Instagram 101 - The Information School -Layout (photo-collage tool) – (look for Layout for...

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Transcript of Instagram 101 - The Information School -Layout (photo-collage tool) – (look for Layout for...

  • Instagram 101 GETTING STARTED FOR LIBRARIES

  • Create CREATE A PROFILE NAME THAT YOU CAN USE ACROSS ALL PLATFORMS.

  • 1. Open https://www.instagram.com 2. Enter email address, name, username and password. 3. Click on sign up. 4. Sign in to your email address. 5. Confirm email address.

    https://www.youtube.com/redirect?q=https://www.instagram.com&redir_token=Dw8FGr_wiogUQYoaFlcNFctw9u18MTUzMjAyODIxMkAxNTMxOTQxODEy&event=video_description&v=PUEJAoutCX4

  • Hashtags: What you need to know.

    -Hashtags are phrases or words preceded by a #(hash) key that make your content discoverable. (e.g #ChampaignPublicLibrary)

    -They are Instagram's sorting cabinet, tap the hashtag after you have posted and you will see content related to the hashtag.

    -Take a photo, add a caption and hashtag before posting.(e.g #LibraryLove).

    -You can use up to 30 tags on a post. If you include more than 30 tags on a single photo/video, your comment won't post.

    -Keep them relevant to the topic and to a minimum, we use 10 or less per post for a cleaner look.

  • Create CONTENT, CONTENT, CONTENT! BE CONSISTENT, BE SPONTANEOUS, BE CREATIVE!

  • #MondayMotivation

  • #WorkerWednesday

  • #ThrowbackThursday

  • #BookfaceFriday

  • Create TAP INTO CREATIVE MINDS OF YOUR CO-WORKERS.

  • #Firstlibrarycard

  • #Firstlibrarycard

  • Tips and resources SOME THINGS WE HAVE LEARNED.

  • Social media managers

    -Later (auto-scheduler for Instagram) - https://later.com/ -Hootsuite (analytics and social media management – https://www.hootsuite.com -UnionMetrics (social media manager) – https://unionmetrics.com

    Photo editing/graphic tools

    -Canva (graphic design tool) - https://www.canva.com/ -Layout (photo-collage tool) – (look for Layout for Instagram) -Repost For Instagram (picture sharing tool) – (many available)

    New on Instagram in 2018

    -IGTV – Create a channel and post videos from 15 seconds to 10 minutes long (if you have larger following, you can post up to 60 minutes).

    https://later.com/ https://www.hootsuite.com/ https://unionmetrics.com/ https://www.canva.com/

  • Favourite accounts EXAMPLES FROM SOME OF OUR FAVORITE ACCOUNTS

  • #Onthisday

  • #Librarycardtravels

  • #Caturday

  • Questions or comments? Instagram: @champaignpubliclibrary Facebook: Champaign Public Library

    Twitter: ChampaignPubLib

    Email me: rmcenroe@champaign.org

  • References Sprout Social https://sproutsocial.com/insights/instagram-stats/ Instagram https://www.instagram.com Hootsuite https://blog.hootsuite.com/instagram-statistics/ Later https://later.com/blog/instagram-statistics-2018/ Asurion https://www.asurion.com/

    https://sproutsocial.com/insights/instagram-stats/ https://www.instagram.com/ https://blog.hootsuite.com/instagram-statistics/ https://later.com/blog/instagram-statistics-2018/ https://www.asurion.com/

    Instagram 101 Slide Number 2 Create Slide Number 4 Slide Number 5 Slide Number 6 Create Slide Number 8 Slide Number 9 Slide Number 10 Slide Number 11 Create Slide Number 13 Slide Number 14 Tips and resources Slide Number 16 Favourite accounts Slide Number 18 Slide Number 19 Slide Number 20 Slide Number 21 Slide Number 22 Slide Number 23