DARK CLOUDSRAYS OF LIGHTThese are stormy times in higher education. There are the challenges of the shrinking enrollment pool...MOOCs and other non-traditional delivery system models...Predatory pricing patterns...Brand differentiation hurdles...Questionable worthiness of a college degree...Increasing tuition costs coupled with  dwindling financial aid...The strain of the career placement value proposition...And on and on. 

More than ever, experience matters.More than ever, experience matters.

From our president’s 21-plus years on a college board; eight years on an alumni board including two as president; 42 years working on various college projects in marketing, advertising and public relations; decades of experience as founder of a 36-year-old advertising agency...to our highly talented team’s sterling work with more than a dozen colleges and universities...we are ideally positioned to help higher education institutions at all levels of communications.

BEHIND EVERY STORM CLOUD WAITS A BLUE SKYBy definition, “turbulence” suggests events spinning out of control.Without timely, expert intervention, turbulence can tear straight through admission levels and revenues and threaten survivability itself. 

We’ve weathered storms.

We can better define your brand, provide a well-delineated strategic path,develop a customized approach that will resonate with prospective college applicants and parents, and offer an effective development marketing applicants and parents, and offer an effective development marketing model that will stimulate your alumni and encourage financial participation.

ONLY A PROFESSIONAL CREWCAN NAVIGATE THESEROUGH SEASWe, like you, have seen the dramatic changes that are occurring in highereducation. We have also observed the typical college marketing resources – in-house communications department, “specialized” college/university advertising agencies, design studios, and consultants – are ill-equipped to offer serious guidance and provide meaningful expertise in today’s new world. 

Beyond the capabilities of past safe-harbor resources.Beyond the capabilities of past safe-harbor resources.

Previous resources won’t work. Their cookie-cutter approach cannot offeryour college the crucial individualized attention necessary to develop and populate your brand.

WAYPOINT Our agency is ideally positioned to assist small to medium-sizedinstitutions with an undergraduate enrollment of one thousand to eight thousand students. Our professional guidance will help clarify your identity, find your market niche in higher education, and efficiently promote to your various audiences. 

Spot on the first time.

We can provide an analysis of your internal marketing processes as well.We can provide an analysis of your internal marketing processes as well.Help you structure a more efficient centralized marketing department. Identify what is important and what is superfluous in your present operation.

BIGGER STORMS ON THE HORIZONWith one-third of all colleges and universities presently on an unsustainable fiscal path and another 28 percent at risk of slippinginto similar straits, how does that affect the marketplace? Is government outcome intervention just around the corner? 

Battening down the hatches and riding this out is not an option.

Our years of higher education experience and knowledge coupled withyears of leading edge advertising experience means we can develop and years of leading edge advertising experience means we can develop and execute very effective programs in short order that will give your institution the competitive advantage it needs to grow and prosper.

SET SAILS FOR SUCCESS There is sunlight. You just need a partner to help you set the course andsteer your institution to a brighter future. 

Results matter.

We’re measured on outcomes, too, and have been for over 35 years. We’re comfortable with that, because no matter how hostile the environment, we’re two steps ahead of the storm. Marketing into the headwind requires a partner with the proven ability to grasp the challenge, craft the strategy, a partner with the proven ability to grasp the challenge, craft the strategy, and execute the plan cost effectively and with close-hauled efficiency. So call us. We would welcome the opportunity to discuss the possibilities.

WE WOULD LOVE TO HEAR FROM YOU

CAMPBELL, HARRINGTON & BREARADVERTISING AGENCY

352 West Market St., York, PA 17401 • 717.846.2947 • Email: web@chbadv.com