Instagram For Marketing
-
Upload
cement-marketing -
Category
Marketing
-
view
160 -
download
2
description
Transcript of Instagram For Marketing
![Page 1: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/1.jpg)
INSTAGRAM MADNESS.How to use Instagram for your business and to attract tourists.October 15, 2014
![Page 2: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/2.jpg)
2
WHO WE ARE
@ohiofoodlovers@daniellalimoli @joevargo
@cementmarketing @columbusmuseum @experiencecolumbus
![Page 3: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/3.jpg)
TELLING YOUR BRAND’S STORY WITH INSTAGRAM.Instagram for marketing.
![Page 4: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/4.jpg)
WHY SHOULD YOU CARE? Instagram is the new Facebook.
![Page 5: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/5.jpg)
5
IT’S GROWING FASTER THAN ANY OTHER NETWORK.
![Page 6: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/6.jpg)
6
IT’S GROWING FASTER THAN ANY OTHER NETWORK.
![Page 7: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/7.jpg)
7
REGARDLESS, ONE THING IS CERTAIN.Photography/like-centric social networks are leading the charge.
What do Pinterest and Instagram have in common?- Photo centric- Everyone can like any public photo/pin (even brands)- Conversations, likes or re-pins are all stored under photo
![Page 8: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/8.jpg)
CASE STUDIES.The good, the bad and the ugly.
![Page 9: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/9.jpg)
9
HOCKING HILLS TOURISM ASSOCIATION
![Page 10: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/10.jpg)
10
HOCKING HILLS TOURISM ASSOCIATION
![Page 11: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/11.jpg)
11
W HOTELS
![Page 12: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/12.jpg)
12
W HOTELS
![Page 13: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/13.jpg)
13
ROWE BOUTIQUE
![Page 14: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/14.jpg)
14
ROWE BOUTIQUE
![Page 15: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/15.jpg)
15
PIZZAHUTWorst practices.
![Page 16: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/16.jpg)
BEST PRACTICES.How your brand can get started, right now.
![Page 17: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/17.jpg)
17
HAVE NO FEARYour content marketing goal should be the same—to engage and reward your audience with: information, entertainment, prizes and discounts.
![Page 18: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/18.jpg)
18
BUT HOW? Say good-bye to the middleman and find a brand ambassador within your ranks.
![Page 19: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/19.jpg)
19
WHAT SHOULD MARKETERS DO TO ADAPT?Incorporate photography and image-based storytelling into voice and social message.
![Page 20: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/20.jpg)
20
CURATE A STRATEGIC COLLECTION.Have a strategy behind your photography, including voice, mood and goals.
![Page 21: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/21.jpg)
21
BEST PRACTICES.Keep these tips in mind as you post.
- Measure your performance to track what’s working and what isn’t.- Invest time and immerse yourself in the community.- Interact with followers and potential customers.- Post regularly, but no more than 1-2x daily.- Give your ambassador total control.
![Page 22: Instagram For Marketing](https://reader036.fdocuments.us/reader036/viewer/2022081519/5591fd251a28ab9c2c8b4588/html5/thumbnails/22.jpg)
22
THANK YOU.We have enjoyed preparing this presentation. If you have any questions, please email [email protected] or call 614-564-9216.