InstaFind – Location Finder at the push of a button!

Team WVGamma – Westview High School

Need for InstaFind What is InstaFind? Survey Results Market Competition Business Model Current Features Future Roadmap

Agenda

Have you ever had trouble:• Finding your classrooms• Syncing up with your friends during breaks and/or for

events/classes• Finding school events on campus

If you answered YES for any one of the above, you need InstaFind—a location finder app at the push of a button.

Need for InstaFind

Navigation guidance around the school campus. Locate friends without phone calls or text messages. Set up notifications and directions for on-campus

events and activities. Trusted, time-bound automatic location sharing with

friends. Compatible with all modern android phones.

What is InstaFind?

1. Do you often get lost when trying to find your classroom on the first day of school?

2. If you get lost, what do you do to find your classes on the first day of school?

Survey Results

Yes Sometimes No

34% 55% 10%

Ask Friends 62%

Ask Teachers 10%

Ask Strangers 31%

Carry a Map 62%

Never Get Lost 10%

Wander Around

6%

About 9 out 10 people have had trouble finding classes on the first day of school.

Most people ask their friends or carry a campus map in case they get lost.

3. Do you have trouble finding your friends before or after school?

4. If you get lost, what do you do to find your classes on the first day of school?

Survey Results

Yes Sometimes No

14% 69% 17%

Call/Text 45%

Ask Others 51%

Give Up 31%

Carry a Map 62%

People sometimes have trouble finding their friends.

Most people ask their friends or carry a campus map in case they get lost.

5. Do you have trouble finding club activities or after school events?

6. Do you own a smartphone?

Survey Results

Yes Sometimes No

10% 59% 31%

Around 7 out of 10 people have had trouble finding club activity locations.

Yes No

72% 28%

Three quarters of the student population own smartphones.

7. Do your friends own smartphones?

8. Do you think an app that is able to direct you to your classes and help you find you friends be an effective solution for you?

Survey Results

All Most Half Few None

14% 62% 17% 7% 0%

Most people have friends that own smartphones.

Yes Maybe No

38% 59% 3%

A large majority (97%) of people would find this app useful in some way.

Family Tracker Secures eZoom Amber Alert Find my Friends Friends Tracker Facebook Friends Locator

Market Competition

Name of App

Track Location

Find Friends

Free Version Exists

Capable in Small Area

Classroom Navigation

Event List

Family Tracker

✓

Secure eZoom

✓

Amber Alert GPS

✓

Find My Friends

✓ ✓ ✓

Friend Tracker

✓ ✓ ✓

InstaFind ✓ ✓ ✓ ✓ ✓

Feature Comparison Chart

Pros:◦ Tracks Android and Apple phones/tablets◦ Sends free messages between devices

Cons:◦ Not accurate◦ Expensive◦ Does not refresh automatically

Our App:◦ More accurate◦ Can be used in smaller areas

Family Tracker

Pros:◦ Tracks location of your child

Cons:◦ Only tracks location◦ Expensive ($100)

Our App:◦ Find friends◦ Can be used in smaller areas

Secures eZoom

Pros:◦ Notify where your child is

Cons:◦ Expensive ($220/year)

Our App:◦ More accurate◦ Can be used in small areas

Amber Alert GPS

Pros:◦ Locate and track your friends

Cons:◦ Only works in a large area

Our App:◦ Can be used in small areas◦ Can locate classrooms

Find My Friends!

Pros:◦ Works without GPS or Internet◦ Free◦ Tracks your family and friends

Cons:◦ Inaccurate

Our App: ◦ Campus Navigator◦ Event updates◦ Customize privacy settings

Friends Tracker

Pros◦ You will be able to see your friends location within half a

mile◦ Free

Cons◦ Facebook is usually blocked on school internet◦ People who don’t have Facebook account will not be able to

use the function◦ Might not be as accurate when using it at school.

Facebook Friends Locator

Value Propositions Market Size & Revenue Streams Cost Structure Distribution Channels

Business Model

Students: ◦ Convenient way to find rooms and friends on campus.◦ Effective way to receive notifications from events/clubs and to

navigate to them. School:

◦ Efficient way to distribute updated maps to the students.◦ Save resources and cut down costs to maintain printed maps.◦ Distribute emergency information.

Guests: ◦ Easy way to find their destination.

Parents:◦ Stay informed on the whereabouts of their kids.

Value Propositions

We plan to target four distinct market segments: high school students, school districts, school visitors, and clubs.

Students: Buy the app from app store. Use it to find rooms and friends.

Clubs: Pay to set-up and promote their club/event. Send out notifications to the members. Students will be able to stay informed and find the event location easily.

School: Buy the app license for the entire school. Ease of administration.

District: Buy and distribute the app licenses to schools.

Additionally Parents pay to get updates.

Market Size & Revenue Streams

The costs involved are:

Cloud database and storage. Location mapping and personalization. Hardware: Indoor location sensors (future extension). Programming costs: need to personalize the app for

each school. Marketing costs: need people to go down to schools

to demonstrate and promote the app.

Cost Structure

The options we would like to explore are:

Distribute a beta version for free to a small sample of students to generate interest.

Conduct a larger survey involving students from different schools and show the results to the school or/and district administrators: the results will be convincing and encouraging.

Promote the app at parent meet-ups. Tie-up with the school or district administration.

Distribution Channels

Account creation Friend finder Campus navigator Privacy settings

Current Features

Creating an account requires your name, password, email, and school.

Account Creation

Find your location on the campus in real-time.

Find building and rooms on the campus.

Track and locate your friends as they move around the campus.

Campus Browser

Lists all the friends in your trusted circle.

Choose the friend that you would like to locate.

The information of your friend, including his or her location and the contact information will be popped out.

Click on find to start the navigation to your friend.

Friend Finder

Setting allows you to choose your trusted circle of family and friends with whom you want to share your location.

Find friends allows you to see where your friends are.

Find room allows you to use classroom navigation.

Invites allows you to see all the invitations.

Menu

Use indoor location sensing technology, such as iBeacon, for finer location granularity. This will enable micro location updates.

Incorporate emergency updates from school and district .

Event update to parents

Future Roadmap