Insight 2 Eyesight: Get in Clients’ Eyesight by Getting

Clients’ InsightRohan McClymont

Content Marketing and Strategic Application Professional

“It’s not just doing something, that m

atters; its doing

something that m

atters” – R. McClym

ont

Why Insight 2 Eyesight?

Getting Clients In sight is not GREAT use of Client Insight!

… Using Insight to catch Clients EYESIGHT

…Is the GREATEST use of INSIGHT!!!

…you want customers to SEE YOU!!! Not Just YOU

see them!!!!!

Customer: “Yes! All I need in sight!”

Sales Manager: “Being her favourite was all insight!”

New Business and Product Managers: “Win-Win! Yeah! Alright!”

Customers always have unmet needs for 2 major reasons:

1. Needs arise frequently, requiring something better, different, customized.

2. Quality of Service from other businesses require improvements… or shutdown

Sales Manager: “What attracts customers to our business?” Sales Rep: “That’s on a ‘need to know basis’ “Sales Manager: “Great answer!”

Customer unmet needs offer great insights into what is missing…and WHY!

Answering ‘WHY’ customers have unmet needs is beginning to know ‘HOW’ to meet ‘WHAT’ those needs are – and keep doing so!

Insights make sure you are giving more value in price and content, than gaining profits and customer discontent.

After all…which brings greater returns…

…the ONE-TIME or the RETURNING customers?

“Repeat Customers

bring the greatest

Returns in

Consumers!”

“Your company’s Return on Investment is tied to customers’ Return on

Interest!”

Insight is hidden or in plain sight.

Its knowing when customers are being wronged and you have what is right…

…the gift of giving more to customers, because you see what they need.

And… What Customers NEED…

… Is understanding and innovation to meet unmet NEEDS!

Innovation that will excite… Because it comes from great insight!

For great Customer Retention…Gain Insights…that Incite…Intervention!!!

Good customer insights lead to interactive, solution-based

product/service delivery that bridges the gap between

companies and customers…Customer Needs Company

Insights

Information becomes insight that makes Customer interactions with

products and services designed to be interventions - leading to

higher Customer retention:

•Service/Product: Describes an interactive, Problem-solving solution for Client

•Problem-solving: Achieved when Client acquires Product as solution

•Company: realizes unmet needs of Customer and implements Product/Service

•Customer: Knows what issue is, and needs information on solution

Information Insights

Interactions

Intervention

“When you see fit only to make a difference, you will be remembered with deference” Rohan McClymont