INSIDE THIS ISSUE newsletter.pdf · Nov = $1 Ice Creams Dec = Helova Fudge product launch (TBC) Jan...
Transcript of INSIDE THIS ISSUE newsletter.pdf · Nov = $1 Ice Creams Dec = Helova Fudge product launch (TBC) Jan...
13th August, 2014
Volume 2, Issue 11
Night ‘n Day Foodstores
INSIDE THIS ISSUE
Message from CEO…….......2
Ideas from Franchisees…….3
Marketing Activity…......…….4
Operations.………..……..…..7
Accounts…………….………..9
Giving and Riddle………….10
“The optimist is wrong
as often as the
pessimist but they have
a lot more fun”
2
MESSAGE FROM THE CEO
The massive amount of work that is needed for conference is underway. What is clear is that
the Thursday workshops will cover a significant amount of detail and provide the expressed
requirement for Franchisees to interact and ask detailed questions. The schedule for the
Thursday will be circulated early next week. The six weeks leading up to conference are al-
ways extremely busy with the team analysing data, preparing information and writing their
presentations.
The office has had a number of changes in the last month. After a sustained period of limited
personnel changes we have had a number of movements. Three of those leaving (Emma—
Real Estate, Alanna—Midwife, Toni—Maternity leave) are undertaking significant career
changes and we wish them all the best. We will circulate a full list in due course.
The “It’s a Tuesday Thing” will be getting a rest and Bronson has included some information
about what is coming up next in National Marketing. I encourage your feedback as some of
the changes are a direct response to Franchisees voicing their concerns early and in a posi-
tive manner. Feedback back your thoughts to either Bronson or myself as we will be finalising
the strategy and presenting the detail at conference.
Internally we are excited about the projects we currently have on the go. With conference so
close it is logical that we disclose the detail around those projects at that point but you can
rest assured the team is working hard on some positive ideas and concepts for the group.
Keep up the good work in stores. Sales continue to be strong across the group and it is pleas-
ing to see those sales resulting in better bottom lines.
Tony Allison
IDEAS FROM FRANCHISEES
“It’s a new thing” Signs
Collin of Queenstown came up with the idea that we do not have any signage promoting newly re-
leased products, so we had the below made up. These come both as a sticker to place on fridges and
cards to place on shelves in front of grocery items etc. If you would like to order some please contact
Bronson and these will be charged to your local account.
3
MARKETING ACTIVITY
Marketing Strategy Sept 2014 – Sept 2015
Much planning has gone into the next 12 month marketing plan which entails a withdrawal from our
Tuesday specials until November. This is to clear the way for other possible national campaigns
such as added value business collaborations and to promote new Night ‘n Day products.
The 12 month national plan is the following:
Sept = Coca Cola Luge promotion
Oct = Collaboration month (TBC)
Nov = $1 Ice Creams
Dec = Helova Fudge product launch (TBC)
Jan = $1 Slushies'
Feb = Tuesday special (TBC)
March = $2 Sundaes
April = $2 Milkshakes
May $1 Hot Dogs
June = $2 Coffees
July = Get Lucky 24/7
August = Rest Month or a NND new product release (TBC)
It is planned that the months August, Sept, Oct, Dec in 2015 to be used as clear space.
Further details around these will be released prior and at conference.
September Luge Promotion
Next month we are helping our good friends out at
Coca Cola by doing a competition in which entrants
need to purchase any 2 x Lift Plus or Mother energy
drinks to be in the draw to win a trip for 4 people to
either Queenstown or Rotorua.
Each store will receive the usual posters and coreflute
they normally would when doing the Night ‘n Day
Tuesday deals plus an entry box and entry forms. A
promotional brief will be sent to all stores within the
next week or so.
4
MARKETING ACTIVITY. . .
$1 Lasagne
The Lasagne promotion we believe to be another success. The feedback was that it significant number
of customers took the opportunity to try out a Lasagne for the first time. This in turn should create addi-
tional lasagne fans going forward thus increasing sales in this area.
Sales results of the $1 Lasagne were as follows:
Comparison between July 2013 and July 2014 sales
We had a total sale increase of 24,889 lasagne compared to July 2013
$2 Coffees – August promotion
So far most stores who have given feedback at least double or tripled their Hot Drink sales last week.
As awareness continues to grow I expect all stores to be even busier for the duration until completion.
For now I would be very interested to know how many “our bad” voucher your store had to give out if
any?
Date Sales Quantities
1st July 4,775
8th July 5,237
15th July 5,196
22nd July 5,303
29th July 4,799
Total 25,310
Month Sales Quantities
Total Lasagne sales for the month July 2014 32,395
Total Lasagne sales for the month July 2013 7506
5
MARKETING ACTIVITY. . .
Eftpos Screen display
In the next couple months all stores with the latest Eftpos machines screen display will include
the below Night ‘n Day logo.
Entertainment Book
We are considering advertising Night ‘n Day in the entertainment book/apps next year through-
out the country. As the book is FREE to advertise in I will be placing up to 3 different deals in
their which will need to be either a buy 1 get 1 free or a 25% off as those are the only two op-
tions.
For your information this membership is still being sold as the current edition does not expire
until June 2015. Below are this year’s sales results to date:
12k - Auckland Including Waiheke Island, Whangarei and Bay of Islands
8k - Waikato Bay of Plenty Including Hamilton, Tauranga, Taupo, Rotorua, Coroman-
del, Peninsula
10K - Wellington Including Greater Wellington, Kapiti Coast, Wairarapa, Palmerston
North
15K - Christchurch, Canterbury and Nelson Including Timaru, Mackenzie Country,
Marlborough, Tasman
8K - Dunedin, Invercargill and Queenstown Including Otago and Southland
If you have any ideas as to what you think would be a good idea to advertise in the book I would
love to hear them.
Bronson
6
OPERATIONS
Wastage
Any wastage sheets must be on compliant forms as the data entry entails considerable resource. The
data entry is inputted as a cost price which is either calculated off prices lists, or estimated at half the
retail price, therefore the data entry sheet must run in conjunction with the store wastage sheet.
New store wastage sheets are currently being worked on, which incorporates the products sold by
sites over a two month period, and there will be an area where additional products can be added and
printed at site, so as any individual site additions will not interfere or change the initial layout creating
inconsistencies with the data entry, although at the same time, the product does not have to be manu-
ally added onto the sheets at the store level.
As the graphs and results are dependent on compliant forms, and the departments and sub depart-
ments of products.
There will be more information regarding the new sheets at a later date on an individual basis.
Any queries on wastage sheets, please contact Lynne at [email protected].
7
OPERATIONS. . .
8
Accounts
ACC Payment Options
One way to manage your cash flows for ACC is to register on a payment plan rather than paying the
full amount in one hit.
There are various options and periods of time that you can arrange payment, and as long as you stay
under the 6 months it is fee-free.
See below for options. You should contact ACC directly if you wish to set this up
If you have any queries, feel free to contract me
Jessica Campbell
9
Accounts
Cabinet announced (on Tuesday August 5th
) for the 2015/16 levy year that:
The average Work Levy, paid by employers and self-employed people, will decrease 5% from
$0.95 to $0.90 per $100 of liable earnings.
There would be no change to the Earners’ Levy, paid by everyone in the paid workforce.
The average Motor Vehicle Levy, paid by motor vehicle owners, will decrease 41% from $331 to $195 (includes both a reduction to the licence fee and 3 cents per litre off the petrol levy).
(Note: The Levy Rate above vary somewhat from those that ACC consulted on and recommended
to Government.)
Cabinet has also agreed to:
reducing the petrol levy by 3 cents per litre (from 9.90 cents to 6.90 cents)
introduce ‘risk rating’ for the light passenger fleet (cars) based on crash data (does not apply to
vintage/veteran vehicle class) the updating the minimum and maximum liable earnings limits (for Work and Earners' levies)
When will the changes come into effect? The levy regulations for the Work and Earners’ Accounts will come into effect on 1 April 2015. The levy regulations for the Motor Vehicle Account will come into effect from 1 July 2015. Where can you find more information on the 2015/16 rates?
More information on the final rates can be found on the ACC website at http://www.acc.co.nz/
about-acc/consultation/levy-consultation/index.htm or the Minister's announcement at http://
www.beehive.govt.nz/release/government-delivers-480-million-reduction-acc-levies
Jessica Campbell
10
GIVING A LITTLE
The ladies of SISC were in the spirit of giving last month and even made a trip down to the women's
refuge to donate some toys for the kiddies. Way to go ladies!
RIDDLE ME THIS
Night ‘n Day Foodstores
Support Centre
268 Stuart street
PO Box 5769
Dunedin, New Zealand
9016
Phone: 03 477 2340
Fax: 03 479 2903
www.nightnday.co.nz
www.facebook.com/nightnday.co.nz
If you have me, you want to share me. If you share me, you haven't got me. What am I?