Inspirato Credential 2016
Transcript of Inspirato Credential 2016
AGENDAMARKET TREND / OUR INSPIRATIONWHY INSPIRATO?CASES STUDY
INSPIRATO MEDIAIS LEADING PLATFORM THAT CONNECTSCREATOR &BRANDS &CONTENT TODIGITAL AUDIENCE
OUR CORE MISSION
NGA NGUYENCEO
BRYAN PELZCHAIRMAN
THUY MINHVP OF DIGITAL CONTENT
[SHORT FORM]
OUR MANAGEMENT TEAM
HUU TRONGVP OF CONTENT
[LONG FORM]
MARKET TREND / OUR INSPIRATION
Source: Nielsen Vietnam Cross-Platform insights 2015/2016
CONNECT WITH THE
“ALWAYS-ON” VIETNAMESE CONSUMER
MORE DIGITALMORE DEVICESMORE VIEWING
Source: Nielsen Vietnam Cross-Platform insights 2015/2016
WHAT ARE VIETNAMESE WATCHING?
WHO’S#1TVCHANNELINVIETNAM?
WHY INSPIRATO ?
WE ARE THE NEXT BIG THING
MPN(MULTI PLATFORM NETWORK)
BRANDSCREATORS MPN
DIGITAL AUDIENCE
WHAT WE DOWITH CREATORü MEDIA FUND
ü MULTI PLATFORM DISTRIBUTION
ü MONETIZATION
WITH BRANDü IN-VIDEO PLACEMENT & BRANDED SOLUTION
ü YOUTUBE / FACEBOOK PERFORMANCE MARKETING
ü VIDEO AD NETWORK VIA BLUESEED
ü SOCIAL MEDIA MANAGEMENT
WITH CREATOR
WHAT WE DO (CREATORS)BEST PARTNER / DISTRIBUTION / MONETIZATION
360 Distribution
We call ourselves MPN (Multi Platform Network) and unlike traditional MCN, we distribute our Online Video through ALL major platforms in Vietnam including but not limited to Online, Smart TV, and yes even Television.
Monetization
Creators know that it's nearly impossible to make profit just from YouTube views.
We have multiple proven method to help Creators maximize their Online Video revenue opportunity.
Media Fund
We utilize our Media Fund in 3 different ways:
1. We make equity investment in Creator's company
2. We invest in Creator's content through co-production
3. We license Creator's content
Sitcom5SONLINE
Total views: 123,570,589Monthly views: 25,535,110Subcribers: 270,344
Followers: 1,306,473
CREATOR/Media Fund
TARGET AUDIENCEMPNAge group13-1718-2425-3435-4445-5455-6465+
6,9%30%18%5,1%1,3%0,3%0,4%
62%Agegroup13-1718-2425-3435-4445-5455-6465+
38%5,8%21%7,1%3,6%0,7%0,1%0,2%
CREATOR/Media Fund
Total views: 22,375,659Monthly views: 1,250,510Subcribers: 80,652
Followers: 48,649
TARGET AUDIENCE
TalkshowNHỮNG KẺ LẮM LỜI
Agegroup13-1718-2425-3435-4445-5455-6465+
7,1%37%11%1,7%0,6%0,1%0,2%
Age group13-1718-2425-3435-4445-5455-6465+
4,3%24%11%2%0,8%0,3%0,3%
42% 58%
MPN
CREATOR/Media Fund
CHÀNGTRAINGỌTNGÀO
MPN
Total views: 207,081 Monthly views: 79,243Subcribers: 2000
Followers: 73,091
TARGET AUDIENCEAge group13-1718-2425-3435-4445-5455-6465+
Agegroup13-1718-2425-3435-4445-5455-6465+
5,5%28%14%3,6%1%0,2%0,3%
6%28%9,9%2,8%0,6%0,1%0,1%
52% 48%
CREATOR/Media Fund
PHỐHÀNGĂN
Total views: 23,399Monthly views: 22,831Subcribers: 342
Followers: 449,049
TARGET AUDIENCE59% 41%Age group
13-1718-2425-3435-4445-5455-6465+
Agegroup13-1718-2425-3435-4445-5455-6465+
5,5%22%20%8,1%2,2%1,1%0,4%
6,7%20%7,7%4,2%2,5%0,6%0,2%
MPN
CREATOR/Media Fund
CHUYỆNKỂBÉNGHE
TARGET AUDIENCE
Total views: 15,204,403Monthly views: 3,331,855Subcribers: 13,021
Followers: 11,603
Age group13-1718-2425-3435-4445-5455-6465+
Agegroup13-1718-2425-3435-4445-5455-6465+
3,4%8,4%25%17%2,5%0,8%0,6%
4%7,4%20%9,3%1,1%0,4%0,4%
58% 42%
MPN
WITH BRANDS
BRANDED VIDEO SOLUTIONS
- Product Placement- Brand mention- Product Preview- Social Sharing- Sponsor content- Integrated Series
CONTENT DISTRIBUTION
- TV- Digital
(Youtube/Facebook/HDViet/HDOonline/NCT…
- Smart TV – Flix
ROI (Best ROI for digital video campaign)
- Views- Share- Media Planning- Video Adnetwork- Youtube Ads- Google ads- Facebook ads
CONNECTED POPULAR PERSONALITIES TO BRAND FOR
PERFORMANCE MARKETING
PERFORMANCE MARKETING
0
75000000
150000000
225000000
300000000
HCMC HANOI OTHERS TOTAL
COMPLETED VIEW
250MVIEWS SERVED IN 6 MONTHS
WHAT WE DO
WHAT WE DOIN-VIDEO PLACEMENT & BRANDED SOLUTION
PLACEMENT/SPONSORSHIP
WHAT WE DO
CUSTOM DIGITAL/VIRAL VIDEO
IN-VIDEO PLACEMENT & BRANDED SOLUTION
WHAT WE DOSOCIAL MEDIA MANAGEMENT
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
Herbalife 5SOnline PhụNữOnline Nhữngkẻlắmlời TotalFan
6MTOTAL FAN
WHAT WE DOSOCIAL MEDIA MANAGEMENT
WHAT WE DOBLUESEED ADNETWORK
#1 LOCAL NETWORK ACCORDING TO COMSORE
Showcasehere:showcase.blueseed.tv
Showcasehere:showcase.blueseed.tv
SUMMARY OF WHY BRANDS SHOULD COME WITH US
BRANDSCREATORMPN
DIGITAL AUDIENCE
WITH OVER 1 BILLION VIEWS AND COUNTING, OUR VIDEO CONTENT RESONATES WITH OUR TARGET AUDIENCE: 14-25 Y.O.
WE PROVIDE RELEVANT DIGITAL VIDEO PLATFORM REACHING THE RIGHT AUDIENCE WITH BEST ROI…LESS THAN 5 IN VIETNAM AND WE’RE ARGUABLY THE BEST
WITH 5.8 MILLION AUDIENCE AND COUNTING WE HAVE CAPTIVE AUDIENCE WE CAN TAP INTO
SOME OF OUR HAPPY CLIENTS
THANK YOU
INSPIRATOMEDIA
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