Instagram Report - Social Samosa Instagram User Statistics 1 Billion monthly active users with half

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Transcript of Instagram Report - Social Samosa Instagram User Statistics 1 Billion monthly active users with half

  • Instagram Report

  • Instagram

    Usage

    Statistics

    Instagram Statistics

    User Statistics

    Marketing Statistics

  • Instagram User Statistics

    ➢1 Billion monthly active users with half of them being daily active users

    ➢400 Million daily active Instagram story users

    ➢90% Instagram users are younger than 35 years old

    ➢18-34 years is the biggest demographic active on this platform

    accounting for 64% of total users

    ➢80% of Instagram users are outside the US ➢60% of users login daily on Instagram ➢ Instagram has emerged as the second most engaged social

    networking platform after Facebook which bought Instagram in 2012 for USD 1 Billion

  • Instagram Usage Statistics

    4.2 billion likes every

    day

    40 billion photos have been shared

  • Instagram Marketing Statistics

    ➢~50% of brands are on Instagram ➢ In the US, 96% fashion brands are

    already on this platform

    ➢Engagement with brands is 10 times higher on Instagram than Facebook

    ➢ Posts with at least

    one hashtag gain 12.6% more engagement

    ➢ Posts that include

    another handle gain 56% more engagement

    ➢ Posts with a

    location receive 79% more engagement

    ➢ More than 8 million business accounts are present on IG with 80% users following at least one business account

    ➢ ~67% of profile hits on business accounts on IG are from non followers

  • Instagram Marketing Statistics

    ➢~60% of users first heard about a product on Instagram

    ➢ While 83% users agree an Instagram post influences their purchase decision; 30% have actively bought something they discovered on IG

    ➢ With the launch of ‘Shop Now’

    button; around 34% of brands have made their accounts

    shoppable with retail and beauty leading from the front

  • Instagram Marketing Statistics

    ➢Ad revenue from Instagram is expected to touch USD 7 Billion in 2018 with 25% of ads in the from of videos

    ➢ Instagram enjoys ad recall 2.8 times higher than industry average

    ➢ With engagement higher on weekdays; targeting advertising helps brands save money and gain eyeballs faster in the competitive world of digital advertising

  • Instagram Demographics

    32% Viewership is from 18-24 Years Age Group,

    Females Leading with 50.3% Overall

    &

    US is having Maximum Monthly Active Users i.e. 120 Million

  • User Demographics of Instagram, Global

    4

    15 15

    8

    5

    2

    1

    3

    17 17

    7

    4

    1 1

    13-17 18-24 25-34 35-44 45-54 55-64 65+

    Distribution of Instagram users worldwide as of July 2018, by age and gender

    Female (%age) Male (%age)

    50

    %

    50

    %

  • User Growth and Geographical Distribution

    90 100 130 150 200

    300 400

    500 600

    700 800

    1,000

    Jan '13 Feb '13 Jun '13 Sep '13 Mar '14 Dec '14 Sep '15 Jun '16 Dec '16 Apr '17 Sep '17 Jun '18

    Number of monthly active Instagram users 2013-2018 (In Millions)

    120

    67 63 59

    36 33 24 23 21 18 18

    United States

    India Brazil Indonesia Turkey Russia Japan United Kingdom

    Mexico Italy Germany

    Countries with the most Instagram Users, 2018 (In Millions)Apart from the US,

    majority of user growth is coming from developing countries such as

    India, Brazil and Indonesia

  • Influencer Profile Stats

    233.9 M Followers of Instagram Profile @ Instagram

    9GAG being the Most Engagement Publisher

  • Most Followed Instagram Accounts (Individuals and Content Publishers)

    233.9

    135.5

    123.3

    118.3

    113.5

    109.8

    107.0

    106.6

    102.7

    98.3

    Instagram

    Selena Gomez

    Cristiano Ronaldo

    Ariana Grande

    Beyoncé

    Kim Kardashian

    Taylor Swift

    Kylie Jenner

    The Rock

    Justin Bieber

    Instagram Handles With Most Number of Followers (In Million)

    223.9

    131.1

    118.1

    87.2

    73.1

    72.6

    55.9

    51.7

    48.9

    39.1

    9gag

    theshaderoom

    natgeo

    houseofhighlights

    433

    bleacherreport

    espn

    ladbible

    barstoolsports

    rvcjinsta

    Most popular publishers on Instagram as of January 2018, by user engagement (in

    million interactions)

  • Rise of Sponsored Posts and Ad Spending on Instagram

    9.7

    14.5

    21.7

    32.3

    2016 2017* 2018* 2019*

    Number of brand sponsored influencer posts on Instagram from 2016 to 2019 (in millions)

    0.63

    1.86

    3.64

    6.84

    2015 2016 2017 2018*

    Instagram Ad Revenue in USD Billion

    ~80% of influencers prefer Instagram for Brand Collaborations

    while 60% of Gen Z prefers Influencers than Celebrities in an

    Ad

  • Instagram in India

    52 Million Monthly Active Users (Jan 2018)

    4% of total Indian population active on Instagram

    Unlike global, females account for only 26% of total users in India on Instagram

  • Top Instagram Accounts in India by Engagement (in Million)

    Based on Vidooly Tracking In case your profile is missing; you may contact us

    Rank Account Lifetime

    Engagement (in Million)

    1 AIB 24.1

    2 filtercopy 21.7

    3 anushkasen0408 21.7

    4 hasley_india 19.5

    5 mumbaiindians 18.7

    6 harshbeniwal 17.8

    7 vijaytelevision 14.3

    8 gururandhawa 13.4

    9 deepikapadukone 10.7

    10 iplt20 9.7

    11 tvfqtiyapa 7.2

    12 eastindiacomedy 7.0

    13 sharrymaan 6.2

    14 hrithikroshan 6.1

    15 armaanmalik22 5.7

    16 rvcjinsta 5.6

    17 officialguri_ 5.2

    18 royalchallengersbangalore 4.5

    19 ahmedrazaofficial 4.4

    20 jannatzubair29 4.3

    Rank Account Lifetime

    Engagement (in Million)

    21 ventunoart 4.1

    22 narendramodi 4.0

    23 kings_united_india 3.9

    24 theamitbhadana 3.7

    25 kkriders 3.4

    26 rishhsome 3.3

    27 girliyapa 3.1

    28 rajasthanroyals 3.0

    29 tseries.official 2.7

    30 popxodaily 2.7

    31 sangram_chougule_official 2.6

    32 mtvindia 2.5

    33 royalenfield 2.4

    34 halamalturk 2.3

    35 carryminati 2.3

    36 thescreenpatti 2.2

    37 missindiaorg 2.2

    38 chan_chandani_raat_mehrma 2.2

    39 mankirtaulakh 2.1

    40 nehasharmaofficial 2.1

    Rank Account Lifetime

    Engagement (in Million)

    41 laughingcolours 2.0

    42 mallikadua 2.0

    43 ammyvirk 2.0

    44 kxipofficial 1.9

    45 sonali.bhadauria 1.9

    46 aajtak 1.9

    47 homecookingshow 1.8

    48 prabhgillmusic 1.7

    49 amtouristerin 1.7

    50 mtvroadies 1.6

  • Top Instagram Accounts in India by Views (in Million)

    Based on Vidooly Tracking In case your profile is missing; you may contact us

    Rank Account Lifetime Views

    (in Million)

    1 hasley_india 171.9

    2 filtercopy 148.4

    3 AIB 147.4

    4 harshbeniwal 140.9

    5 vijaytelevision 119.8

    6 anushkasen0408 93.1

    7 tvfqtiyapa 65.6

    8 mumbaiindians 56.7

    9 deepikapadukone 56.2

    10 eastindiacomedy 50.4

    11 iplt20 46.9

    12 gururandhawa 46.5

    13 rvcjinsta 40.9

    14 ventunoart 40.3

    15 girliyapa 39.5

    16 spotboye 39.0

    17 popxodaily 38.6

    18 rishhsome 32.5

    19 atsbb 29.2

    20 thescreenpatti 27.5

    Rank Account Lifetime Views

    (in Million)

    21 missindiaorg 26.8

    22 jannatzubair29 26.7

    23 indiaforums 26.6

    24 hrithikroshan 26.5

    25 homecookingshow 26.2

    26 halamalturk 24.9

    27 mallikadua 24.4

    28 sharrymaan 23.7

    29 chan_chandani_raat_mehrma 22.5

    30 laughingcolours 21.7

    31 vogueindia 21.2

    32 scoopwhoop 21.1

    33 ahmedrazaofficial 21.0

    34 missmalini 20.4

    35 sonali.bhadauria 19.1

    36 aajtak 19.0

    37 mtvindia 18.6

    38 kings_united_india 18.3

    39 officialguri_ 16.8

    40 royalchallengersbangalore 16.7

    Rank Account Lifetime Views

    (in Million)

    41 teamnaach 15.4

    42 kkriders 15.4

    43 narendramodi 15.1

    44 mynykaa 15.0

    45 armaanmalik22 14.3

    46 sangram_chougule_official 13.0

    47 gauravgera 13.0

    48 theamitbhadana 12.9

    49 tanmaybhat 12.9

    50 rajasthanroyals 12.8

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