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w h o w e a r e2012

w h a t i s I N s i t e ?Interview Outfit Makeover•

Backstage with Local Band •Morningbell

Valentine’s Dates on a Budget•

The Burger Tour of Gainesville•

Behind the Scenes at the •Hippodrome Theatre

Gator Baseball Player Primer•

The Best Pools in Town•

Q&As with Zach Galifanakis, •Emma Stone, Robert Pattinson, Blake Lively and more

Where to Find Craft Beer•

We Road Test the Tesla Roadster•

The Football Player Workout•

The Best Waterproof Makeup•

Thrifty Fashion Photoshoot•

Drinking on a Diet•

Summer Music Festival Cheat-•Sheet

Local Trend: Parkour•

True Story: “I was a Pan Am •Stewardess”

INsite is the #1 source for entertainment in Gainesville, Florida. INsite’s unique blend of local events, features, reviews and photos grabs the attention of a primarily 18 to 34 demographic on a monthly, weekly and even daily basis.

Our print distribution blankets both the city’s permanent population and the University of Florida and Santa Fe College (more than 70,000 students). Each issue provides the best of what to do in Gainesville (including a restaurant guide, concert listings, nightlife specials and in-depth local profiles) plus national celebrity interviews, movie recommendations and CD reviews—and the ever-popular “Going Out” photos.

For our advertisers, we are an economical and easy means of reaching a lucrative market.

w h y a d v e r t i s e ?

e d i t o r i a l c o n t e n t

INsite is the trusted authority on what to do and where to go in Gainesville. Advertising in INsite gets the attention of residents, visitors and students. INsite’s advertisers are our partners, and in addition to a monthly ad, advertisers enjoy the perks of editorial support through the monthly print magazine, on INsite’s website and blog, and through our many social media platforms. We work with advertisers to attract reader attention to their business, whether that means highlighting a special in our restaurant section, featuring an event in our events recommendations, hosting a contest or giveaway, or even sponsoring a key event. There’s no other resource like it.

c e l e b r i t y i n t e r v i e w s : Personal interviews with today’s hottest stars of film, television and music. INsite has access to the biggest national celebrities.

c o m m u n i t y s p o t l i g h t s : We interview local DJs, bartenders, servers, managers and owners, elected officials, musicians and athletes … basically, the “who’s who” of Gainesville.

p a r t y p i c t u r e s : We have hundreds of pictures in our “Going Out” section, capturing our readers eating, drinking and having a good time.

f a s h i o n , f i t n e s s a n d b e a u t y : Local and national clothing and beauty features, exclusive workouts and fitness advice.

f a c e s i n t h e c r o w d : Photos and comments from readers answering different, fun questions every month.

o d d s a n d e n d s : We offer humor, news and a variety of other entertaining (yet non-offensive) features each month, from games and puzzles to horoscopes. Plus, on the bottom of each page, you’ll find trivia to make you think.

s p e c i a l t h e m e d e d i t i o n s : INsite offers special sections such as The 20 Most Interesting People in Gainesville, the Annual Restaurant Guide and the Back-to-School edition.

r e s t a u r a n t g u i d e : Listings of all restaurants in town (including address, phone number and a description). The section also includes reviews, a map, a guide to late-night dining and more.

r e n t e r ’ s g u i d e : Advice on selecting an apartment, choosing roommates and setting up utilities, along with maps and charts for apartment amenities. This guide is an invaluable resource (can be published April, July, December and in the Gainesville Survival Guide).

r e s o u r c e s

e v e n t s c a l e n d a r : The most complete guide to live music, performances, art exhibits, theater, film and more. If it’s happening in Gainesville, this will tell you.

n i g h t l i f e c a l e n d a r : INsite’s “Nightlife” section has the most comprehensive list of happy hour and drink specials in town.

c a l e n d a r s

n o w t o u r i n g : A list of local and national bands coming to Gainesville and surrounding cities, plus reviews of recent shows.

r e v i e w s : INsite reviews a variety of music, movies, video games and video releases every month, in addition to local restaurant reviews.

e n t e r t a i n m e n t

i n t e r v i e w s / s p o t l i g h t s

p i c t u r e p e r f e c t

o t h e r f e a t u r e s

o u r r e a d e r s2012

w h o t h e y a r e

w h a t t h e y d o

w h a t t h e y p u r c h a s e

g e n d e r : Nearly two-thirds of INsite readers are female.

a g e : While more than half of our readers are between the age of 21 and 29, one-third of our readers are over the age of 30.

e d u c a t i o n : More than 90% of INsite readers have been to college.

h o m e l i f e : More than 75% of INsite readers rent their current home. what our clients

thi

nk

... I r ead INs i t e cove r- t o -cove r eve r y

mon t h—i t r ea l l y has eve r y th ing, and no t t he same s tu f f you see a l l t he t i me. I r un one ad a

mon t h , and i t ’s i n INs i t e .”

— Bert G i llOw ner and Execu t i ve Che f,

M i l d r ed ’s B i g C i t y Food , New Dea l Ca fé ,

B l ue G i l l Qua l i t y Foods

“

INsite readers care about fitness; nearly half of our readers

exercise two or more times a week.

INsite readers enjoy restaurants; more than 60% of our readers

frequent sit-down restraunts once a week or more. Nearly two-thirds

of our readers order take-out or delivery once a week or more.

INsite readers go out; more than half of our readers

frequent bars or nightclubs at least once a week, with more than one-third going out two

or more times a week.

INsite readers are plugged in; more than two-thirds

of our readers spend more than three hours online

daily, with 20% surfing the web six hours or more.

6 0 %Sixty percent of INsite readers purchase

clothing one or more times a month.

4 8 %Nearly half of INsite readers spend more

than $100 a month on entertainment.

$ 2 0 0 +More than one-fourth of INsite readers spend

more than $200 a month on dining out.

2 5 %More than one-fourth of our readers plan to purchase home goods, electronics, books

and music within the next few months.

$ 5 0 0 +INsite readers spend upwards of

$500 a month on housing.

*Survey from 2012.

h o m e d e l i v e r y r e s i d e n c e h a l l s / d o r m s : INsite is available in prominent locations in all on-campus housing areas.

f r a t e r n i t i e s / s o r o r i t i e s : All Greek organizations receive copies for their members and pledges.

a p a r t m e n t c o m p l e x e s : INsite is distributed to all student oriented apartment complexes.

o n c a m p u su f c a m p u s : INsite is hand delivered to major traffic areas on the main campus including dining facilities and the student union aswell as the graduate schools (including the law school and medical schools).

s a n t a f e c o l l e g e : INsite is hand delivered to the busy areas on the SFC campus.

a r o u n d t o w nb u s i n e s s l o c a t i o n s : INsite is distributed at busy locations around town, including restaurants and cafés, clubs and bars, music and video stores, salons and other high traffic shops.

m a l l s a n d s t r i p m a l l s : INsite has distribution points in all major malls and strip mall areas.

w

h a t ou

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nts think...

INs i t e magaz ine does a g rea t j ob o f l e t t i ng t he com mun i t y know

a bou t upcoming e ven t s , i nc lud ing p u b l i c p rog rams and exh ib i t s a t t he F l o r i da Museum o f Na tu ra l H i s t o r y. The museum a lways app rec i a t es be ing f ea tu red i n t he magaz ine and the a nnua l Su r v i vo r ’s Gu i de.”

—Paul ramey, F lo r i da Museum o f

Na tu ra l H i s t o r y

“

A major factor fueling INsite’s remarkable growth is its strong distribution network.

Our distribution list includes:

148 Restaurants, Bars, Coffee Shops & Clubs

120 Stores, Salons, Gyms & Golf Courses

115 Apartment Buildings, Greek Houses & Dorms

28 Auto Sales & Service

14 Medical & Veterinary Offices & Hospitals

12 Libraries & Attractions

9 Insurance, Accounting, Law & Other Professional Offices

6 Hotels & B&B’s

6 UF & Santa Fe Offices

4 Real Estate Offices

4 Banks, Credit Unions & Mortgage Company Offices

4 City, County & State Offices

w h e r e t o f i n d u s2012

d i s t r i b u t i o n

9 3 %of INsite readers believe it’s

important to shop locally.

5 1 %of INsite readers pick up our

magazine every month. Nearly 30% of our readers pick it up

every other month.

4 8 %of INsite readers share their copy of INsite with at least

one friend.

5 6 %of INsite readers pick up our magazine looking for

restaurant reviews.

7 0 %of INsite readers visit our

web site and blog looking for upcoming events.

INsite hand-delivers magazines to more than 600 different distribution centers each month to ensure full market saturation. Our readers get their monthly INsite either at home, on campus, in the bookstores, at local shops, restaurants or cafés. With this overlapping distribution method, readers are sure to have access to the information they want every month.

600m ore than loca t i ons

6 0 %of our readers say they frequent

the businesses that advertise in INsite.