Instagram Stories 101:Strategies & Metrics

#InstagramStories101

Housekeeping

2 #InstagramStories101

Meet the Speakers

3

Lynae CookSocial Media Strategist

Jen JoyceSocial Media Marketer

Founder of #UberKittens

#InstagramStories101

Agenda

4 #InstagramStories101

About Instagram + Instagram Stories

#InstagramStories101

Instagram 101

6 #InstagramStories101

Instagram Stories

7 #InstagramStories101

Instagram Stories are a feature of the

Instagram platform, allowing users + brands to

post photo + video content that disappears

within 24 hours.

• Flexible and timely

• Awareness and engagement around events, product

launches, and content

• Encourage audience interactivity vs. passive

consumption

• Keep your brand top-of-mind (and top-of-feed)

• Drive conversions to your website

Why Use Instagram Stories?

8 #InstagramStories101

9 #InstagramStories101

What You Can Do With Instagram Stories

#InstagramStories101

Showcase Brand Personality

11

Engage Audiences + Create Meaningful Interactions

12 #InstagramStories101

Engage Audiences + Create Meaningful Interactions

13 #InstagramStories101

Engage Audiences + Create Meaningful Interactions

14

Learn About Your Audience

15 #InstagramStories101

Creative Strategies to Try

#InstagramStories101

Polls In Your Stories

17 #InstagramStories101

Tags and Mentions

18 #InstagramStories101

Links

19 #InstagramStories101

Storytelling

20 #InstagramStories101

Behind-the-Scenes

21 #InstagramStories101

Product Demos

22 #InstagramStories101

Promotions and Advertising

23 #InstagramStories101

*New Feature Alert* Archive + Highlight

24 #InstagramStories101

Successful Brands

And How They Use Instagram Stories

#InstagramStories101

Brand #1: @gotfitjo

26 #InstagramStories101

Brand #2: @lacma

27 #InstagramStories101

Brand #3: @gamestop

28 #InstagramStories101

Measuring the Success of Your

Instagram Stories

#InstagramStories101

Defining Success

30 #InstagramStories101

Measuring Success

31 #InstagramStories101

Final Thoughts

32 #InstagramStories101

Thank You!

Join us tomorrow on #SimplyChat11 A.M. PST