Inspur digital media
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>>CONTENTS>>CONTENTS
1. Integrated TV Industry Trend
2. Introduction of Inspur Cloud TV Platform
3. Functions of Inspur Cloud TV Platform
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Digital TV Introduction
Traditional analog TV:
Analog information source, occupying more frequency
resource, bearing less TV station sets
Unable to bear high definition video and to extend new
business
Digital TV:
Information source digitization——video
compression , MPEG-2, H.264, HEVC, SD, HD, 3D, UDH
Information channel digitization——wired, satellite,
ground, network DVB-C, DVB-S2, DVB-T2, IP
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电视 / 运营商面临的挑战
Video appreciation diversification
:Mobile, PAD, PC
Content of independent
choice, rapid update
Unconstrained usage place
Telecom operators :IPTV——Interactive Video On
Demand
Internet content service provider:
OTT/Internet TV——rich
content
House Using Television,
(HUT)—Beijing
Challenges of TV/ Operator
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应对方案 / 研发目标 / 市场推广理念
Improve user usage experience, highlight TV strength
Big screen, HD, 3D, sound effect, comfortable, share
Bearing expanded business, having competitor function
Increase VOD, interactive, communication, e-commerce,
etc.
Expand business carrier, promote the content to other
platform
Multi-screen integration, expand new business
Innovative applications
Solution/R&D Objective/ Marketing Idea
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Solution/R&D Objective/ Marketing Idea
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>>CONTENTS>>CONTENTS
1. Integrated TV Industry Trend
2. Introduction of Inspur Cloud TV Platform
3. Functions of Inspur Cloud TV Platform
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Terminal: Set Top Box
Terminal design for cloud computing
Head end service system:
Using multi-business service platform built by cloud
computing
Open architecture supports new business expansion and
third-party integration performance linearity upgrade
Business:
Various businesses based on digital TV, Internet and
cloud computing
Inspur Creative Solution——Cloud TV Integrated System
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Basic Type
HD Type
HD cloud dual mode
HD cloud intelligence
Basic business
HD business
Interactive value added
Data Data broadcasting EPG broadcasting EPG program guideprogram guideCA supportCA supportNVODNVODDigital TV Digital TV receiverreceiver
HD broadcastingHD broadcasting
…………TV APP marketTV APP marketOnline gameOnline gamePayment Payment transactiontransactionOnline shoppingOnline shoppingStock and financeStock and financeTV readingTV readingVODVODTSTVTSTV
STB5197
STB5202
STB7101
STB7161
STB7168
STB7167
2006 2008 2009 2010 2012 2013
STB71XX
2011
Inspur Cloud TV Terminal——Set Top Box
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• CPU: ST 7162 , 600MHz• Flash: Nand Flash , 128MB• RAM: 256MB• 2 USB2.0 ports , 1 RJ-45 network interface• External power supply, easy for maintenance and replace
Inspur Cloud TV Terminal——Set Top Box
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Vision :Live TV, VOD, TSTV, local play
SD, HD, 3D, PIP
VOD: IP-QAM, IP, NVOD, PushVOD
Audition :FM broadcasting, Dolby Digital +
Support audio/video standard :MPEG-2, H.264/AVC, MVC, AVS, AAC, MP3
FLV, MTK
Inspur Cloud TV Terminal——Set Top Box
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Interaction :Social TV, voice/video communication,
Internet browse, E-commerce…
Set Top Box types:
Wired, satellite, ground, IP, intelligence
+network : Ethernet, CableModem, EoC,
WiFi / WLAN IPv4, IPv6, PPPoE
Inspur Cloud TV Terminal——Set Top Box
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Hardware platform :ST, BroadCom, M-Star…
Software platform :Intelligent cloud terminal open platform
built by Linux, WebKit, Java
Intelligent Set Top Box : Android
Inspur Cloud TV Terminal——Set Top Box
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Inspur Smart Cloud Terminal Open Platform
Inspur Smart Cloud Terminal development Platform iSTB™
• iSTB™ is registered trademark of Inspur• iSTB™ is dual core middleware based on wide open
Webkit+JVM• iSTB™ is the important component of InsTV smart
television application framework• iSTB™ can provide three kinds of programmatic
interfaces, including Web, Java and OpenGL• iSTB™ technical specification adopts wide open
business strategy to operator, APP developer and terminal manufacturer
• iSTB™ has fully controllable security system and can guarantee the green and controllable cloud computing terminal
iSTB™
iSTB™
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Inspur Smart Cloud Terminal Open Platform
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Inspur Smart Cloud Terminal Open Platform
Webkit acts as Set Top Box browser engine
Webkit is a browser engine of completely open source code
Both Apple’s Safari and Google’s Chrome browser are based on
WebKit
Completely compatible with W3C standard, and its ACID test
compatibility score 100
Excellent performance: operating performance of JavaScript is
over 20% higher than IE and Firefox
Support HTML5, CSS3, WebGL and so ons
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Advantages of DTV open platform based on Webkit
• Rich UI design resource• Update UI and other Apps, no need to recompilation and to update the whole STB system• Easier to integrate Web related application• More convenient to expand value-increasing application, easy to integrate third-party application• Since business progress and UI are separated, the development of core software is more individual• By bringing in HTML5 and other new technologies, it can improve user experience, expand OTT application and expand 3D application
Inspur Smart Cloud Terminal Open Platform
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Dynamic web-based GUI Dynamic web-based GUI without Flash, easy to make
Smooth and bright GUI making full use of HTML5 canvas and CSS-
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GUI webpage can be saved in STB, IPTV server or cloud terminal
Integration browser, business application and
resource manager Browser is not only Internet access window, but also business
application platform and system resource management desktop
Business application and system resource management is done
by browser and can realize seamless switch among Internet
access, business application and system resource management
Inspur Smart Cloud Terminal Open Platform
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Translucent design style, good user experience, richer content classification navigation interface
Inspur Smart Cloud Terminal Open Platform
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Inspur open platform supports CDC/CLDC and other JavaME standards Java features: one compilation performed
everywhere
Java abundant application resources
Compared with Web interface, Java is better at
performing the application of large operation
iSTB™ supports Java and HTML calling one another ,
and App can distribute operation and presentation
flexibly
iSTB™ makes Java application to use DTV resources
( for example OC, Demux, A/V play and son on ) by
local interface ( JNI ) iSTB™ JNI also adopts open strategy
Inspur Smart Cloud Terminal Open Platform
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>>CONTENTS>>CONTENTS
1. Integrated TV Industry Trend
2. Introduction of Inspur Cloud TV Platform
3. Functions of Inspur Cloud TV Platform
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Adopting Inspur cloud computing platform
Strong service ability, low cost, good
expansibility, high availability and easy to
manage
Developed according to open standards
W3C, NGOD
Seamless integration with the third-party
system
Internal and external cloud, two platforms,
seamless integration deployment
High safety
Inspur Cloud TV Service Platform
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Provide multi-business supports for STB
TV, VOD, TSTV, Message, Game, E-commerce,
APP shop
Provide TV service for mobile/PAD/PC
Video content, EPG information
Provide convergence services for STB and
mobile/PAD/PC
Content sharing, Connection play, trans-screen
control
Inspur Cloud TV Service Platform
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Inspur Cloud TV Service Platform
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Internet
Computer
TV TV
Telecom network Mobile
有线 STB
地面 STB
卫星 STB
Intelligent terminal
• Interface of internet TV to broadcast and television network
• Filter of internet content to TV terminal
• Internet service to TV adapter
• Mgt.of internet application to intelligent cloud terminal
• Live TV value-added and interaction• Enhancement TV function such as Time
shift and TV of yesterday• Intelligent advertising and viewing survey
• Intelligent cloud terminal communication support service
• Network service to intelligent terminal adapter
• Transfer of broadcast and television network service to communication and Internet terminal
HFC/DVB
浪潮云电视服务平台
Cloud computing SaaS application: Video Cloud
NGB media cloud services
Inspur Cloud TV Service Platform
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Inspur Cloud TV Service Platform——Unified Portal for Business
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支持高清和标清显示输出,保证最佳呈现效果HD Portal Interface
Inspur Cloud TV Service Platform——Unified Portal for Business
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ITV
1. VOD
2. TSTV
3. TVoY
Inspur Cloud TV Service Platform——VOD
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Play the Internet TV program of China Internet TV station
China’s Internet TV
Inspur Cloud TV Service Platform——Internet TV OTT
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• RSS automatic capture, no need manual work• Information from appointed reliable website can guarantee the content safety
Inspur Cloud TV Service Platform——Internet consultation service
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Self-service of various businesses, expenses inquiry are available for
subscribers through login on-line business hall by set-top box
TV Business Hall of television
Service Platform of Inspur Cloud TV—E-commerce and E-payment
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播放节目
PC
Hotel/office
PC
Home
Stop playing, record
breakpoint
从断点继续播放?Stop playing, record breakpoint
From breakpoint to continue play?
Three screen interaction
Service Platform of Inspur Cloud TV—Multi-screen Interaction
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• Support a variety of mainstream mobile phone
• Mobile phone EPG• Phone remote
control • “Swing to play"
service• Support Multi-
screen interaction • Support business
promotion
Service Platform of Inspur Cloud TV—Multi-screen Interaction
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You can watch the same program in mobile phone and television
User-friendly interface based on the characteristics of mobile phone
1 on 1 corresponding between program and television
Mobile phone EPG
Service Platform of Inspur Cloud TV—Multi-screen Interaction
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Service Platform of Inspur Cloud TV—Multi-screen Interaction
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Simulated mobile remote control
Service Platform of Inspur Cloud TV—Multi-screen Interaction
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Program sharing between mobile and TV
Touch one button to share the program to
TV
Swing the screen to share the program to TV
Service Platform of Inspur Cloud TV—Multi-screen Interaction
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Diversified sharing content
Picture
Video Reading
Service Platform of Inspur Cloud TV—Multi-screen Interaction
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STB integrates SIP terminalsCompatible with mainstream SIP
serverSupport voice communication
between STBs
Support video telephone in the future
Voice call
Service Platform of Inspur Cloud TV—Audio/Video Communication
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Service Platform of Inspur Cloud TV—Intelligent EPG and Related Video
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• Statistical analysis of user viewing behavior
• Precise delivery of advertisement in accordance with user's preferences
Service Platform of Inspur Cloud TV—System Management and Control
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In most cases of this mode, the developers are in charge of promotion, carriers purchase.
Few types, lack of creativity(Compared with millions applications in AppStore)
Cost of deployment is high, lack of agility Rapid improvement cannot be realized in accordance with users’ feedbacks in
the process of business promotion due to bad agility, which causes bad users' experience.
Usually equipment manufacturers do not have a strong will to participate, win-win situation cannot be realized.
Traditional value-added promotion model
Service Platform of Inspur Cloud TV—Application Store
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• Diversified applications ensure the success of AppStore for Apple
• Meeting full range of needs of users
• Most of the applications are developed by third party
• Inspur will open service platform of cloud TV to developers
• Provide development tool and SDK to any developers of third party
• Cloud service platform provides publishing and operational supports for applications from any third party
• STB fully supports applications based on cloud
Service Platform of Inspur Cloud TV—Application Store
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Simulator is an important part of Inspur development platform
Simulator can simulate STB hardware behavior on PC
Applications developed by iSTB™ SDK can be verified by
simulator
Application developers can obtain simulator + SDK+
development guide for free to develop application.APPAPP
PCPC
iSTB™ SDKiSTB™ SDK Simulator
APPAPP
Hardware of STB
Hardware of STB
iSTB™ SDKiSTB™ SDK STB
No need to modify
Service Platform of Inspur Cloud TV—Application Store
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Inspur opening platform provides complete security control strategy
Carriers’ digital signatures are needed for APP downloading and
running.
iSTB™ can control content accessing area
iSTB™ adopts safe virtual machine for applications, which can
effectively prevent crash of system caused by applications
iSTB™ encryption of sensitive data.
Filtration of sensitive content would be realized by cloud service
InsTV™ , iSTB™ .
Application authorization, data encryption, content filtration, region control and disaster recovery ensure carriers to provide green cloud service.
Service Platform of Inspur Cloud TV—Application Store
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Inspur Application store model
Hardware of STB and fundamental
software
Hardware of STB and fundamental
software
iSTB™iSTB™Terminal
InsTV Framework
InsTV Framework
InsTV SDKInsTV SDKPlat-form
APPAPP APPAPP APPAPP APPAPP
APPAPP APPAPP APPAPP APPAPP
Carrier’s verification
Carrier’s verification
Portal and Store
Portal and Store
Adopt opening platform Provide Web, Java and OpenGL three SDK ports Operation is controlled completely by carriers and
is run closely Limited hardware platform facilitates carriers to
verify APP Verification of carriers and mode of rapid
development and revision ensure the users’ experiences.
Submit a verification
Authori-zation distribu-tion
Radio and
TV Network
Radio and
TV Network
Service Platform of Inspur Cloud TV—Application Store
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Service Platform of Inspur Cloud TV—Application Store
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• Advertisement is main source of revenue for TV carriers
• Inspur provide all-round operation capability of advertisement
• Seek advertisement resources in all domains
• Improve attractiveness of advertisement
• Improve pertinence of advertisement
• Support unidirectional advertisement and bi-directional advertisement
Service Platform of Inspur Cloud TV—Advertisement System
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• Category of advertisement
• Booting advertisement
(Picture, video)
• Channel Switching advertisement
• Volume advertising
• Manual advertisement
• Corner advertisement
• Subtitle advertisement
• Audio background advertisement
• CA background advertisement
Service Platform of Inspur Cloud TV—Advertisement System
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• Real-time playing and controlling system of advertisement
• Establish special publishing channel by digital TV channel
• Independent playing of control signaling channel
• Advertising operation in different levels
Service Platform of Inspur Cloud TV—Advertisement System
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Platform capability
Terminal capability
Telecommunication network capacity
Internet capability
Diversified applications
Internet application
SP applicationValue-added application
Industrial application
…
Industrial Ecology of Project
Radio And TV
network
INSTVCloud TV Application Platform
Comprehensive Service Ability of Inspur Cloud TV System
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Fully Capitalize on Cloud Computing Technology to Create New TV Applications
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Previous Now
Advanced Mode in TV Industry
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Catherine (Kate) Middleton arrived at Westminster Abbey, the center of London. (Toby Melville / Reuters)
iglobal——Big pictures and news browsing business
imusic——Massive music service + Kara OK
ireading——TV library service ishopping——On-line TV store
Information service
Demonstration of Inspur Cloud TV Service
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Baby' mom(6627869):
This host has a good sense of
humor.
ieducation——Tutoring of all subjects in real-time
imessage——TV message service
ivideo——On-line video conference ifood——Feast with massive food
Value-added service
Demonstration of Inspur Cloud TV Service
5656Module und Variations_E
THANKS Inspur Group Co .,LtdOverseas Business Headquarters
Joist Jia Email: [email protected]
Tel: +86-531-8510 6660Fax: +86-531-8510 6749
Web: en.inspur.com