Always On, Always Augmented

AR in Marketing – Best Practice Workshop

Augmented Reality Marketing

1) Why AR?

• Does AR further the experience or overcomplicate it?

• Does AR enhance or deter the UI/UX?• What are the boundaries to access?• Is there a similar option with equal reward?

Finding a strong value proposition for AR

Augmented Reality Marketing

2) The addition of AR doesn’t mean you’re magically immune to traditional rules of Marketing

• Have a plan!• Know your audience• Know your goal• Optimize your media channels• Get your partner on board (agency/developer….)

Lego Digital Box

The 2014 IKEA Catalog App

The sequel to the most successful branded app of 2012

Utilizes next-generation SLAM tracking to place and scale furniture in home, easily and conveniently

Influences and educates purchasing decision while driving massive brand awareness

Mitsubishi Electric HVAC Visualization

Audi A1/A3 eKurzinfo Interactive Manual

Recognizes over 300 Individual Elements

Nominated for a 2013 Global Mobile Award for Best Solution - Automotive

The Latest 2-D and 3-D AR Tracking Technology

Instantly detects and returns information on signs and symbols in the vehicle

HP Printer Maintenance

Metaio SDK

Develop native AR Apps for iOS, Android and PC (Windows)

Most advanced object recognition technology for 2D and 3D ObjectsSLAM and Visual Search technology

Powerful 3D Rendering engine included, in addition to Plugin for Unity3D

Metaio Creator

Easy Creation of AR experiences and AR apps

Connect your 3D content, videos, audios, and webpages with any form for print or 3D object

No Development neededPublish your AR campaign within minutes

Integrated analytics help you to measure the success of your AR campaign

AR-Browser App

The Most Advanced Augmented Reality Browser

Discover deals and great places in your surrounding

Scan products, labels, magazine pages and other AR-enabled objects to get further information and experience great AR contents

Deployment of AR

Augmented Reality Marketing: Conclusion

• User Experience is key

• Find the right distribution channels

• Content should be relevant to audience

• If it feels like a gimmick, it is a gimmick

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