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Insights On Purpose-Driven

Entrepreneurship

This presentation consists of highlights from the interview with Moe Abdou,

founder & host of 33voices®.

Jake Kloberdanz is the CEO and Founder at ONEHOPE, founder of ONEHOPE Founda-tion and Partner at Booshaka. ONEHOPE is a social enterprise that integrates causes into products and services to make a social impact. ONEHOPE has quickly become one of the

most recognizable cause brands due to the success of our cornerstone product, ONE-HOPE Wine. Produced in partnership with Rob Mondavi, Jr., our award winning portfolio

makes an impact with every bottle sold by donating HALF of the profits to partner causes. Today, ONEHOPE consists of the following products and experiences:ONEHOPE Wine,

ONEHOPE Coffee & Tea, viaONEHOPE, and ONEHOPE Weddings.

Jake Kloberdanz@jakekloberdanz

CEO and Founder at ONEHOPE

OneHope Wine = Award winning wines + Far reaching impact + Extraordinary team

Insight #1

Insight #2

People will go to great length to support a cause that gives them a voice.

Ask for their opinion, not their money and you’ll win them over.

Insight #3

Jake Kloberdanz:

Insight #3

Jake Kloberdanz:On Leadership | It’s a leader’s responsibility to understand people and respect that each lives

in her own perception of reality, not yours.

Insight #3

Jake Kloberdanz:On Culture | Enduring organizations are

built on meritocracy, not seniority - recognize it, communicate it and honor it.

Insight #3

Jake Kloberdanz:On Partnership | Be humble, especially

when seeking a more established partner. Be grateful for everything and entitled to nothing.

Insight #4

Talent wants to work long hours for an inspiring mission, not a traditional

company. Recruit for a purpose.

Insight #5

Jake Kloberdanz:

Insight #5

Jake Kloberdanz: On Living | Living in the space between fear and excitement reminds you that a

day wasted is an opportunity lost to reinvent yourself and your company.

Insight #5

Jake Kloberdanz: On Fear | Separate yourself from fear, for it’s

temporary and will always work itself out.

Insight #5

Jake Kloberdanz: On Relationships | The best relationships

are where both parties gain & work together. Align incentives accordingly.

Insight #5

Jake Kloberdanz: On Entrepreneurship | Expect the

unexpected and stay true to your mission.

Insight #6

OneHope is:

Insight #6

OneHope is:Award winning wines

Insight #6

OneHope is:Social impact coffee

Insight #6

OneHope is:Cause entrepreneurs

Insight #6

OneHope is:Weddings

Insight #6

OneHope is:Far reaching impact

Reflect — If choosing between the same product, would you buy a product to support the company

or the one that supports a cause?

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Presentation created by Chase Jennings

Insights by Moe Abdou