Instagram 101

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Instagram 101

description

With over 150 million monthly active users, Instagram is a top choice for online photo-sharing, video-sharing and social networking. Join Alexander Zanfir (SocialPlay.com) in this practical webinar that will show you how to perform basic functions, use it to tell your story, engage your donors, grow your followers and much more! About Alexander Zanfir: Alexander Zanfir is the President of SocialPlay Inc., a Research & Development Game Service and Technology Company. He is also the founder and producer of several Service Technologies. Alex is an Author with PluralSight, creating multiple IT courses for online education and has taught multiple Game Development and Programming courses at various institutions including government institutes and colleges. He was engaged in numerous 3D Simulation research and development projects for Defence Research & Development Canada’s Military Training and Cognitive Sciences department and has been a founding member of multiple IT and Energy start-ups.

Transcript of Instagram 101

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Instagram 101

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Alexander Zanfir from SocialPlay

TODAY’S PRESENTER

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WEBINAR REMINDERS

• You can hear us, but we can’t hear you.

• Have questions? Type questions in the Questions Log.

• Turn up your computer’s volume.

• For the best webinar experience, close all other applications.

• Yes! The links to the webinar slides and recording will be emailed to you today.

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WHAT IS CANADAHELPS?

• A public charitable foundation and registered charity. • Through CanadaHelps.org, anyone can donate to any registered

Canadian charity online. • We have facilitated over $400 million in charitable donations

online since our launch in 2000. • 14,500 charities use us to collect donations and fundraise online. • Over 850,000 Canadians have donated through CanadaHelps. • For donors, CanadaHelps is a one-stop-shop for giving. For

charities, CanadaHelps is an online fundraising solution that is affordable, easy and secure.

WELCOME TO GIVING MADE SIMPLE!

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Instagram

Webinar June 11

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Contact

[email protected]

Instagram: @alexanderzan

Twitter: @alexzanderzan

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Section 1: Instagram Overview

◆ What is Instagram?

◆ Who uses it?

◆ How popular is it?

◆ How do you get it?

◆ How does it compare to popular social networks?

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What is Instagram?

● A Social Network

● Images and now Video

● Purchased by Facebook

● No revenue model yet/no ads

● A photo taking App, with filters

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#selfie #workinghard #hardlyworking

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Who Uses it?

1. Celebrities/Influencers

a. Justin Bieber - 12.5 million

b. Kim Kardashian - 12.4 million

c. Barack Obama - 2.6 million

2. Brands

a. Nike - 4.4 million

b. StarBucks - 2.5 million

c. NBA - 2.5 million

3. Non-profit

a. Charity water - 216k

b. doctors without borders - 35k

c. pencils of promise - 30k

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How Popular is It?

● 200 Million Monthly Active Users

● 20 Billion Photos Shared in total

● 1.6 Billion Likes and 60 Million Photos

shared every day

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How Popular is It?

● The top 50 brands on Instagram have 1.5

Million followers on average.

● an average of 2 Million posts mention each

of these brands on Instagram.

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HashTags

● #selfie

● #cars

● #vacation

● #donate

● #afganistan

● #daffodilMonth

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Services and Natural Engagement

● Companies can pay for follows

● more difficult to pay for brand discussion

● I just bought these #nike shoes!

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How do you get it?

● instagram.com

● only an image viewer

● Mobile App

● Free

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SocialNetwork Comparison

● Images and Videos only

● Minimal Social Features o no sharing

o no analytics

o no company pages

● Vine has a foothold on Videos

● Simple, easy to use

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Section 2: How to use Instagram

● Feed

● Explore

● Capture

● News

● Profile

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Feed View

● Picture/Video

● Poster Name

● Post Time

● Likes

● Comments

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Explore View

● Worldwide Popular

● Liked by an account

you follow

● Similar to Your likes

● Search

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Capture View

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Post View

● Followers or Direct

● Tagging

● Photo Map

● Location

● Social Sharing

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Section 3: How Your Charity Can Get

the Most Out of Instagram

● Sharing and Engaging users

● Examples

● Charity content ideas

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Sharing Content

● Photos you take at. e.g. events

● Photos already taken. e.g. news, publication, with

another device

● Space out your posts, don’t post too frequently.

● Good mix between promotional and natural content.

● Share content that tells the story of a project, group,

individual.

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Ideas of what to Share

● Events

● Advice/Motivational

● Volunteers and Volunteer work

● Community Work

● Tangible Impact

● Team

● Thank you’s

● Ask

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5 Tips for Getting Followers and

Engagement on Instagram

1. How/where to tell people you have

Instagram

2. Cross promotion

3. User content/Photo contest

4. Keep your feed updated

5. Embed photos into blogs

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MyCharityConnects.org

Educational and training opportunities

through MyCharityConnects

www.mycharityconnects.org

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UPCOMING WEBINARS

www.mycharityconnects.org/webinars

Intro to Innoweave’s Practical Tools for

Social Innovation

by guest speakers Aaron Good and Doug

Brodhead

Date: Wednesday, June 25, 2014

Time: 2:00-3:00PM Eastern Time Doug Brodhead Aaron Good

Raise More Money with Effective Calls to

Action

by guest speaker Brian Abracen

Date: Wednesday, July 16, 2014

Time: 2:00-3:00PM Eastern Time

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STAY IN TOUCH

youtube.com/canadahelps

@canadahelps

facebook.com/canadahelps

[email protected]

1-877-755-1595