Insight family space, Graham Cadle
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Graham Cadle
Director of customer services and communications
London Borough of Croydon
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The Croydon context
40% BME background - forecast to rise to 50%(+)
by 2026
100 languages and 3 main religions
30% Community Perspectives, 22% Secure
Suburbia (MOSAIC)
43,000 of school age – London’s largest
With 70 births per 1,000 women, fertility rates in
Croydon are above average
Births have risen to more than 5,000 per year and
are likely to continue to rise
1,000+ looked after children – 2/3rds are asylum
seekers
45% of births are to mothers not born in the UK
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The Initial Total Place PilotImproving children’s health and wellbeing:
conception to 7 year old
Building on a strong LSP
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Understanding the underlying issues
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Feeding into our total place propositions
Toolkit for use in each proposition development – 13 principles
Training workshops and support Intro to ethnography and co-design Interview skills creating a user engagement plan Integrating research with service design
Building service and corporate skills for further projects
Feeding appropriate links into other services (older people, street services)
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Phase 2 – taking our web proposition forward
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Critical that staff were involved too
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Co-design
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4 strands of co-design
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