A Quarterly for Telenor Pakistan Employees

Issue 10 Apr-Jun 2011

Green Fever takes overTelenor PakistanCricket fans share highlights from the Semi Final

Sahulat GharHow a bit of magic helps

CreditsEditors-in-chief:

Anjum Rahman Affan Haider

Editor: Salim Khan

Associate Editor: Ayesha Sajid

Design:

Ayesha Sajidwith Vantage

Cover photo by:

Amina Nawaz

Editorial Board:

Arshia JavedFarhan Uddin Muhammad KhanHina IqbalMohsin Hassan AnsariMariam Hussain RandhawaMaira ZaheerSaman Saleem FarooqiSana Rizwani Syeda Sadaf Raza

Pool of Contributors

Adil Waheed, Ahmed Mustafa, Financial Control Department, Jawad Khattak, Madiha Khan, Mariam Malik, Meena Munawar, Moosa Abid Babar, Muhammad Abdullah Jamal, Muhammad Umer, Neelofer Naqvi, Raheel Solankie, Sabahat Aslam, Shafia Sarwar, Shoaib Ahmed Saeed, Shoaib Baig, Syed Faraz Shahid, Tilal Ahmer, Wardah Khiyani, Waseem Ahmed Zahid, Zeest Durrani

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FROM THE EDITOR’S DESK

Contributors

Winners of the activity

elaborate plans to watch the semi-final, and that too in style. Even though a rare half day off had been graciously granted by incoming CEO Christian Albech, employees had decided to meet up in cafes, on floors and auditoriums. Work to be finished that evening? No problem. One unit hooked up a receiver, projector and screen right on the floor and worked, watched and cheered all at the same time.In this issue of INSPIRE we’ve tried to offer a glimpse of how you rooted for Team Pakistan going through the ecstasy, the joy, the despair, and finally the acceptance of it all.Also, pictured on the right are the five iPod Shuffle winners of the INSPIRE word competition we ran in the previous issue along with their winning sentences. And don’t forget to experience what it’s like

Muhammad Farhanuddin Khan, an INSPIRE contributor, loves to grab a Lonely Planet book and travel to different places across the world. He has a bit of a sweet tooth and can almost never deny the temptation of New York Cheese Cake and Ben & Jerry’s ice-cream. At the same time, he tries to maintain a healthy life-style with fruits and salads as a regular feature in his diet. He believes that a bit of exercise goes a long way and is the perfect way to end a day. In his spare time, Farhan enjoys taking his SLR out for a spin to create imageries of nature. A film-making fan, he especially appreciates movies that are adapted from comics.

Letter from the

Editor Hi there,It was no less than a utopian fantasy come true. And it was monochrome. People in cars, in vans and buses, on cycles and motorcycles, and people on foot all with one thing in common: The color Green.It came in all shapes and sizes. Giant Pakistan flags, small buntings, over-sized posters, shirts, face-paint, stickers, balloons. It’s not every day that there’s a Cricket World Cup match between arch rivals Pakistan and India; as a result, the mood across the country was euphoric.And it was no different at Telenor Pakistan. Telenorians had made

to be holed up in a salt mine for four days. The claustrophobia may be difficult to handle but it could be worth it.Team Pakistan may have lost the match but it managed to do what has rarely been done in the past: Winning the nation’s support and succeeding in bringing us all together.

Till the next time,

Regards,

Salim KhanEditor

inspire@telenor.com.pkhttps://wow.telenor.com

Mirza Sohail Asghar: “It would be rewarding to

have a meeting room named after me as I’ve spent

most of my time arranging meetings since my joining.”

Muhammad Hammad Khan: “Diversity gives you the confidence to look terrible.”

Sarah Sarfraz:“I try not to become a woman of success, but rather try to empower

myself to become a woman of value.”

Rahim Ali Javaid:“Fueled by passion and diversity, I am racing on the track of Telenor towards my ambitions and goals!”

Umair Aslam:“I am the star, baby!”

A Quarterly for Telenor Pakistan Employees

Issue 10 Apr-Jun 2011

Pool of Contributors

Adil Waheed, Ahmed Mustafa, Financial Control Department, Jawad Khattak, Madiha Khan, Mariam Malik, Meena Munawar, Moosa Abid Babar, Muhammad Abdullah Jamal, Muhammad Umer, Neelofer Naqvi, Raheel Solankie, Sabahat Aslam, Shafia Sarwar, Shoaib Ahmed Saeed, Shoaib Baig, Syed Faraz Shahid, Tilal Ahmer, Wardah Khiyani, Waseem Ahmed Zahid, Zeest Durrani

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SNIPPETS

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Madiha Khan (pictured, right) believes that a room, regardless of architecture, can be made to look aesthetically pleasing. Harboring a passion for interior decoration for many years, she has recently begun to pursue her hobby more seriously.

It had started simple. She began decorating her daughter’s room and realized that the play of color and texture to create a look came naturally to her. The result was quite striking. Ever since, the passion has translated into a kind of hobby that she likes to spend her spare

Eye candy for the soultime on. “I do projects in small budgets and accommodate aesthetics accordingly. I find this aspect of my life really rewarding,” she says.

Recently she designed a set in Islamabad for a play Tartuffe that was much appreciated by the audience. She found the experience a great way to experiment. “When the project came to me, the idea excited me but it was also challenging as I had never done anything of this nature before,” she says. “But I took up the challenge regardless.”

“I can gladly look back now and say that I don’t regret a minute of the experience. It has broadened my horizon so much more and the learning has been amazing.

“Over the years I have realized that creating a comfortable home for someone is a great feeling. At the end of the day, it inspires me to do so much more.”

SNIPPETS

Passion for music runs high in Telenor Pakistan but for two individuals in Postpaid, it is a much more serious affair. Raheel and Shoaib rock to their own tunes every single day. Raheel Solankie plays several different roles. Managing corporate clients and their service needs by day, Raheel spends his evenings playing the drums with his band Sheen as they compose new tunes and practice late into the night.

Whenever the opportunity comes, Raheel and his band are off traveling across the country to perform at various gigs. Raheel believes that music fuels his drive to grow and succeed. “To keep myself motivated and high spirited, I take two to three hours out of my time and make the most of them,” he says with a smile.

Shoaib Ahmed Saeed is a die-hard music lover. He’s been part of a band called Anesthesia and has performed in different parts of the world. His exposure has been diverse and has kept company with fame. He has appeared for interviews on radio and television and been chased after for special requests by fans. Shoaib now goes by the name Shoaib, The Band and performs solo. He says, “For me, music has been the high point of my life. Without it, I would not be the person I am today.”

Passion for music

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5

SNIPPETS

Setting the bar high

Shafia Sarwar is the name behind Treasury Corner -- a monthly newsletter that talks about what goes on in the world of economy and in Telenor Pakistan’s Treasury Department. It is most helpful to the Treasury Department with its detailed research and information collected at one reference point.

Shafia started publishing the newsletter to educate the non-treasury staff at Telenor Pakistan. It was first published in December 2010 and is a simple 10-12 page document shared over email. It also mentions the achievements and milestones of the Treasury Department. Shafia’s aim is to bridge the gap between the theories studied as finance students and the real world where this is applied.

There is a lot of hard work put into publishing the newsletter. Shafia researches the topics and collects information from banks’ research wings, newspapers and magazines. There is an opinion section about the macro economy of Pakistan which also includes information about any central bank policy shifts. An article on core finance concepts relevant to Telenor Pakistan such as the capital structure, investments and derivatives completes her publication.

Shafia describes her passion saying, “I don’t consider myself a writer, but I can say this: Treasury Corner is my passion. I try to keep it simple and comprehendible. My colleagues at appreciate me for the effort. I hope this makes their jobs easier and helps increase the overall efficiency of the department.’’

Treasury Corner

Zaheer Iqbal proved his merit twice in a competition run by Financial Services for Customer Relations Officers. The aim of the competitions was to increase the easypaisa donation count.

The first one lasted for most of January during which Zaheer recorded nearly 2,500 entries. He competed against the regions and came out a winner by a good margin. The second competition, which ended in March, took his collective tally to over 9,000 donation entries.

“It feels great. Being ahead of everyone else and being recognized for hard work is very important to me,” says an ecstatic Zaheer. “I was very confident about doing well, and I think my dedication and commitment went a long way toward making that happen,” he adds.

“I focused on bringing out the best in me. What helped was the knowledge that I was helping those

people who had suffered so much during the floods. In short, I felt I owed it to those affected that drove me to work hard and do better than the others,” he says.

Zaheer’s message to his colleagues is to be inspiring and to never lose faith in your abilities.

SNIPPETS

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The successful closing of financial year 2010 was celebrated in style by Finance and TKP in April at the Serena Hotel Islamabad. The accountants defied all stereotypes by staging ingenious and inspired performances together with several fun activities.

Zeest Durrani says she enjoyed the event immensely and was pleasantly surprised by how the accountants by day turned into party animals by night. “Accountants may be stereotyped by their ‘boring numbers’

So how do accountants have fun?

but this one evening the numbers were definitely nowhere in sight,” she says.

One of the evening’s highlights was the singing competition that revealed the much hidden talent. “I’ve heard Gohar Hayat sing on several occasions but Mazhar Hussain was a total surprise and blew us all away!”

Kamran Ahmed and the GIS Team screened their creatively filmed clips that mocked their routine

office interactions in the friendliest of ways. “Haroon Kanth left us in fits with the surveillance he had carried out on Imran Ashraf. Just too funny,” says Zeest.

And who can forget Kamran Ahmed’s stage-act, ‘Marrying an Accountant’, starring the budding actors of FinCon Shahid Masud (the Accountant In love), Sadia Khan (the Girl) and Zeest Durrani (Girl’s Friend). The plot revolved around the hapless lover proposing to his girl using the Generally Accepted Accounting

Principles for inspiration, and had the crowd in stitches.

The final act by Gohar Hayat was full of comical parodies and featured stellar performances by Jaffer, Faizan, Waqar, Muzammal, Usman Yousaf and Usman Chaudhry.

Says Zeest: “I loved every second of the show. I discovered that there is so much life and humor in our teams. I look forward to many such events in the future too.”

The event also acknowledged the hard work of the division by presenting 15 ‘star-performers’ awards.

Karl Erik Broten summed it all up with these remarks: “A well organized and fun event marking the closure of the financial year 2010. I was surprised by the creativity and talent people showed on the stage! I really had a good time.”

SNIPPETS

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Sabahat Aslam (pictured, below), a Sales & Service Customer Service Officer in Multan, likes to transform everyday objects into something completely different. A while ago while making key chains for friends, she realized that she didn’t have anything to present them in. A brilliant idea struck her when she saw the boxes in which Replacement SIMs are packed.

These boxes are normally tagged with Telenor branded tape so she simply removed the tape, painted the boxes in different styles then applied different embellishments and, hey presto! The boxes were transformed into cute little gift boxes.

Green ideas

Waseem Ahmed Zahid is a regular at his local gym. After years of body building and fitness training, he finally decided to take his passion to the next level.

His first battleground was the recently held National Power-lifting Championship. With Pakistan’s former strongman and current national gold medalist Ather Kamran Butt as his trainer, Waseem managed to bag the 4th position after just a year’s training.

Power-lifting is a basic form of weight lifting. Training is in three disciplines: The Bench Press, The Dead Lift and The Squat. The maximum you have to complete is one rep.

A single repetition doesn’t sound like a big deal until you see 140 kilograms on either side of a barbell. Waseem works out five days a week, early in the morning. He attributes his mental strength, focus, concentration span, determination and goal achieving skills to his sport. He also thinks his schedule and commitment have improved his time management skills.

“This is an extremely hard sport and requires both physical and mental strength. You have to be determined and focused until the last minute before you lift those iron discs. I am hopeful that my passion for the game will help me improve my record next year to enable me to get a silver medal,” he says.

Heavy, heavy metalShe didn’t stop there. She found lots of used SIM jackets lying around in the S&SC too. Being the innovative person that she is, she decided to cover them with paint or paper then pasted and folded them to form different crafts.

With the help and encouragement of her team, she has been collecting and working on these customized pieces for a few months now. Even though the idea arose as a need, the inspiration to continue came from Telenor’s Go Green concept and the drive for a paperless environment. Another positive: The janitorial staff now have less cleaning to do!

PEOPLE

Breathe, you’re in a salt mine

A cure has yet to be discovered for asthma, so doctors stress on managing the

condition. One way to do this is through salt therapy, something few people are aware of. A place that offers this form of treatment is located near the salt mines in Khewra, Punjab. I decided to try it out.

Treatment at the Allergological Asthma Resort is based only on inhaling the salt ions in the air. By inhaling deeply, the saline air enters the lungs, neutralizes harmful bacteria and makes breathing easier for the patient.

No other medication is allowed, or even required, while undergoing the 10-day treatment as part of a 110-hour long course. The more you sleep the better as breathing gets deeper while sleeping and, hence, more salt ions enter the deeper portion of the lungs.

Currently, the 12-bed setup houses patients from across the country and abroad. The resort is approached through a tunnel which leads into a ward of six small rooms, softly lit, giving a soothing feeling.

Even the walls are made of salt bricks, providing an atmosphere for maximum salt intake. At one end is a TV lounge with comfortable seating and a colorful fountain. The internal exhaust system assists in cross ventilation, stimulating the movement of suspended salt crystals. The temperature is a comfortable 18 degrees Celsius constant throughout the year.

Khewra has the second largest salt mines in the world which attract tourists from across the globe. The 22 million ton salt reserve stretches to over 300 kilometers. 8

Desperate to get some relief from her chronic asthma, Mariam Malik decided to try out the salt therapy in Khewra’s salt mines.

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GET TO KNOW

What does Tameer Bank do?Tameer Microfinance Bank (TMB) was created address the needs of the unbanked. Financial exclusion is a major issue in Pakistan. Close to 82 percent of the population has no access to financial services. Tameer through it’s 102 locations provides loans, savings, life and health insurance and cash management services this segment. Tameer is rated A, A1 and provides higher than market deposit rates. I encourage all Telenor staff to consider Tameer when they are thinking of placing a deposit with a bank.

How is it important for Telenor Pakistan?The Telenor Tameer partnership is a win situation. Through Easypaisa we are changing the financial industry in Pakistan. In three years time we will have addressed the needs of up to 20 percent of the unbanked. Not only would we have changed people’s lives but done this in a financially sustainable manner.

What are its biggest challenges?Our biggest challenge is to achieve scale in an environment where due to inflation, power outages and other constraints the loss norm of the consumer and SME business are in double digits. Tameer disburses close to 13,000 loans a month. Over

the past two years our delinquent portfolio has not exceeded 1 percent. Our challenge is to maintain this ratio.

What are its immediate goals?Our immediate goals are to create solutions using the Easypaisa platform beyond the retail customer solutions. Large scale solutions for government to persons, payroll serves for large corporations, purchase and collection solutions will exponentially increase the ecosystem in which Easypaisa operates. A larger ecosystem means faster adaptability.

It is rare that one gets an opportunity to change the structure of an industry. Tameer and Telenor through Easypaisa have this opportunity. Within three years we will have created a larger network of service points, have more customers and conduct more transactions in the entire banking industry. In addition the Easypaisa model will have become the model of choice internationally.

The resort is at the fourth level. There are 13 levels of underground salt mines, totaling 17 levels of salt extraction tunnels. The idea of developing an asthma resort in the mines was an inspiration from Poland, which boasts of the largest salt mines in the world.

Apparently, spending 110 hours inside a cave, in the wilderness of Khewra village with no access to mobile communications or internet does seem hard but is definitely worth it. While there, I did not feel the need for any inhaler or other medication throughout the 10 day period. What continues to amaze me is the way natural salt helps in the treatment of asthma. Nature is so truly inspiring!

I strongly recommend those having asthma and breathing problems to try the salt therapy and to share their experience.

INSPIRE met Nadeem Hussain, President & CEO Tameer Microfinance Bank and asked him about Easypaisa, Tameer / Telenor partnership and everything in between.

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STRATEGY

Abracadabra, the Magic Box is here

With market maturity comes a change of focus. For mobile operators this means

moving from a customer acquisition focus to one of customer retention. And as two of the most common areas when trying to retain a customer are after-sales services and change of ownership, these services need to be accessible and conveniently available to customers.

For Telenor Pakistan, the realization came in early 2010 that less than 300 Telenor outlets provided after-sales services; most were based in urban areas. A large number of customers remained unreached.

The solution to the problem came in the form of a device called Magic Box. The first of its kind in Pakistan, the innovative solution has brought Telenor services closer to the customer’s door step. Magic Box is a small, portable multi-tasking box that uses Telenor’s EDGE based network to access

back-end systems in real time, thus becoming a fully-functional center for customer services.

When placed with a retailer, the Magic Box transforms the shop into a Sahulat Ghar (‘House offering convenience’).

Telenor, leveraging on its solid distribution muscle, has brought select retail shops on board to house the Magic Box device. Through this, a network of Sahulat Ghar in the country has been

established.

Why Sahulat Ghar?The aim of Sahulat

Ghar is to increase Telenor’s outreach to customers for services and

complex sales in areas where

Telenor Sales & Service Centers

and franchises are not easily reachable.

As the name suggests, Sahulat Ghar is a place where

customers can feel at ease and are able to receive a more

enriched retail experience as compared with a normal retailer.

Services currently being provided at Telenor Sahulat Ghar are:

• SIM Replacements• Change of ownership

• Choose your Number prepaid sales• Easy Paisa Services• Mobile Account Registrations• Postpaid Bill payments

Industry trendsetterTill now, 1,000 Sahulat Ghar have been established across the country since

launch in April 2010. Not only has this innovative idea been much appreciated by

customers but it has also become an industry trendsetter.

Mohammad Rahil Khan from the Sales & Distribution Planning team, who came up with the concept, says, “It was an amazing experience, a roller-coaster ride really. But coming up with the idea was relatively easy. The difficult part was convincing and selling the concept to the top management.”

What’s next?The journey of Sahulat Ghar doesn’t stop here. Staying focused on Telenor’s vision (“We’re here to help”) plans are already in motion to increase the number of Sahulat Ghar touch points across the country and offer even more services.

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ALUMNI CORNER

• Montreux(Switzerland),forits

amazingscenicbeautyandthe

GenevaLake

• NewYork,foritsnever-endingfun

• Istanbul,foritshistoryand

absolutelyfabulousmonumentsand

museums

• Singapore,foritsamazingcustomer

service,convenienceandcleanliness

• Lastbutnottheleast,Islamabad

(myhome),formychildhood

memories

Shoaib’s Top 5 Destinations

What are you doing currently?

I am using my ideas, filters, skills, watch lists, strengths, bookmarks, tags and intuition for another 20 million telecom subscriber base. The most interesting aspect of my work is looking at the business evolve first-hand, which I particularly enjoy. Seeing a project through its lifecycle is what I do. Along with this, I work with the business partners to establish segments preferences, develop the business plan, test it and execute it.

What were you doing at TP?

I worked as an Executive with the Business Intelligence department. The BI team supports the organization in gauging the actual performance against the forecast by developing applications, reporting solutions and analysis. As a BI member, I worked closely with cross-functional teams to propose solutions.

How has your work at TP added value to your current job?

I stayed at TP for 2.5 years – most of my overall professional life so far. TP developed me both professionally and personally into a mature individual. The company has smart people who have taught me to care about the quality of work and put value on time. Using these skills, I am now applying my accumulated knowledge to unearth segments.

A message you would like to share with your TP family?

If you are done with the “switch jobs every few years to get more money and wider experience” part of your career, and want to find a place where you can do good work and have influence over the company’s direction – stay with TP. Wherever you go, your new place will never be like this!

INSPIRE got in touch with Syeda Gul Zehra who used to work at Business Intelligence as an Executive. Although she’s moved on to newer pastures but she still thinks of Telenor as her home ground.

Shahryar Ibrahim Chaudhry, who was with Telenor Pakistan, is now working with NSN (Nokia-Siemens Networks). He tells INSPIRE about his current work and what he misses most about Telenor Pakistan.

Syeda Gul Zehra Shahryar Ibrahim Ch.

What are you doing currently?

I am working as an RF consultant with NSN for the EMTS Project in Abuja, Nigeria.

What were you doing at TP?

Pretty much the same thing! I was an RF engineer in the North team (Technical division). Helping the team to provide high quality network services in the North region was one of the tasks.

How has your work at TP added value to your current job?

TP was my first ever job, so everything I know today, I owe it to Telenor. I was lucky to join a team where everyone was always willing to train, share information and build trust in the new recruits. I really miss RF North!

A message you would like to share with your TP family?

By far, TP is the best place to work. It’s been two years since I left Telenor, and I still crave for the work environment TP provided. So enjoy it till you are there :)

What happened: We were in RHQ Lahore at the time. We wore official CWC t-shirts and painted our faces green.

Highlight of the day: For every hit or out, the crowd would cheer for the Pakistani team, party poppers would come into action. The floor looked more like a mini stadium.

Mariam Malik

COVER STORY

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Green FeverTelenor Pakistan stands tall and united!

The Cricket World Cup 2011 was a much-awaited event for everyone but the way Telenor Pakistan employees came together for the semi-final between Pakistan and India was in itself nothing short of a victory. The wave of unity and patriotism raged high and wide, much like the entire nation which came together in heart and spirit to celebrate the game and its moments. INSPIRE shares your moments as you tell us where you were on the day and the one highlight that you cannot forget.

Where we were: RHQ Karachi

Highlight of the day: The electrifying, fun-filled atmosphere of the match. There was not a single power supply breakdown, which was a highlight in itself! Not to forget, the first Indian wicket which fell after just 6 overs and Wahab Riaz’s bowling throughout. I mean, 5 wickets with only 46 runs on the board, is that good or is that good?

Wardah Khiyani

COVER STORY

Green FeverTelenor Pakistan stands tall and united!

The Cricket World Cup 2011 was a much-awaited event for everyone but the way Telenor Pakistan employees came together for the semi-final between Pakistan and India was in itself nothing short of a victory. The wave of unity and patriotism raged high and wide, much like the entire nation which came together in heart and spirit to celebrate the game and its moments. INSPIRE shares your moments as you tell us where you were on the day and the one highlight that you cannot forget.

Where I watched the match: In Thailand, dtac. I cancelled my dinner meeting and watched the match like a true patriot, and felt happy that back home we were enjoying a half day.

What I thought: I was very disappointed because we could have won. Nevertheless, we gave India a run for their money till the last minute despite all our bloopers.

Highlight of the day: Wahab Riaz’s bowling, one of a kind memory of the day!

Shoaib Baig

Our plan for the day: We planned to watch the complete match in Paris Plaza. Our colleagues gathered from the start of the match in Café 346 where we had an impressive setup for some serious watching.

Highlight of the day: Yuvraj Singh, the in-form batsman, was bowled out on the very first ball. The café erupted with everyone screaming at the top of their voices. We were confident we had the match then.

Moosa Abid Babar

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What I did: Watched the match along with my buddies as we danced to the beat of the dhol on every little victory and had a ball of a time.

Where I was: I was at the Bhitai Auditorium and watched the match on the big screen (RO Karachi) -- an awesome place for watching cricket.

Muhammad Abdullah Jamal

Where I was: Match day was engaged in CRD (Customer Relations Dept). Big screens in the café and food on the house made for some real party time. I saw the first innings in the office. It was a master blaster start from Sehwag. Second innings I saw with my family and we had some guests over. Match end brought us a broken heart and we made a pact that this would be the last match we would ever see. (However, this was not the first time such a pact had been made!)

Highlight of the day: Very emotional cheering at the fall of Sehwag’s wicket.

Tilal Ahmer

COVER STORY

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COVER STORY

Where we were: We watched the semi-final in RO Peshawar and took our pictures on the roof top.

Highlight of the day: Our unity. I saw for the first time that every single person was praying for our country. For the first time in my life I saw a true nation standing together. Amazing!

Jawad Khattak

Where we were: We decided to watch the semi-final together at the office and made special arrangements on the floor. Face painting, slogans, Pakistan team shirts were flowing all over the place.

Highlight of the day: The unity and togetherness we all felt on the day! Everyone participated and sat till the last ball was bowled and prayed for victory. The sense of being Pakistani prevailed throughout the day. It was a day to remember for a long, long time.

Financial Control department

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16

VOICE

The best time to rethink your strategy, they say, is when you’re on top of your game. And

that’s exactly what we at Djuice did.

For us, 6 million customers were just not enough. We wanted more. So we went to colleges, schools, and homes to try to understand what gets people going, what makes them tick.

What we found stunned us. Young Pakistanis are determined to achieve a better future. But they are hindered by the ills that surround them: By those cheating their way to better grades, by nepotism when looking for jobs and, for girls, sexual harassment, just about anywhere they

How we broke the silence:

Our KhamOshi Ka BOycOttgo. Any effort to bring about change is silenced.

So what became Djuice’s mission? To reactivate

their energy and to give young people hope. After months of presentations, debates and sleepless nights at the office, the

big day finally arrived.

On February 19, 2011, at Karachi’s Pearl-Continental Hotel, Pakistan’s youth saw the rebirth of a powerhouse brand, an edgy Djuice Pakistan. It wanted Pakistan’s youth to break their silence with Khamoshi ka Boycott.

As we stood on the stage amid loud applause and screams for a revolution from within, we realized that we had hit a nerve; we had become ‘change makers’. The revolution now had to become part of our daily lives. We knew that the brand would be the topic of many a conversation in the days and weeks to come.

But what we didn’t know was the waves the rebranding would create in the market. Djuice was talked about across the country from drawing rooms to cafes, from schools to colleges, from chai dhaabas to workshops and even -- rumor has it – in parliament.

It spread like wildfire, taking over blogs, status updates and SMS forwarded messages. We had no idea until a multiple Cannes award winner called Khamoshi ka Boycott the most socially relevant and bravest campaign he had seen in recent times.

It’s been one heck of a ride. The journey,

in the words of a team member, “was like running at 100 miles an hour and trying to do brain surgery at the same time”. It’s been fun but also satisfying to know that ours is the first brand to use the media to up the ante on problems that matter, and to challenge young people to start a revolution within.

1. Jahangir Khan. The best squash player of all time.2. Michael Schumacher. He represents the kind of commitment that is required for racing and F1.3. Tiger Woods. He turned golf into a sport. 4. Tamas Darnyi. The greatest medley swimmer – a true inspiration!5. Ferenc Puskas. Key member of the Mighty Magyars (Golden Team) and one of my favorites!

Gyorgy’s Top 5 sportsmen

CHIT CHAT

17

What are you talking about these days?

All my conversations are

about summer trends, what’s in and what’s not, lawn

brands and yes, sales!

Hira Ghazanfar

Still can’t get over the fact that I’m

married!

Ali Raza

Wardah Farooq Khiyani

3D Movie Theaters in Karachi! Good fun! A

very different experience as compared to conventional

theaters. A total ‘must try’!

Zeeshan Muhammad Khan

Trekking on Trail 3. Been doing that for a month!

Syed Muhammad Ali Bukhari

PR’s, PO’s, Accruals, Invoices!

Fatima Habib

The impending and much dreaded thesis for

my Master’s and why I don’t want to start working

on it.

Hassan Barlas

I should ideally be talking about Rules /Regulations, License Conditions and, yeah how can I forget The Famous 668 - SIM Verification issue. But I think it is more about how to hit a bulls-eye with my boss!

Afia Mahmood

Work! Too much work. And, with summer here, it’s time to take a vacation and head off to the cooler shores of Europe.

Shoaib Baig

The concept behind one of my favorite movies, Brave Heart

and how relevant it is to Pakistan’s current situation. I like people who

believe in self-reliance. Right now we -- especially the younger lot -- need to unite as a nation more than ever

before to stand up against the problems we are facing. If you

haven’t seen Brave Heart yet, you are missing out on something

huge. It’s epic!

Tilal Ahmer

Moving to Islamabad

and the high rents in the

city!

Ahsan Shamim

The movie ‘The Mechanic’.

Fezan Younis

Brazil 2014!

Ozair Dogar

Smart phones and the

digital revolution. I hope the telcos bring faster data access for these devices soon which will

really help unlock the power of these toys.

Rehan Lalani

Tense about my wedding and more so about my marriage.

Everyone, please pray!

Ahmed Mustafa Haq

The need for a youth revolution!

Arshia Javed

About change in my personal and professional life!

Sana Rizwani

Fitness regimes and how they don’t work at

all so bring on the mangoes and cake! Also Coke

Studio 4!

Faizan Agha

Talking about bringing a change,

a positive one!

POSTCARD

18

Murree Expressway

Murree in the background - Expressway after crossing Lower Topa First view of Muzaffarabad - Coming from Gari Habibullah

Manshera view point

Mansehra - Overlooking the mountains of Kaghan Valley Havelian - Bridge over River Daur

The motorcycle diariesRiding to Murree on twisting tree-lined roads, cool temperatures and soul-stirring scenery added a special glow to the last day. It was as much about feeling the wind in your hair, or in this case, helmets, and sun on your skin as about exploring deserted tunnels and traversing rickety suspension bridges.

“The idea of this adventure was never the destinations but the journey itself,” says Faraz. “With winding roads, brilliant weather and the roar of a 400 cc twin cam engine it was pure heaven. And I’ve just bought a map to explore new routes!”

Azure skies, brisk winds, a winding road and a purring bike, simple ingredients for the perfect

vacation. TP is home to a surprising number of bike enthusiasts. These desi Hell’s Angels are forever looking for an excuse to ride off into the sunset in a special communion with road, bike and wind.

Syed Faraz Shahid is one such enthusiast who had a temporary parting with his bike when he was relocated to Karachi. This spring the two reconnected.

With backpacks, helmets and camera, Faraz set off with his brother on a three-day, 400km biking trip straight from Islamabad Airport.

The first day saw them setting a fast pace going through Khanpur Dam, Havelian and Abbottabad with a stopover at Pakistan Military Academy to bunk for the night.

The next day they zoomed through Mansehra, Batrasi, and Garhi Habibullah ending the day waxing nostalgic at Muzaffarabad. “We saw the Muzaffarabad Fort, and the rivers Neelum and Kunhar merging into River Jhelum, and the house where I lived in the late 70’s as a child. Yes, I’m THAT old,” jokes Faraz.

THE 2-MINUTE INTERVIEW

19

Biggest adventure of your life…

To me, living in this part of the world is no less than an adventure in itself. Dining out with the family has also become an adventure in current times. What more can I ask for?

Biggest regret in life..

Being a Virgo, I trust almost anyone and everyone. This habit has brought me quite a lot of surprises and regrets. Yet I remain unable to change this about myself.

Workaholic?

Extremely! Ask my family.

If you were given a million dollars, how would you spend them?

I am not so impressed with the US currency anymore. Really, I am serious.

If you had the opportunity to settle down anywhere outside of Pakistan, where would it be and why?

I love my country! Though I have had several opportunities to settle abroad but I have never

considered them. I do admire Kuala Lumpur, Malaysia and I am extremely impressed with the way they have progressed during the last few decades.

Favorite Iqbal poem? Why?

Allama Iqbal has always been my biggest inspiration. I don’t remember how many times in my life I have read his premier works ‘Shikwa’ and ‘Jawab-e-Shikwa’. Yet with each reading, I derive a new meaning for myself.

Your favorite car (vintage and new)?

Mercedes Benz and BMW both are my favorites.

A hobby no one knows about?

That I can watch TV endlessly!

If you could be a gadget for a day, what would you be and why?

BlackBerry or an iPad, any of the two, for the ease and convenience they offer.

The one movie that made you laugh?

‘Lage Raho Munna Bhai’ and ‘3 Idiots’. Simply hilarious!

One thing that always impresses you…

Straight forward people! I like to be associated with genuine people who can say things to your face instead of acting weird about them.

Three words that best describe you…

Speed, Quality, Trust!

The one thing that drives you…

Every single morning I ask myself how I can contribute to the bigger picture in my organization. That’s what keeps me motivated.

If you could change something about TP, you would…

Add a few more Meeting and Silent Rooms in all our offices, and improve aesthetics of our workplace.

Mobile phones are...

A hot item to get snatched in some parts of Pakistan! Jokes apart, cell phones help you stay connected with work and family at the same time.

The defining moment of your life…

My three loving daughters! Since the day they became part of my life, I have never looked back.

Director Employee Services Muhammad Sajwani shares his love for the works of Iqbal and confesses to being a workaholic. Read on!

Abandoned tunnel next to River Jhelum on the way back from Muzaffarabad

First view of Muzaffarabad - Coming from Gari Habibullah

Sunset at River Daur - Havelian

Suspension bridge over River Jhelum on the way back from Muzaffarabad

Marketing smiles on their Away Day!

BITS & BYTES

20

TPL fans root for their favorites from the ground!

All Around TPEmployees working hard and having fu

n!

Customers services going green on candid camera!

Lady Killers!

Who can say it loud and clear? We can! Happy Mother’s Day everyone!

h2h goes with you wherever you are and we mean it literally

BITS & BYTES

21

TPL fans root for their favorites from the ground!

I love Telenor!

Three cheers for the winners! Hip, Hip Hurray!

Customers services going green on candid camera!

Lady Killers! Raise your hands for V-I-C-T-O-R-Y!Chilling out on the mountain top, we are far, far away from work!

Khuddar Pakistan gathers up for a hi five after a wheelchair distribution ceremony!

Summers arrive and the icecream fun begins! Yeehaa!

THE LAST WORD

Tech Byte

Recommended Reading

Where to eat?

Butler’s Chocolate Café, Plot 10C, 6th Commercial Lane, Phase V, DHA, Karachi

Ever wondered how different the front pages of different newspapers look every day? Take a look at Newseum (http://bit.ly/2xXBkO) that will show you 495 front pages from 50 different countries. Get to know how newspapers publish their stories and have a ball doing it.

www.gsmarena.com is the ultimate resource for GSM handset information. Compare specs bit by bit and stay updated on upcoming mobile handsets.

Thinking of taking up an online course? Check out Free Education Online (http://bit.ly/6FlkT ) for listed online courses and a knowledge base that is now just a click away.

If you think YouTube is the only site for free video sharing, think again. If you are a video lover, then

By Paulo Coelho, HarperCollins; 160 pages; $7.44The Warrior of Light‘The Warrior of Light’ was given to me as a gift by a very dear friend at a time when I needed perspective and spiritual guidance, which is exactly what I got out of the read. This book is an inspiring collection of short narratives. Coelho describes the qualities of a warrior as he reflects on the good and bad of human nature.

Throughout the book, the author does not talk about the warrior in literal terms. He draws a description of the warrior; some of it we already are, and some of it we should constantly aspire to be. The book is relevant to everyone. It talks about leadership, relationships, our personal struggles, faith, using emotions, commitment and

motivation. In short, Coelho has put together a guide on how we can all live our lives better. The Warrior is within each one of us. It is just a matter of introspecting and rectifying that can lead us toward the truth of the universe.One of my favorite quotes from the book is: “Some people spend their money freely and still grow richer. Others are cautious, and yet grow poorer. Be generous, and you will be prosperous. Help others, and you will be helped.” Definitely recommended if you like to soul search now and then.

– Arshia Javed

Butler’s Chocolate Café

Dining Out

your next stop should be www.blip.tv that offers upcoming videos. Also take a look at www.brightcove.com for a unique video experience.

– Muhammad Umar

22

What to order?

Their breakfast combos are quite a deal. If you’re going for the first time, you must try out their sandwiches. They are really good. And you shouldn’t miss the Apple Pie with Irish ice-cream. While you’re at it, don’t forget to try the chocolates. They are to die for!

What’s the damage?

Anything between Rs300 to Rs800 per person.

What’s your say?

The cafe’s ambience is more like a restaurant, and the vivid display of chocolates at the entrance gets you in the mood for some serious experimentation right away. I especially enjoy the breakfasts as they are their specialty and well priced too. If you want to grab a cup of frothy coffee and a heavenly bite of sweetness, then Butler’s is just what you need.

– Neelofer Naqvi

• BeingawitnesstoandaproudparticipantinthegrowthofTPfrompapersketchestothedynamicorganizationthatitistoday.• Thetimespentwithmyteam.• TPBusinessIntelligencemakingitsfootprintglobally.• TheCPBMcourseatLUMS.Makinglong-lastingbondsintheprocess!• ThenewsofmypromotionasDirectorBusinessIntelligencethatcameonmyweddingday!

Arslan’s Top 5 memories at TP

TOP UP

23

ANTSAUGUSTBARBECUEBASEBALLBEACHBEESBICYCLEBLUE SKYBOATINGBREEZECAMPING

FISHINGFLIESFLOWERSGARDENINGGOLFGREEN GRASSHATHIKINGHOLIDAYSHOTICE CREAM

JULYJUNEMOSQUITOESNO SCHOOLPICNICROLLER BLADESSANDALSSKATEBOARDSOCCERSOLSTICESPRINKLERS

SUNBURNSUNGLASSESSUNSCREENSUNSHINESUNTANSWEATSWIMMINGU V RAYSWASPSWATER FIGHTSWATERMELON

Find and circle all of the summer words that are hidden in the grid. The remaining letters spell an additional summer item.

Word Search

Play it again

• Air Supply – Making love out of nothing at all

I was not even born when this song was released but it is going to be on my playlist of favorite songs till I die.

• Abrar Ul Haq – Jutt chariya kachehri

Some people spend all of their life trying to become and look cool, others are born Punjabis!

• Vital Signs – Tum door thay When it comes to Pakistani

pop music, there is no comparison between Vital Signs and any other band.

• Metallica – The day that never comes Leads, drumming, lyrics and the vocals of this

number prove that even today Metallica are as awesome as they were 30 years ago when they began making music.

• Eminem & Lil Wayne – No love Continuous mind-blowing single-breath rap

of 91 seconds by Eminem. Its video is a must watch too. A song about pride, agony, aggression and revenge that summarizes that it is not about the size of the dog in the fight, but about the size of the fight in the dog.

Ahsan Mushtaq

Telenor Pakistan (Pvt) LimitedTel: 1 1 1 345 700inspire@telenor.com.pkhttps://wow.telenor.com

There is nothing I enjoy more than messing around with my canvas, paint brush, colors, clay and natural dry material.

All day long busy handling postpaid users’ queries and coordinating with multiple teams in Postpaid Backend Operations, the only thing that relaxes me when I’m home is my passion for my art work. My room, my paint brush, my canvas, my colors, wooden floor scattered with clay & stones, this is where I am most comfortable; this is what brings me all the joy in the world.

– Huma Akhlaq

My canvas is my world