Instagram 101 for Business

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More and more, it seems that companies default to having a Facebook and Twitter account and then make the choice for a third among Google+, LinkedIn, Pinterest, and Instagram. For those who use Instagram in their personal lives, adding Instagram to the business mix is becoming an easier and easier decision. So the next question becomes: How do you thrive with Instagram for business?

Transcript of Instagram 101 for Business

  • Instagram 101 for Business
  • Are you on Instagram?
  • 200 million people are
  • What does successful Instagram marketing look like?
  • likes and comments 37 per post per 1,000 followers
  • Your followers x 0.037 37 likes/comments per post for 1,000 followers Benchmark = engagement/post 19 likes/comments for 500 followers 185 likes/comments for 5,000 followers
  • Best time to post
  • Best hashtags to use
  • How many hashtags to use
  • The Golden Rule 5 hashtags
  • or ... 30 hashtags?
  • : mktg
  • Much more: Sources: Techcrunch, Track Maven, SumAll, Dan Zarrella, Max Woolf