Instagram Presentation
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1 m By: Camille Mola and Kylee Orriss
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Transcript of Instagram Presentation
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InstagramBy: Camille Mola and Kylee Orriss
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Why should We use Instagram?
Build RelationshipsA picture is worth a thousand wordsBring Awareness/One of the fastest growing
platforms Visual Learners
90% of information sent to the brain is visualPeople retain 80% more when content
includes a visual6 in 10 people are visual learners
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Visual Storytelling Start thinking visually right away.
Don’t focus too much on the tactics of storytelling and content creation.
Experiment and see what works with your audience.
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How often should we post? Depends on what the content is
Contest: at least once a dayGeneral updates: 3-5 times a weekInclude: achievements, birthdays,
countdowns, university related events outside of your organization
Make sure not to double post between platforms, but to compliment each account
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How to Obtain More Engagement
Red and orange-tinted photos received the fewest likes Blue photos receive 24% more likes on average than other colors
Images with low saturation and block colors were also more popular
Normal or #nofilter is by far the most popular filter, but it is not the most effective.
Best day to post: Most people post on Thursday, but Sunday would be most effective
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Most popular Instagram filters & hashtags
Lo-fi X-Pro Amaro Rise Hudson
#love #instagood #photooftheday #cute #like
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Content Suggestions Each Organization:
birthdays, THON, members being involved on campus, Penn State Pride, social media contest
Specialty Clubs: (ex. cooking club) recipes, food, aprons, kitchen products, tips
& tricks (info graph) THON Organizations:
canning, THONvelope inspiration, countdown ,THON child(ren)
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Content Suggestions Club Sports:
new gear, game, player of the week, field view
Sororities/Fraternities: philanthropy, members attending events,
achievements, new apparel, founder’s day
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Example Posts
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Final tips Connect Instagram account with other
social media accounts Include links in bio, along with
information about org Utilize hashtags!
When utilizing hashtags, make them the same across all social media accounts
Connect with other organizations similar to yours
Tagging Know your audience
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Any questions?
Feel free to contact us!
Camille [email protected]@camille_mola
Kylee [email protected]@ky_orriss
