Instinctiv
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Transcript of Instinctiv
Instinctiv Media Labs
Introductory Presentation
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User Experience Lacking
Instinctiv Personalizes Your Music Experience
Change the way users listen to music on your device with only
one button
Instinctiv Shuffle
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• Pay attention to user behavior
• Sophisticated technology hidden behind a simple button press
• 2-way learning process
Skip Less. Play More.
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Instinctiv shuffleRandom shuffle
Consecutive plays before skipping
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Instinctiv shuffleRandom shuffle
Percent of all playback
Transforms shuffle from little-used feature into dominant mode of playback
Impressive User Adoption
• 10% of available market in one month
• #1 app on iPhone before introduction of closed system
• 99.4% user retention rate
• 2.5X as many users passed on firmware upgrade to keep shuffle application
Instinctiv increases device stickiness
Global Reach
The Instinctiv Shuffle is in 128 countries
Positive Press for Instinctiv Shuffle
"I'm convinced that Instinctiv Shuffle is absolutely badass” -Darryl
Bottom Line: People love it
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Software-Driven UI Helps Differentiate Devices
What differentiates successful devices?
Intelligent UI that improves the user experience
Software-driven UI maximizes the value of each interaction
• T9 for keyboards
• Touch-sensitive clickwheels
• “Pinch & drag” for touchscreens
• Song fingerprinting for radio
• Instinctiv for smart playback
Ongoing Projects to Extend Instinctiv Technology
Music Shuffle Smart Radio Search IPTV Shuffle
Business Model
• Revenue model is software licensing
• Seeking mobile devices, carrier and appliance company partners
• Goal is to become standard feature for all music playback devices
• Developing consumer applications to validate technology and expand algorithm’s data library