Knowledgebased.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a6c38550346761a8b4761/html5/thumbnails/8.jpg)
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
![Page 9: Institut for Produktion og Ledelse Danmarks Tekniske Universitet John Heebøll VÆKSTHUS+ Wellcome to DTU E’ship course for Ph.D. Students Knowledgebased.](https://reader035.fdocuments.us/reader035/viewer/2022062620/551a6c38550346761a8b4761/html5/thumbnails/9.jpg)
Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
The Importance of Entrepreneurship
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Do we need more entrepreneurs?The Global Entrepreneurship Monitor GEM says YESVariation in rates of entrepreneurship may account for as much as one-third of the variation in economic growth
Best Countries: 15% of New Companies Start growing rapidly
Denmark: 5% of New Companies expand
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Do we need more Entrepreneurs ?
YES! They make our industry more robust
• New industrialized nations take over classic industry
• Large companies do incremental innovation. Radical break-through is the entrepreneur’s turf
• New knowledge and technology in an increasingly global marketplace creates ever more sophisticated business opportunities – waiting for the skilled entrepreneur, capable of grasping and capturing ideas
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Does it Matter what a University does?
• One in four faculty involved in technology venturing
• 5.000+ companies founded by graduates and faculty since 1861 (in av.: 35/yr. DTU: probably 5 – 10 max)
• Employees at MIT– companies > 1.000.000
• Sales of MIT- companies > $250 Billion/yr
• If a nation: 24th largest in the world
Massachusetts Institute of Technology
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Does it matter what a university does?Technical University of Denmark
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Alltogether: entrepreneurship makes a lot of sense – and now to
THE COURSE
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Rationale
High Tech Venturing is a complex, demanding and interdisciplinary process.
Succes depends on multiple competencies, networks, advanced technical knowledge, business experience
Multiple Competencies Education and Training
Networks Group work, Venture
Cup
Business experience Mentor program
Simulator training
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Objectives• Enable the inner entrepreneur• Learn how to start a company• Study experiences• Train methods and principles =
acquire applicable competencies• Develop business talent: learn to see the
business opportunity – learn to capture it.
• Create new companies
Business start-up takes a qualified decisionAcquire the qualifications needed.
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Enable the Entrepreneur
Enable the Entrepreneur Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies
• The Near-Entrepreneurial Experience• Introduction to a Working Life• Develop trust in own competencies• Get inspiration from successfull entrepreneurs
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Learn How to Start and run a Company
Enable the entrepreneur Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies
Subjects covered:• Basic experiences and practicalities• Creativity and new business ideas• Business models and start-up strategies• Business planning• Marketing economics• Financing• Business administration• Business law• Intellectual property rights• Management
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Study experiences
Enable the entrepreneur Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies
Case Stories:• Entrepreneurs• Consultants• Investors
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Train Methods and Principles - 1
Enable the entrepreneur Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies
Project-oriented Group Work• Opportunity-driven Creativity• Pre-analysis• Information research• Information analysis• Business model development• Business Planning• Presentation & Pitching
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Train Methods and Principles - 2
Business Development• Ideas• Pre-analysis• Information research• Information analysis• Business model development• Business Planning• Presentation & Pitching
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Qualify Your Competencies
Enable the entrepreneur Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Create New Companies
• Realistic perception of opportunities• Qualifying your basis of decision• Develop specific self-confidence• Make a balanced decision
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Develop your networks
Enable the entrepreneur Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Develop your networks Develop your business talent Create New Companies
• Meet new people – in the group – and outside• Start working with them in a start-up context• Meet some of the players within financing and
consultancy• Meet your customers – your jury!
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Develop your business talent
Enable the entrepreneur Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Develop your networks Develop your business talent Create New Companies
• Get to know your marketplace• Find out what can be sold and what not• Develop your capacity for sensing business
opportunities• Develop ”the silent merchant”: the continous
outlook for business opportunity coupled with the continous calculator, working residently somewhere in the deep of your mind
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
Create New Companies
Enable interest i entrepreneurship Learn how to start Study experiences Train Methods and Principles Qualify Competencies Develop Business Talents Develop your networks Develop your business talent Create New Companies
After the course • Basic competences acquired• Insight into the knowledgebased
entrepreneurial culture• Relations to pre-seed venture capital developed• A business idea ready to be launched
You earned your wings Now try if they can bear
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
The COURSE PLAN - 1
1. lecture: 3 April 2007
• Presentations• Introduction to the course• Entrepreneurial basics• Opportunity-driven creativity• Meet your team
2. lecture: 10 April 2007
• Start-up strategies• Business planning
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
The COURSE PLAN - 2
3. lecture: 17 April 2007
• Business economics Budgets, cash flow projections
• Financing Pre-seed and early-stage investors:
Seed Capital Denmark.Vækstfonden
A venture capital company • A case by Ulla Brockenhuus Schack
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
The COURSE PLAN - 3
4. Lecture, 24 April 2007
• Busines LawSelect the right type of corporation/enterprisePro’s and con’s of holding companiesWhite Collar Workers’ ActProduct LiabilityAgreements in trade and between shareholders
• IPR strategies for start-upsThe IPR Protection ShieldThe basics of a patentEconomy - IPR relationships for start-ups
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
The COURSE PLAN - 4
5. Lecture. 1 May 2007
• Business managementThe art of business managementThe basics of running a board
• Market Research and - AnalysisMichael Porters Market modelThe 5-forces in actionThe value chain
• Sales and marketingSales strategies in high tech venturing
What makes you a successful sales person?
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
The COURSE PLAN - 5
6. Lecture. 8 May 2007
• ExamsFormalitiesPresent your business plan
• ExitThe course in retrospectiveEntrepreneurship and the history of ideas
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
MATERIALS
• Business Start-up for Knowledge based Entrepreneurs.
• Overheads• Hand-outs• The Ph.D. Student’s Guide to the
Entrepreneurial Course. (The Course Manual)• Start-up Handbook (McKinsey)
All items are available atwww.entrepreneur.dk
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
WORK PLANReference is made to the Course Manual
Tentative time schedule:
Kick-off: Week 14 Team formed. 3 April1. milestone: Week 16 Product /business concept OK 20 April2. milestone Week 18 Market research finalised 3 MayProject deadline: Week 20 Business plan completed 16 May
Deadline: submit business plan no later than Friday 18 May at 12:00 am.
Exams : Tuesday 22 May. Plan TBD
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Institut for Produktion og LedelseDanmarks Tekniske Universitet
John Heebøll
VÆKSTHUS+
BREAK!